| Examples: Volkswagen, VW SERVICE, Germany, DDB GERMANY |
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VW Service: The-Fake-Sounds-Live-Promotion
Stills from video click to enlarge
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| Released: | June 2008 |
| Advertiser: | Volkswagen  |
| Brand name: | VW SERVICE |
| Agency: | DDB GERMANY |
| Country: | Germany |
| Category: |
Other vehicles, auto products & services
|
| Awards: |
ADCE Awards 2008 New & Mixed Media Gold
The Cresta Awards 2008 Ambient Winner
Meribel Ad Festival 2008 Media Cristal
|
| Tags: |
Award show winner
Creative review
Car parts
Use only original parts
|
Credits:
The decision for cheap spares instead of Volkswagen Original parts, considerably decreases the worth of your Volkswagen. Because the difference in quality unfortunately doesn't show right away, we made it hearable. We put Volkswagen cars giving out absurd driving noises onto the streets of Germany's major cities.
| Title | The Fake-Sounds-Live-Promotion |
| Category | New & mixed media - 3.4 Promotions and Mailings |
| Award | Gold |
| Agency | DDB Germany/Berlin |
| Client | Volkswagen AG |
| Product | Volkswagen Service |
| Country | Germany |
| Creative Director | Stefan Schulte |
| Creative Director | Bert Peulecke |
| Art Director | Tim Stübane |
| Graphics | Jussi Jääskeläinen |
| Copywriter | Birgit van der Valentyn |
| Other | Chief Creative Officer: Amir Kassai |
