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XBOX GAME CONSOLE: EAR TENNIS
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | September 2002 |
| Advertiser: | XBOX  |
| Brand name: | XBOX GAME CONSOLE |
| Country: | United Kingdom |
| Awards: |
Golden Lion
Cannes Lions 2002 Film Gold
|
| Tags: |
Creative review
Modified people and freaks in advertising
Best reels for Xbox
|
Credits:
"Xbox ear tennis" is a charmingly-shot ad that shows an Asian ear-table-tennis champion who plays opponents with little table tennis bats that his ears have been stretched to accommodate since he was a small child—a bit like foot-wrapping, but in reverse—and which stand out from either side of his head like a piece of Mousketeer paraphernalia.
The ad encourages the viewer to 'play hard'. A great piece of entertainment, though it could probably just as easily have been an ad for PlayStation—or even the ubiquitous Nike.
