The spot focuses on that moment of dreaming that happens instantaneously when you purchase a ticket. As the heroine purchases a Lottery ticket, a dream sequence is instigated that includes a fanciful swim in the fridge, a dance on the ceiling and a Vespa ride. The spot closes with a call to action: “What’s Your Dream?”
Fun facts related to “Mini Market Musical”:
• The music was done by groundbreaking band, Grizzly Bear. This was their first commercial score for an ad.
• Director Patrick Daughters has done numerous award winning videos and ads. He was nominated for a Grammy for his Feist "1234" video; he also directed the video for Grizzly Bear’s “Two Weeks.”
• The spot was choreographed by Michael Rooney who has choreographed key dance scenes in films by Paul Thomas Anderson (Boogie Nights and Magnolia) and Spike Jonze. And most recently, he choreographed 500 Days of Summer and was rewarded with two golden globe nominations. He has also worked with Dancing With The Stars to choreograph their dances.
• The set design was created by some of the same ingenious people that worked with Spike Jonze to create Where The Wild Things Are.
Advertising Agency: Cole & Weber United, USA
Senior Art Director: Sunshine Stevens
Copywriter: Kevin Thomson
Producers: Jay Howard
Executive Producer: Pete Anderson
Project Manager: Andrea Franzen
Account Executives: Rob Leslie (Supervisor), Kate Tune (Director)
Account Planner: Casey Ingle
Production Company: Directors Bureau
Director: Patrick Daughters
Director of Photography: Shawn Kim
Executive Producer: Melissa Culligan
Line Producer: Pete Vitale
Choreographer: Michael Rooney
Editing House: Final Cut
Editor: Stephen Berger
Composer: Grizzly Bear
Audio Mix: Play
Mixer: John Bolen
Visual Effects House: MPC
The TV Commercial titled Mini Market Musical was done by Cole & Weber advertising agency for brand: Washington's Lottery in United States. It was released in the May 2010.