The competition is honoring the companies and individuals responsible for the creation of excellent advertising and multimedia for Luxury Goods like Cars & Yachts, Fashion & Style, Parfum & Cosmetics, Beverages & Food, Bank, Insurance & Credit Card, Hotels & Holidays etc. The Competition is open for professionals at advertising and marketing agencies, design studios and production houses as well as clients.

The most successful agency 2007: Luxury Box of McCann Erickson, Milano.