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The Loerie Awards 2007

The awards are now regionally focussed on Africa and the Middle East , and entries from outside of this region are not eligible.

TV Grand Prix

Award winner ad! Don't Stop Don't Stop

SNICKERS BAR

TV Gold

Award winner ad! Redd's Savings Redd's Savings

REDD'S BEER


TV Silver

Award winner ad! Ubuntu Ubuntu

Ford Bantam

Award winner ad! Godfrey Godfrey

Festival

Award winner ad! MTN The Clap MTN The Clap

MOBILE TELEPHONE NETWORK


TV Bronze

Award winner ad! President President

TWIX BAR

Award winner ad! Father Father

Festival

Award winner ad! Ramadan Kareem Ramadan Kareem

NANDO'S RESTAURANT

Award winner ad! Kreepy Krauly Kreepy Krauly

Interactive Africa

Award winner ad! Hippo Roller Hippo Roller

Interactive Africa

Award winner ad! FANATICS BOOK CLUB: Interview FANATICS BOOK CLUB: Interview

EXCLUSIVE BOOKS FANATICS CLUB

Award winner ad! Chicken Licken - Magic 2 Chicken Licken - Magic 2

CHICKEN LICKEN FAST-FOOD OUTLET

Award winner ad! Flowerball Flowerball

Interactive Africa

Award winner ad! Chicken Licken - Magic 1 Chicken Licken - Magic 1

CHICKEN LICKEN FAST-FOOD OUTLET

Award winner ad! Cell C - Little People Cell C - Little People

Cell C Network

Award winner ad! Stickies Stickies

MOBILE TELEPHONE NETWORK


Print Grand Prix

Award winner ad! Cape Time Cape Time

CAPE TIMES NEWSPAPER

Award winner ad! Cape Time Cape Time

CAPE TIMES NEWSPAPER

Award winner ad! Cape Time Cape Time

CAPE TIMES NEWSPAPER

Award winner ad! Cape Time Cape Time

CAPE TIMES NEWSPAPER


Print Gold

Award winner ad! History Repeats Hitler History Repeats Hitler

HISTORY CHANNEL

Award winner ad! History Repeats Grace History Repeats Grace

HISTORY CHANNEL

Award winner ad! History Repeats Bush History Repeats Bush

HISTORY CHANNEL


Print Silver


Print Bronze

Award winner ad! VW Eos, 3 VW Eos, 3

VW EOS Convertible

Award winner ad! VW Eos, 2 VW Eos, 2

VW EOS Convertible

Award winner ad! VW Eos, 1 VW Eos, 1

VW EOS Convertible

Award winner ad! Love of Writing Love of Writing

LOERIE AWARDS

Award winner ad! Simese Twins Simese Twins

LOERIE AWARDS

Award winner ad! Continental, 3 Continental, 3

CONTINENTAL

Award winner ad! Continental, 2 Continental, 2

CONTINENTAL

Award winner ad! Continental, 1 Continental, 1

CONTINENTAL


Magazine Gold

Award winner ad! National Geographic Cyclop National Geographic Cyclop

National Geographic Kids Magazine

Award winner ad! National Geographic Acid National Geographic Acid

National Geographic Kids Magazine

Award winner ad! National Geographic Toad National Geographic Toad

National Geographic Kids Magazine

Award winner ad! National Geographic Brain National Geographic Brain

National Geographic Kids Magazine


Magazine Silver



Magazine Bronze

Award winner ad! Cross Polo 4X4 Cross Polo 4X4

LOERIE AWARDS

Award winner ad! Mnet: Cowboys Mnet: Cowboys

LOERIE AWARDS

Award winner ad! Mnet: Kung Fu Mnet: Kung Fu

LOERIE AWARDS

Award winner ad! Mnet: Alien Mnet: Alien

LOERIE AWARDS

Award winner ad! Mnet: Psycho Mnet: Psycho

LOERIE AWARDS

Award winner ad! Sanpic 3 Sanpic 3

LOERIE AWARDS

Award winner ad! Sanpic 2 Sanpic 2

LOERIE AWARDS

Award winner ad! Sanpic 1 Sanpic 1

LOERIE AWARDS

Award winner ad! Duracell: Phone Duracell: Phone

Duracell Plus

Award winner ad! Duracell: Doll Duracell: Doll

Duracell Plus

Award winner ad! Monroe Jenga Monroe Jenga

MONROE SHOCK ABSORBERS

Award winner ad! Monroe Cards Monroe Cards

MONROE SHOCK ABSORBERS


The Loerie Awards were first held in 1978, as a mechanism to support and grow television advertising. Since then the awards have expanded to encompass every area of brand communication including radio and print advertising, design, architecture, direct marketing, non-broadcast video, live events, and digital media. The awards are now regionally focussed on Africa and the Middle East , and entries from outside of this region are not eligible.


‘The Loeries’ has become far more than a single awards ceremony – since 2005 it has grown to incorporate activities throughout the calendar year, including a biannual magazine, and the hard-cover printed annual and DVD of the year’s leading brands and agencies. Already in its first year, the new annual has become a major reference amongst marketers and agencies, and includes an index by brand, agency and individual credits.

Additionally, the Travelling Exhibition was launched at the Design Indaba in 2006. The exhibition showcases the year’s winning work and has travelled throughout South Africa , including several educational institutions, corporate headquarters, the Rand Show, the Grahamstown Festival, and the Aardklop Festival.

This year also saw the introduction of ‘Everyone’s Loerie Award’ – a partnership with the SABC, providing an opportunity for the general public to have their say and vote for their favourite Radio and Television commercials. Most noticeable was the fact that the finalists in the Everyone’s Loerie Award were all Loerie winners in the main categories too – a sure signal that the industry has its fingers on the pulse of the consumer!

The Loerie Awards stands by its founding values - the company is all about recognising, rewarding and fostering creative excellence. The Loerie Awards is now a Section 21 company. This means it's a non-profit organisation serving the best interests of the industry; so all funding goes right back into the industry to be put towards promoting the industry and nurturing potential creatives, especially in disadvantaged communities.

The Loerie Awards is internationally recognised and is the only award endorsed by the Association for Communication and Advertising (ACA), the Creative Circle (CC), the South African Graphic Design Council (Think), the Commercial Producers Association (CPA), the Digital Forum, the Direct Marketing Association (DMA), and the Communication & Advertising Forum for Empowerment (Café).