Momax furniture store: Kitchen

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Released:	March 2009
Advertiser:	XXXLUTZ
Agency:	Demner, Merlicek & Bergmann Austria
Country:	Austria
Category:	Household maintenance & pet products

Credits:

Don't let your furniture embarrass you

Austria has the highest concentration of furniture stores of any country in Europe. Momax is a relatively small player on the market and can only mobilise a very small media budget to make an impact amongst its young target group. The idea here from Demner, Merlicek & Bergmann Vienna is that old furniture is embarrassing. That’s a truth everybody learns, when they take their first teenage friends home. And this is the truth dramatised within the advertising as a piece of furniture embarrasses its owner.

Client: XXXLutz GmbH
Agency: Demner, Merlicek & Bergmann, Vienna
Production Company: Filmhaus Vienna
Director(s): Christopher Schier
Creatives: Sebastian Pfaffenbichler (DoP)
Mariusz Jan Demner (Executive Creative Director)
Sebastian Kainz, Marc Wientzek (Creative Director)
Marion Schlipfinger, Rene Pichler (Art Director)
Monica Prelec, Alistair Thompson (Copywriter)
Gerd Berner (Editor)
Eva Hessler (Agency Producer)
Christian Florin (Producer)
Wolfgang Ramml (Executive Producer)
Country: Austria
Other Credits: Account Director: Alexander Rosenegger
Account Manager: Albin Lenzer