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World Class Health Academy: Surprise Ad
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | September 2008 |
| Brand name: | World Class Gym  |
| Agency: | Le Bureau Stockholm |
| Country: | Sweden |
| Category: |
Entertainment & leisure
|
Credits:
For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.
Product: World Class Health Academy gym membership
Agency: Le Bureau Stockholm
Art Director: Jonas Wittenmark & Tobias Carlson
Copywriter: Jonas Wittenmark & Tobias Carlson
Agency Producer: Nina Malén
Country: Sweden