Created in 1986, the Epica Award's aim is to encourage the highest standard of creativity in European advertising and to help agencies, production houses and photographers to develop their reputations across the continent.
Epica entries are judged on the basis of 2 criteria only : the originality of the creative idea and the quality of its execution. The highest scoring print and film entries in each category are the category winners - on the condition that the work achieves a score that qualifies it as a winner. Other entries that do not win but that achieve this score are finalists. When no entry meets the standard there are no winner or finalists in the category.
WINNERS & FINALISTS
The Epica Awards are judged by the European advertising trade press: 32 magazines from 23 countries are represented this year. Epica winners receive widespread media coverage throughout Europe and a selection of the best entries is published each year in the Epica Book, a unique record of Europe's most outstanding creative work.
A single Epica d'Or is awarded to the overall winners of the competition (film and print). The Epica d'Or winner, in the opinion of the jury, is quite simply "the Best in Europe."