YAHOO SEARCH: Yahoo7! Beach

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Released:	July 2008
Advertiser:	YAHOO!!
Brand name:	YAHOO SEARCH
Agency:	SINGLETON OGILVY & MATHER
Country:	AUSTRALIA
Category:	Internet service providers
Tags:	Creative review Impressive search engine ads

Credits:

Dael Oates of Prodigy combines CG graphics with a cool, simplistic approach inYahoo!7’s latest TVC, which aired on July 9th.Each of the three spots in the series encompass Oates’ concept of creating a ‘window’ intothe characters’ worlds: news, search engine and email.

Shot in Fox Studios, a rear-projectionscreen was used in order to create a surreal beach environment.Oates’ previous experience fuelled the clever addition of a 3d effect to this world by usingCG graphics.

The “YAHOO!s” are dynamic, giving life and energy as illusions of thecharacter’s thoughts [and] create an ultra cool window into the YAHOO! reality.“The key was to keep everything beautifully crafted, yet simple. The beauty of this conceptis its simplicity”, explained Oates
Brand: Yahoo! 7
Agency:Singleton Ogilvy and Mather
Production Company: Prodigy
Art Director: Mario Sanadi
Director: Dael Oates
Writer: Marcus Tesorerio
Executive Producer: Jonathan Samway
Agency Producer:Kristi Jarvis