Following the success of the Méribel Ad Festival , the Central Europe Cristal Awards have been created in 2006 with the objective to introduce a new and ambitious advertising award, bringing together all the Central and Eastern Europe countries:

- A competition which closes the creative year , and announces the overall trends for the coming International Grand Prix

- A place where agencies and clients can get together through: mixed juries , the CRISTAL-LAB conferences

- An event that mixes business and creativity

- Nearly 850 delegates attended the Méribel Ad Festival in 2006 with a large participation of clients (130).

- 1000 delegates (160 clients) are expected for the 7th edition of the Méribel Ad Festival (11/16 Dec. 2007)

- The conviviality of the Méribel ski resort (in the heart of the Three Valleys in the French Alps) which favours networking. Everything is organized to make exchanges easy for delegates: lunches and dinners included in the delegate pass, viewing boxes for all entered creations…