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Wellcome supermarket: One dollar
Stills from video click to enlarge
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| Released: | September 2009 |
| Advertiser: | THE DAIRY FARM  |
| Brand name: | WELLCOME SUPERMARKET |
| Agency: | McCann Worldgroup (Hong Kong) |
| Country: | HONG KONG |
| Category: |
Corporate image
|
| Tags: |
RETAIL STORES & RENTAL COMPANIES
|
Credits:
The supermarket brand has a history of yelling "cheap price" for over a decade. In this campaign we elevated the meaning of "saving every dollar". we told a story of "every dollar counts" from the imaginative world of a little girl to let people think about what a small amount of money could really mean.
Agency: McCANN WORLDGROUP
Client: Diane Chiu
Account: Mandy Chung, Karen Lam
Creative Director: Nick Lim, Danny Chan
Copywriter: Spencer Wong, Stella Chung
Director: Alfred Hau - Off-Lo-Hi
Sound Designer: Play Music Ltd.
Editor: Henry Yim of Ping Pong
Cameraman:Ronnie Ching