Type of entry: Product & Service
Category: Public Awareness Messages
Advertiser: COORDOWN ONLUS
Product/Service: WORLD DOWN SYNDROME DAY
Agency: SAATCHI & SAATCHI Milan, ITALY
Advertiser COORDOWN ONLUS
Product WORLD DOWN SYNDROME DAY
Entrant SAATCHI & SAATCHI Milan, ITALY
3 of 5 Campaign
Type of Entry: Product & Service
Category: Public Awareness Messages
Title: AVERNA FOR INTEGRATION DAY
Advertiser/Client: COORDOWN ONLUS
Product/Service: WORLD DOWN SYNDROME DAY
Entrant Company: SAATCHI & SAATCHI Milan, ITALY
DM/Advertising Agency: SAATCHI & SAATCHI Milan, ITALY
Brief Explanation
The CoorDown organization campaigns for the integration of people with Down Syndrome in society and, in particular, the work environment.
On the 21st of March 2012, on World Down Syndrome Day, we promoted the importance of integration in an exceptional way. On that day, alternative versions of the commercials of some of the most well known national and international brands were broadcast on tv. During filming, we had shot alternative scenes in which an original actor was substituted by an actor with Down Syndrome.
The TV Commercial titled AVERNA FOR INTEGRATION DAY was done by Saatchi & Saatchi Milan advertising agency for product: WORLD DOWN SYNDROME DAY (brand: COORDOWN ONLUS) in Italy. It was released in the Jun 2012.
COORDOWN ONLUS: Alternative
Ambient
Outdoor, Ambient, DM, Case study