Walkers Snack Food: "NO MORE MR NICE GUY" TV Commercial by Abbott Mead Vickers.bbdo, London

Staying Loyal to Lineker
The Lineker campaign produced by AMV•BBDO continues to pay great dividends to Walkers Crisps. Between 1995 and 2000 it helped increase sales by 105% and share from 21% to 27% in Grocery.
An increasingly effective campaign has doubled the awareness and enjoyment of Walkers’ commercials. It’s also bolstered consumers’ loyalty to Walkers, helping it become Britain’s biggest food brand. All achieved with a media spend that was only a fraction of their competitors’ budget.
Title "No More Mr Nice Guy"
Agency Abbott Mead Vickers BBDO
City London
Advertiser Walkers
Brand Name Walkers Snack Food
Product Name Walkers Crisps
Business Sector Cocktail Snacks
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Creative Director Peter Souter
Director Paul Welland
Advertising Manager Neil Campbell