Viral Ad › Coloribus Creative Advertising Archive

Online: Kmart Layaway Angels

Fri, 24 May 2013 00:00:00 +0400

Client: Kmart
Vice President, Chief Marketing Officer: Andrew Stein
Vice President, Creative: Mark Andeer
Agency: Draftfcb
Chief Creative Officer: Todd Tilford
Executive Vice President, Executive Creative Director: Jon Flannery
Vice President, Creative Director, Copywriter: Berk Wasserman
Vice President, Creative Director: Todd Durston
Senior Vice President, Group EP, Agency Producer: Chris Bing
Creative Director: Sean Burns
Creative Director: Howie Ronay
Production Company: Bob Industries
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Producer: Brian Etting
Director: Zach Math

Online: Grown Ups 2 - Official Trailer - In Theaters 7/12

Fri, 24 May 2013 00:00:00 +0400

Online: World's Largest Bake Sale - The Story

Fri, 24 May 2013 00:00:00 +0400

Online: Kmart & March of Dimes activate Chicago's famed Buckingham Fountain

Fri, 24 May 2013 00:00:00 +0400

Online: Big Gas Savings

Fri, 24 May 2013 00:00:00 +0400

Online: Make a Difference -- Share Our Strength

Fri, 24 May 2013 00:00:00 +0400

Online: Ship My Pants

Fri, 24 May 2013 00:00:00 +0400

Online: Get in the ring with Kmart, WWE Fan Central!

Fri, 24 May 2013 00:00:00 +0400

Online: World's Largest Bake Sale - Why The Cause Matters

Fri, 24 May 2013 00:00:00 +0400

Online: "Outside the Ring" - The Miz's most awesome fan!

Fri, 24 May 2013 00:00:00 +0400

Viral: Lucky Charms remix - 'Magically Delicious'

Thu, 16 May 2013 00:00:00 +0400

Client: General Mills
Project: Lucky Charms mash-up (:15)
Production Company: PatMan Studios, New York
Creative Directors: Pat Giles & Manny Galan
Agency: Saatchi & Saatchi, New York
Producer: John Catapano
Art Director: Justin Roth
Copy Writer: Adam Kline
Animation: Calabash Animation, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Music: Endless Noise, New York
Composer/Mix: Jeff Elmassian
Producer: Mary Catherine Finney

Viral: Crane BlueBook

Wed, 15 May 2013 12:47:00 +0400

Agency: Rosetta
Client: Crane & Co.
Partner/Executive Creative Director: Toni Hess
Associate Creative Director: Chuck Wells

Viral: Make It With a Lifeguard

Thu, 25 Apr 2013 10:19:00 +0400

One of the most watched viral video campaigns last year is back with a new twist. Sauza Tequila, the margaritaâs favorite tequila, unveils the second iteration of its popular âMake Itâ campaign, via Havas Worldwide Chicago.
The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight - a Fireman, an adorable kitten and a great-tasting recipe for margaritas. This yearâs campaign, âMake it with a Lifeguard,â introduces women to a new hero whoâs ready to rescue them from any situation, whether an ex or just everyday stress, with a refreshing SauzaÂ® margarita.
Category: Drinks, alcoholic
Client: Beam, Inc.
Agency: Havas Worldwide, Chicago
Production: Supply & Demand
Country: United States of America
Chief Creative Officer: Jason Peterson
Creative Director: Ecole Weinstein
Art Director: Benny Jackson
Copywriter: Ecole Weinstein
Assoc Creative Director: Benny Jackson
Agency Producer: Ari Hakim
EDITORIAL COMPANY & CITY: ODD, New York
MUSIC COMPANY & CITY: Duotone Audio Group, New York
ACCOUNT SERVICE SUPERVISOR: Beth Mygind
BUSINESS AFFAIRS: Bonnie Hamilton
PLANNER: Mike Czuba and Anna Vlajkovic
ADDITIONAL CREDITS:
GENERAL MANAGER, MIXABLES: Jared Fix
SENIOR DIRECTOR, TEQUILA: Vanessa Jenkins
BRAND MANAGER: Lindsey Lewis
ASSOCIATE BRAND MANAGER: Sheeva Hoders
MANAGING DIRECTOR: Norm Yustin
ACCOUNT DIRECTOR: Liz Lang
ACCOUNT EXECUTIVES: Andy Shaw
MEDIA AGENCY: Starcom
DIGITAL AGENCY: The Barbarian Group
PR & EVENTS AGENCY: DBC

Viral: Make It Easy with a Lifeguard

Thu, 25 Apr 2013 10:19:00 +0400

Viral: The Sauza Lifeguard Loves You

Thu, 25 Apr 2013 10:19:00 +0400

Viral: The Refreshing Lifeguard

Thu, 25 Apr 2013 10:19:00 +0400

Viral: Fabio Paim

Mon, 22 Apr 2013 00:00:00 +0400

To create awareness for the Young Lions 2013 competition, Fuel Lisboa Portugal launched a campaign with Fabio Paim, one of the most famous cases of "wasted talent" in the Portuguese football history.
Category: Award show
Client: Cannes Lions / MOP
Agency: Fuel Lisboa
Production: Show off
Country: Portugal
Director: Alexandre Montenegro
Creative Director: Marcelo Lourenço
Creative Director: pedro bexiga
Copywriter: Marcio Martins
Copywriter: Jose Maria Catalão
Art Director: Nuna Martins
DoP: Ricardo Magalhães
Sound Studio: Dizplay
Agency Producer: Pedro Silva
Agency Producer: Rita Santos
Editor: Bruno Moreira
Approved by: Ana Paula Costa

Viral: THE TAGGING DRIVE

Tue, 16 Apr 2013 00:00:00 +0400

Once Again, a Bangalore-based NGO, collects items you don't use anymore, sells it at a minimal price to the underprivileged and uses these funds to empower them through various sustainable projects. To maximize youth-participation in this cause with no budgets in hand, we created The Tagging Drive on Facebook.
The idea was to visit old pictures of friends and tag 'Once Again' to items worth donating -- shoes, toys, books, clothes, etc. This simple and engaging activity went viral. Thousands of pictures were tagged, donations poured in, the NGO funds increased by nearly 500% and the campaign became Bangalore's biggest tagging drive.
Client: Once Again, Bangalore.
Headline: "BANGALORE'S BIGGEST TAGGING DRIVE"
Agency: Ogilvy & Mather, Bangalore.
President: Poran Malani
Senior Vice President: Vikram Menon
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Production: Foxfilms.in
Additional Credits: Yousef Anani, Rishad Melethil, Junaid Rahman, Rahul Antony, Prem Madhu

Viral: Bubba's hover

Mon, 08 Apr 2013 05:00:00 +0400

Media: Online
Category: Personal accessories
Agency: Thinkmodo
Brand: Oakley
Geo: Americas, United States
Oakley teamed up with Thinkmodo to create an innovative viral video campaign for Oakley's new spokes person, pro golfer Bubba Watson.

Advertising Agency: Thinkmodo, New York, USA
Creative Directors / Directors / Producers: Michael Krivicka, James Percelay
Camera: Matthew Cady
Published: April 2013

Viral: REDUCTION DES DECHETS / FILM VILLE

Wed, 27 Mar 2013 00:00:00 +0400

Tags: Waste Reduction

Pour la REGION ILE-DE-FRANCE
par AILLEURS EXACTEMENT
Title "Town"
Title (original language) "Ville- La Réduction des Déchets"
Agency Ailleurs Exactement
City Paris
Campaign Waste Reduction
Advertiser Région Île-de-France / Ademe
Brand Région Île-de-France / Ademe

Viral: REDUCTION DES DECHETS / FILM BUREAU

Wed, 27 Mar 2013 00:00:00 +0400

Tags: Waste Reduction

Pour la REGION ILE-DE-FRANCE
par AILLEURS EXACTEMENT

Title "Office"
Title (original language) "Bureau- La Réduction des Déchets"
Agency Ailleurs Exactement
City Paris
Campaign Waste Reduction
Advertiser Région Île-de-France / Ademe
Brand Région Île-de-France / Ademe

Viral: REDUCTION DES DECHETS / FILM MAISON

Wed, 27 Mar 2013 00:00:00 +0400

Tags: Waste Reduction

Pour la REGION ILE-DE-FRANCE
par AILLEURS EXACTEMENT

Viral: #MadHawk (#gaviãolouco)

Fri, 22 Mar 2013 08:10:00 +0400

Corinthians is a top football team in Brazil. In the end of 2012 they went to Japan to play the world clubs tournament. Brahma, a beer brand in Brazil had just started sponsoring the club and wanted to send fan messages to the team in Japan, but they didn't do it in your usual way. They got the fans' messages delivered by a hawk, the clubs' mascot. Here's a campaign from Africa Sao Paulo that brings falconry into the 21st century.
Category: Drinks, alcoholic
URL: http://vimeo.com/59063037
Client: Brahma
Agency: Africa, São Paulo
Production: Santa Transmedia
Country: Brazil
Director: Gustavo Rodrigues
Executive Creative Director: Sergio Gordilho
Creative Director: Rodrigo Saavedra
Creative Director: Vinicius Benevides
Art Director: Vinícius Benevides
Art Director: Estefânio Holtz
Art Director: Lucas Reis
Copywriter: Rodrigo Saavedra
Copywriter: Bruno Costa
Producer: Mariane Goebel
Executive Producer: Daniel Cecconello
Strategist: Daniel Prestes
Strategist: Felipe Santini
Post production: Santa Transmedia
Account team: José Eduardo Schwartsman
Account team: Ricardo Kalef
Audio Post-Production company: AntFood

Viral: MISSION: BEAT THE SWARM

Fri, 22 Mar 2013 00:00:00 +0400

THE SWARM is back and now it's stronger than ever. Humanity's final hope for survival is to stand together and fight back. Warn your friends and family before it's too late. But don't let THE SWARM find out, or it'll mean the end for us all... The best of the brave will be rewarded. Web Film from Analog Folk UK
Category: Entertainment & leisure
URL: http://beattheswarm.co.uk/mission
Client: Thorpe Park
Agency: Analog Folk UK
Production: Analog Folk UK
Country: United Kingdom

Online: Nascar on Fox 2013 Open - Day and Night

Thu, 21 Mar 2013 09:38:00 +0400

VFX Supervisor: Dave Piedra
Creative Director Dan Schmit
EP Michael Caplan
Design: Engine Room

EVP/Creative Director Gary Hartley
URL: www.engineroomhollywood.com

Online: Trek

Fri, 15 Mar 2013 10:23:00 +0400

As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape. The piece, conceptualized by Poetica Creative Director Steve Tozzi and brought to life with the help of CG Director, Lead Animator John Clausing and Senior Flame Artist Aaron Vasquez, is an expressive 3D ode to the rider’s unique connection to the Trek brand.
Client: Trek
Spot Title: Trek
Air Date: (Spec)
Production/Post-production: Poetica
CD: Steve Tozzi
CG Director and Lead Animation: John Clausing
MD: Rachelle Madden
Animator(s): Young Park, Kirt Critoph
Compositor: Rosalie Garlow
Senior Flame Artist: Aaron Vasquez
ICE Generation/Animator: Matt Semel
Head of Production: Stefanie Bassett

Music by Colors in the Air
Song Title: “Social Race” from Surfacing EP
Copyright 2013

Viral: Harlem Shake

Tue, 05 Mar 2013 00:00:00 +0400

Harlem Shake Volkswagen style from Memac Ogilvy, Dubai Media: TV Category: Automotive Client: Volkswagen Dubai Agency: Memac Ogilvy Dubai Country: United Arab Emirates Assoc Creative Director: sascha kuntze DoP: Irfan Ghani Designer: Christopher Hunt Account team: atul shenoy Account team: Anastasia Teresh Account team: Joaquin Lajud

Online: Beauty Shop Scare

Fri, 01 Mar 2013 23:01:00 +0400

Media: Online
Media: Media
Agency: Thinkmodo
Brand: The Last Exorcism
Geo: Americas, United States
CBS Films enlisted Thinkmodo to create a viral
video promotion for its upcoming horror movie The Last Exorcism 2.

Advertising Agency: Thinkmodo, New York, USA
Creative Directors: Michael Krivicka, James Percelay
Directors: Michael Krivicka, James Percelay
Producers: James Percelay, Michael Krivicka
Camera: Matthew Cady
Published: February 2013

Online: MAXIBON'S BIG BITE

Mon, 25 Feb 2013 16:30:00 +0400

Client NESTLÉ EGYPT
Product MAXIBON
Entrant JWT CAIRO, EGYPT
Type of Entry: Interactive: Digital Tools
Category: VIRAL AND EMAIL MARKETING
Title: MAXIBON'S BIG BITE
Product/Service: MAXIBON
Entrant Company : JWT CAIRO, EGYPT
Advertising Agency : JWT CAIRO, EGYPT
Case Film URL: http://www.cairocaseslynx.com/maxibon/
Viral Video URL: http://www.youtube.com/watch?v=2xREqaCVXjw
Additional URL: http://www.cairocaseslynx.com/maxibon/socail.html
Name Company Position
Tameem Youness Jwt Egypt Creative Director
Mohamed Hammady Jwt Egypt Creative Director
Amr Haddad Jwt Egypt Art Director
Mahmoud Elhosseiny Jwt Egypt Art Director
Mai Azmy Jwt Egypt Business Director
Nada Kamel Jwt Egypt Senior Account Manager
Aly Seif Elnasr Jwt Egypt Senior Account Executive
Hatem Elkashef Jwt Egypt Planning Director
Khaled Zaki Jwt Egypt Producer
Ali Ali Director
Mohamed Abdel Bary Jwt Egypt Copywriter
Brief Explanation:
Maxibon, a new product innovation from Nestle Ice cream that gives the maximum refreshing hunger-fill, has launched in Egypt this Ramadan 2012. Launching the over-sized product & targeting it towards teens who are hungry for life & are willing to do anything to prove that they’re old enough was definitely a challenge. Hence, we positioned the Maxibon eaters as those who can bite the maximum out of fun and played on the Bite by magnifying its role in the drama.

Online: AXE WINGMAN

Mon, 25 Feb 2013 14:03:00 +0400

Case Film URL: http://208.100.15.183/fbapps/Axe/Axe-Wingman.htm Viral Video URL: http://www.youtube.com/watch?v=ZTSKLIl9kPc&list=PLanRYBC1BLQ90z-0oxlfoO-K7aIWi0qN_&index=1 Client UNILEVER Product AXE Entrant DIGITAL REPUBLIC Dubai, UNITED ARAB EMIRATES Type of Entry: Interactive: Digital Tools Category: VIRAL AND EMAIL MARKETING Title: AXE WINGMAN Product/Service: AXE Entrant Company : DIGITAL REPUBLIC Dubai, UNITED ARAB EMIRATES Advertising Agency : DIGITAL REPUBLIC Dubai, UNITED ARAB EMIRATES Name Company Position Karim A. Yusuf Songwriter Mohamed Jamal Songwriter Omar El-Deeb Songwriter Shady Ahmed Songwriter Mohamed Ghazy Songwriter Ahmed Safi Songwriter Heba Elkest Digital Republic Motion Designer Mohamed Khaled Digital Republic Director/Editor Nadine Sayegh Digital Republic Social Media Specialist Ahmed El-Sadek Digital Republic Senior Social Media Consultant Hassan Daoud Digital Republic Senior Digital Media Consultant Ismail Ternawly Digital Republic Head Of Accounts Karim A. Yusuf Digital Republic Art Director Mohamed Ghazy Digital Republic Copywriter Karim A. Yusuf Digital Republic Creative Director Brief Explanation: In a region where it's taboo to talk about hooking up, Axe in the Gulf decided to sing about it. 2 weeks before Valentines, we released a catchy unorthodox music video asking fans to share details and stories about whom they’d like to ask out. Every weekday we would choose a fan story and write, record, shoot, and release a personalized song for that lucky fan to share with the girl he loves. With over 180,000 views in 2 weeks, and over 1.3 million viral impressions, Axe Wingman has been a huge success in the Gulf. But best of all, we managed to hook up 8 of our fans with the women they love.