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Examples: Volkswagen, VW Polo United TDI, France, AGENCE .V.

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Volkswagen Polo United: Phone Call

TV-Spots VW Polo United TDI AGENCE .V.
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Released: February 2008
Advertiser: Volkswagen Volkswagen
Brand name: VW Polo United TDI VW Polo United TDI
Agency: AGENCE .V. AGENCE .V.
Country: France France
Category: Cars Cars
Awards: Cannes Lions 2008 Film Bronze Cannes Lions 2008 Film Bronze
Tags: Cannes 2008 Cannes 2008
tv-spot tv-spot
Creativity Creativity
Work Work

Credits:

Title: EXPERT
Advertiser: VOLKSWAGEN
Product/Service: VW POLO CONCEPT TDI
Advertising Agency, City: AGENCE .V., Saint Ouen
Country: FRANCE
Advertising Agency, City: AGENCE .V., Saint Ouen
Country: FRANCE
Creative Director: Christian Vince
Copywriter: Pierre Riess
Art Director: Romain Guillon
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet/Nathalie Cortial/Sophie Labat
Advertiser's Supervisor: Thierry Lespiaucq/Olivier Bizot/Olivier Battut
Production Company, City: LES TELECREATEURS, Paris
Country: FRANCE
Director: David Horowitz

Synopsis
With the traditional Volkswagen tone & style, this campaign focuses on the attractiveness of a Polo TDI at less than 10000€. The TV commercial shows someone so surprised by the price of the Polo that she thinks it must be a second hand car. The film is the first to initiate a new advertising saga typical of Volkswagen.

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