To compliment her New Beetle, Maria finds a 1976 Volkswagen Bug that's as rare as true love. They all live happily ever after.
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VOLKSWAGEN LAUNCHES “WHY VW” BRAND CAMPAIGN AND SOCIAL MEDIA STORYTELLING PLATFORM
whyvw.com allows consumers to share their Volkswagen stories on new user-friendly platform; rewards storyteller participation with special perks
Herndon, VA (September 17, 2012) – Volkswagen of America today launched a new Why VW (http://why.vw.com/ ) brand campaign and social media platform to capture and share the stories of Volkswagen owners and fans in a whole new way, as well as draw new consumers into the Volkswagen experience.
“Year after year, we receive countless stories from VW owners that sum up the unique passion people have for the brand, but we haven’t had a great way to curate or share them until now,” said Kevin Mayer, VP Marketing, Volkswagen of America, Inc. “The Why VW campaign provides a new creative outlet for our owners and fans to share their individual Volkswagen stories with the world, and allows us to engage with them in a more meaningful way.”
The TV Commercial titled It's My Car, I'm Glad It Found Me was done for product: Why VW Stories (brand: Volkswagen) in United States. It was released in the Sep 2012.