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Microsoft Windows Server 2008: Anti-Virus
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| View online or Subscribe now | |
| Released: | July 2008 |
| Advertiser: | MICROSOFT  |
| Brand name: | Windows Server |
| Agency: | Young & Rubicam Auckland |
| Country: | New Zealand |
| Category: |
Home electronics & audio-visual
|
| Tags: |
Software
Direct marketing
|
Credits:
Viruses are nasty buggers. So to let IT Managers know that Microsoft’s new Windows Server packs some serious security, Y&R Auckland sent them a pack spelling out the future for viruses using live bacteria – a world first for direct mail. Over three days, bacteria grew to form the word “Zero”, pointing people to the website for the full story.
Product: Windows Server 2008
Agency: Y&R, Auckland
Creative Director: Vaughn Davis
Art Director: Cory Bellringer
Copywriter: Matt Sellars
Country: New Zealand
Senior Account Manager: Kylie Framp
Production Manager: Shelley Cousins