Windows Vista: Windows. Life without walls (I’m a PC)

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Released:	September 2008
Advertiser:	MICROSOFT
Brand name:	Windows Vista
Agency:	CRISPIN PORTER + BOGUSKY
Country:	USA
Tags:	Software Creativity tv-spot Best of the month Creative review

Credits:

After a series of teaser ads, Microsoft is beginning in earnest an ad campaign to repair its image, including a spot with a diver in a shark cage.

One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”

Agency: Crispin Porter + Bogusky, Miami
Executive Creative Director: Rob Reilly
Creative Director: Tim Roper
Associate Creative Director: Dave Steinke; Michael Craven
Art Director: Dave Steinke
Director Of Integrated Production: David Rolfe
Group Executive Producer: Matt Bonin
Integrated Senior Producer (Broadcast): Chris Webb
Production Company: Hungry Man, New York, Los Angels
Director: Bryan Buckley
Executive Producer: Kevin Byrne, Cindy Becker, Dan Duffy
Producer: Mino Jarjoura
Director Of Photography: John Lindley