To give a thrilling experience to the audience, Xenium technologies shaped an augmented reality experience for Zee TV.
To maximise engagement and provide a real horror experience xenium technologies planned an augmented reality engagement. Huge display screens were placed in malls with a HD camera showing live feed. A marker was placed in front of the screens. People who come near the marked zone can see their reflections on the screens, with an apparition suddenly appearing from their behind. Walking away from the user the apparition suddenly looks towards the user and returns towards them. Standing next to the user apparition makes certain gesture leading disappearance of user from the screen.
The communication was to tease people with the fear of the unknown and give them a thrilling experience.
Advertised brand: Zee Entertainment
Advert title: Zee Fear Files
Translation of headline to English: Zee Fear Files
Advertising Agency: Xenium Technologies, Mumbai, India
Creative Director: N.MD Parveez
Art Director: Dinesh Moundekar
Copywriter: Dinesh Moundekar
Other additional credits: Shashank Gokhe
The TV Commercial titled Zee Fear Files was done by Xenium Technologies advertising agency for brand: Zee Entertainment in India. It was released in the Aug 2012.