| Examples: WWF, WWF, AUSTRALIA, LEO BURNETT SYDNEY |
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| Released: | March 2008 |
| Advertiser: | WWF |
| Brand name: | WWF |
| Agency: | LEO BURNETT SYDNEY |
| Country: | AUSTRALIA |
| Category: |
Public awareness messages |
| Awards: |
ADC Awards 2008 Intergrated Silver |
| Tags: |
Celebrity marketing Social Advertising Award show winner |
The global WWF Earth Hour 2008 climate change campaign, now in its second year. In 2007, the agency's Earth Hour concept won a coveted Titanium Lion at Cannes.
Product : WWF Earth Hour
Agency : е
Executive Creative Director: Mark Collis
Art Director: Nils Ederhardt
Copywriter: STEPHEN COLL
Agency Producer: Helen Hendry
Director: Ben Lawrence
Prod. Co. : Caravan Pictures
Country : Australia