Advertising campaign "Sometimes the only one you have to beat is yourself"
Print ads
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VW GOLF: Sometimes the only one you have to beat is yourself
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VW GOLF: Sometimes the only one you have to beat is yourself
TV ads
Campaign "Sometimes the only one you have to beat is yourself" →
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Volkswagen Golf: Matrix
| View online or Subscribe now | |
| Released: | December 2008 |
| Advertiser: | Volkswagen  |
| Brand name: | VW GOLF |
| Agency: | DDB LONDON |
| Country: | United Kingdom |
| Category: |
Cars
|
| Awards: |
Clio Awards 2009 TV Bronze
|
| Tags: |
Creativity
tv-spot
|
Credits:
Volkswagen has drawn inspiration from the Bourne and Matrix movies for a TV ad to promote the new VW Golf that features a car designer having a series of vicious running fights with sinister clones.
The TV ad, created by ad agency DDB London, opens in the German VW factory where the Golf is made, in the chief designer's office.
The action is set to MJ Lan's remix of Keine Melodien.
Media planning and buying has been handled by Mediacom, with production by Stink and post-production by The Mill.
Agency: DDB London
Copywriter: Sam Oliver
Art director: Shishir Patel
Agency Producer: Lucy Westmore
Production Company: Stink, London
Director: Ivan Zacharias
Producer: Nick Landon
DP: Jan Fleck
Editor: Fillip Malasek
Post-Production: The Mill
Post-Production Editor: Barnsley
Sound: Jungle Studios
Music: Keine Melodien MJ Lan Mix