General Mills Yoplait: Breast Cancer

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Released:	September 2009
Advertiser:	GENERAL MILLS
Brand name:	YOPLAIT YOGURT
Agency:	Publicis Modem
Country:	USA
Category:	Public health & safety
Tags:	Cancer awareness

Credits:

If you don't believe young women get breast cancer, you're probably a young woman. And you'd be wrong. In fact, breast cancer is the number one cause of cancer death in young American women ages 15-54. Early detection can change that fact. So Yoplait wants every girl to pledge to get to know her girls. Know your girls. Lower your risk. Take the pledge. For every pledge, Yoplait will donate money to fund new breast cancer research benefiting young women.

Advertising Agency: Publicis Modem New York, USA
Executive Creative Director: Patrick Clarke
Creative Director: Roald Van Wyk
Art Director: Katherine Kuni
Copywriter: Kate Lummus
Agency Producer: Megan Kelly
Project Manager: Erick Machado
Technical Lead: Drew Ziegler
Production Company: Blacklist
Executive Producer: Adina Sales
Producer: Karen Lawler
Director: Pistachios
DOP: Måns Swanberg
Editor: Måns Swanberg
Colorist: Måns Swanberg
Music and Sound Design: Antfood
Facebook Developer: Vitrue