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Focus
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This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
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Print/Outdoor
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ZOO SAFARI: Lion
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ZOO SAFARI: Gorilla
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ZOO SAFARI: Tiger
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Victoria Bug Zoo: Eyes
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Santa Cruz Zoo: Jaguar
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Santa Cruz Zoo: Crocodile
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Santa Cruz Zoo: Llama
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Santafe Zoo: Fun
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Utah's Hogle Zoo: Fear
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San Francisco Zoo: Critter Quest
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Madrid Zoo: Color
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Madrid Zoo: Lion
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Madrid Zoo: Elephants
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Calgary Zoo: Steak
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ZOO SAFARI: Bizon
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ZOO SAFARI: Lion
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Calgary Zoo: Sausages
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Calgary Zoo: Drumstick
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Wellington Zoo: Zebra (1/3)
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Al Ain Zoo: GORILLA (1/3)
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Wellington Zoo: Monkey
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Wellington Zoo: Lion
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Al Ain Zoo: HIPPO
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Al Ain Zoo: LEOPARD
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BUENOS AIRES ZOO: Chamaleon
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BUENOS AIRES ZOO: Frog
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BUENOS AIRES ZOO: Bug
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BUENOS AIRES ZOO: Insect
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BUENOS AIRES ZOO: Bird
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Zoo Aquarium Berlin: The snapping Shark Mat
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San Francisco Zoo: Koala
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San Francisco Zoo: Owl
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Warsaw Zoo Aquarium: Lady
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Warsaw Zoo Aquarium: Gentleman
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Warsaw Zoo Aquarium: Mother & daughter
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BUENOS AIRES ZOO: Monkey Yawns
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BUENOS AIRES ZOO: Hippo Yawns
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BUENOS AIRES ZOO: Lion Yawns
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Utah's Hogle Zoo: Cat Box
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Utah's Hogle Zoo: Big Cats
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BERLINER ZOO: Zoo Berlin Third
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BERLINER ZOO: Polar bear
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BERLINER ZOO: Mongoose
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BRONX ZOO: Bronx Zoo Zebra
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BRONX ZOO: Bronx Zoo Elephant
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BRONX ZOO: Bronx Zoo Butterfly
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German Zoo: The Croc-eats-Dog Promotion
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ZOO SAFARI: Zoo Safari T-shirts
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ZOO SAFARI: Zoo Safari Tiger
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ZOO SAFARI: Zoo Safari Leo
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ZOO SAFARI: Zoo Safari Giraffe
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San Francisco Zoo: Bears
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San Francisco Zoo: Fox
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San Francisco Zoo: Mouse
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BUENOS AIRES ZOO: SNAKE SKIN
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BUENOS AIRES ZOO: LEOPARD SKIN
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BUENOS AIRES ZOO: GIRAFFE SKIN
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ZOO ANNIVERSARY: WRINKLES
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ZOO ANNIVERSARY: HANDS
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MAGIC LAND ADVENTURE PARK: MANHOLE
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MAGIC LAND ADVENTURE PARK: COBBLESTONES
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ZOO: POLAR BEAR
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ZOO: GIRAFFE
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BANHAM ZOO: PUMA
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BANHAM ZOO: JAGUAR
TV/Film
Print/Outdoor
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PENTHOUSE MAGAZINE: Women's Magazine
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PENTHOUSE MAGAZINE: Still a little dirty
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PENTHOUSE MAGAZINE: Spotlight on skin
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FHM MAGAZINE: Beauty & Wellness magazine cut out
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FHM MAGAZINE: Superheroes & Comics magazine cut out
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FHM MAGAZINE: Family & Health magazine cut out
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VIP MAGAZINE: Timing
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VIP MAGAZINE: Timing
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VIP MAGAZINE: Timing
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PLAYBOY MAGAZINE: Who says that men don't like reading?
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CHE: Calendar
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FHM: Drool
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Hombre magazine: Evangelina
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Hombre magazine: Wanda
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Hombre magazine: Jessica
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Hombre magazine: Sabrina
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The Picture magazine: CHICKEN
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The Picture magazine: MONKEY
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The Picture magazine: CYCLOPS
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MAXIM: Bong Bus
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CHE: Che magazine
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MAXIM: Tit fever, 2
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MAXIM: Tit fever, 1
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IP Press: Kennedy assassination
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FHM MAGAZINE: SMS Preview
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Cannes Lions 2007: Cannes Lions 2007 Press Silver - BIKINI
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Cannes Lions 2007: FHM - LINGERIE
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Playboy: Playboy
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Playboy: Playboy
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Playboy: Playboy
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Playboy: Playboy
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Che Magazine: Che Magazine Playgirl
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Che Magazine: Che Magazine Milklady
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Che Magazine: Che Magazine
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Legs
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Pillow covers
TV/Film
Print/Outdoor
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Museum Of Sex: Balloons
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Tamayo museum: Heart
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Tamayo museum: Hands
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VAL DE MARNE MUSEUM OF CONTEMPORARY ART: The encounter
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MUSEUM OF SEX: BAD SEX
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MUSEUM OF SEX: LAUGH IN BED
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MUSEUM OF SEX: LOVE IS DEEP
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MUSEUM OF SEX: SEX IS INSTINCTUAL
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MUSEUM OF SEX: SIGHT OF SKIN
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MUSEUM: Date
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MUSEUM: Client
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MUSEUM: Client
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MUSEUM OF COMMUNISM: Lenin
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MUSEUM: Art for all
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MUSEUM: Art for all
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MUSEUM: Art for all
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MUSEUM: Living room
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MUSEUM: Bathroom
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MUSEUM: Bedroom
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MUSEUM OF COMMUNISM: Stalin
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MUSEUM OF COMMUNISM: Karl Marx
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MUSEUM: B29
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MUSEUM: Bomb
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MUSEUM: Sub
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Museum of Childhood: BIG SHOES
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Utah Museum of Fine Arts: Mirror
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Utah Museum of Fine Arts: Frame
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Museum of Childhood: Robot
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MUSEUM: PITCHER
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MUSEUM: CORKSCREW
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MUSEUM: HEADPHONES
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MUSEUM OF SEX: $8.99 A MINUTE
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The JFK Library and Museum: Frying Pan
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The JFK Library and Museum: Cold War
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The JFK Library and Museum: Roller coaster
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MUSEUM OF NATURAL HISTORY STUTTGART: DUCKBILL
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MUSEUM OF NATURAL HISTORY STUTTGART: OSTRICH
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MUSEUM OF NATURAL HISTORY STUTTGART: MALAYAN TAPIR
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Holocaust Museum: Mengele
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Holocaust Museum: Himmler
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Holocaust Museum: Adolf Hitler
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Barbie
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Museum of Childhood: Inky Tongue
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Boat
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Train
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Helicopter
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CONTEMPORARY ART MUSEUM: BRAIN
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MASP ART MUSEUM: Hands, 4
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MASP ART MUSEUM: Hands, 3
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MASP ART MUSEUM: Hands, 2
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MASP ART MUSEUM: Hands, 1
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MUSEUM OF SEX: ABC'S OF SEX
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MUSEUM: Radiation Symbol
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San Antonio Museum of Art: Gordi
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San Antonio Museum of Art: Carita
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San Antonio Museum of Art: Rubio
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MOYA: Museum of Young Art Joseph
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MOYA: Museum of Young Art Pablo
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MOYA: Museum of Young Art Hermann
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MUSEUM: WOW
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MUSEUM: GOSH
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MUSEUM: REALLY
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MEF MUSEUM: SECURITY
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MEF MUSEUM: CLEANING
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MUSEUM: KANJI
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MUSEUM: OLD
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MUSEUM: YOUNG
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MUSEUM: MAN
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PALEONTOLOGICAL MUSEUM: BLUE INSECT
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PALEONTOLOGICAL MUSEUM: RED INSECT
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PALEONTOLOGICAL MUSEUM: YELLOW INSECT
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ROYAL ONTARIO MUSEUM: BREAD
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ROYAL ONTARIO MUSEUM: WIRE
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ROYAL ONTARIO MUSEUM: POINT CAR
TV/Film
Print/Outdoor
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John Casablancas Institute: John Casablancas Institute Special FX Makeup Illusion Billboard
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BERGER PAINTS: Natural colours
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RIMMEL: Rimmel Quick Dry Nail Polish Ambient
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DANISH ROAD SAFETY COUNCIL: Take 10 off
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McDonalds: Yawn
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Ramadan
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TIDE DETERGENT: Tide Longer Lasting Whites
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Telia Photo Backup: Memories
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BC LOTTERY CORPORATION: Rainbow
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Mini Clubman: False mirror
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AUDI: Rear-view mirror
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SKY SPORTS TV CHANNEL: Football
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SKY SPORTS TV CHANNEL: Golf
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SKY SPORTS TV CHANNEL: Rugby
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ANANDO MILK: BUILDING
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Leica: OPTICAL ZOOM
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Chrysler 300C: Wall
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Chrysler 300C: Lamp
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Chrysler 300C: Tree
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HP Advanced Photo Paper: Ripped
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HP Advanced Photo Paper: Ripped
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HP Advanced Photo Paper: Ripped
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Mackenzie School: Hole
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FITNESS CENTRE: Hanging Athlets
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UNICEF: Wall
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UNICEF: Billboard
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UNICEF: Staircase
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VW GOLF R32: Blur
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VW GOLF R32: Blur
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ALLSTATE: Marina Tower
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NATIONWIDE: Stairs
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Danish Parkinsons Disease Association: Stairs
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SKODA FABIA: 3D
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Билайн: Путешествуй
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CANADIAN RED CROSS: Fallen Woman
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FORD RANGER: Rough road
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WONDERBRA UNDERWEAR: Hills
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Брянская ипотечная компания: Объявления, которые висят в воздухе
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TOYOTA TACOMA: Unbreakable
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BBC WORLD: BBC World Both Sides Three
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BBC WORLD: BBC World Both Sides Two
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BBC WORLD: BBC World Both Sides One
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Cannes Lions 2007: AFTERLIFE TV SHOW - AFTERLIFE
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Road safety: Flash Before Your Eyes
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Nirvana Fitness Center: Nirvana Gate
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Red Cross Bay Area 2
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RED CROSS: Red Cross Bay Area 1
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PATTEX ADHESIVES & GLUES: Pattex Vase
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ARIEL PURE CLEAN: Comes out this fast
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GYM: BODY GUY
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GYM: BODY GIRL
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MAX FACTOR WATERPROOF MASCARA: TEAR DROPS
Print/Outdoor
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Prime TV: Weekend murder scene
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INSURANCE SAVINGS: THE TOWEL
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SUNDOWN SUNSCREEN: HOT TOWELS
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TRAVEL INSURANCE: SAND TOWEL
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DESIGN STUDIO KITCHEN SPECIALISTS: KITCHEN TOWEL
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PIRACY AWARENESS: ENDING PIRACY TOWEL
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SUMMER APPEAL FOR DROUGHT AFFECTED ANIMALS: TEA TOWEL
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AXE SHOWER GEL: AXE TOWELS
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SKIN CANCER: Please, take care this summer
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PLAYBOY PARADE: BEACH MAT
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BEER: TOWEL EXHIBITION 2005
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CLEAN WATER CAMPAIGN: TP TOWELS
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CANCER CHARITY: BEACH TOWELS
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JAWS ON TV3: TOWELS
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FIAT ULYSSE: ULYSSE TOWEL
Print/Outdoor
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Bernmobil: Airport Bus Bern
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MEDICAL AID ORGANISATION: Truck
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Moserbaer: Truck
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Casinò di Venezia: Every hand tells a story
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MUSIC FESTIVAL: Accordion
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MERCEDES-BENZ: Glow-in-the-dark-bus
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KEEP THE CITY CLEAN: Keep Holland clean
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WEIGHTWATCHERS: Bus
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DHL: Van (Mouse cursor)
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WATER SAVING AWARENESS CAMPAIGN: Bus
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DISCOVERY CHANNEL: Shark Pedicab
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METRO NEWSPAPER: Bus
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CENTRAAL BEHEER ACHMEA: Just call us
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ASICS: Bus
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The Naval Museum of Alberta: Bus
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Wallet
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Monster: Wrong job, Bus panel
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Cannes Lions 2007: Cannes Lions 2007 Outdoor Bronze - BUS
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WATER SAVING AWARENESS CAMPAIGN: Car
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ECOLOGICAL FOOD PRODUCTS: BUS
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THE ECONOMIST: 0-CEO
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THE ECONOMIST: NO PASSENGERS
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BUSINESS MAGAZINE: VIEW AT THE FRONT
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BUSINESS MAGAZINE: AVOID CRASHES
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THE ECONOMIST: GET ON
Print/Outdoor
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BLADES: Cut Through Billboard
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TV SHOW: Interrogation
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AIR - CONDITIONER: Outdoor
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Floralp butter: 3D Billboard
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CORONA BEER: Hammock
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TYLENOL PAINKILLER: Wrecking Ball
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HARIBON: Displaced animals
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VISINE: Gone in 60 seconds
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NTV Spor: Swimmer
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stihl chainsaws: Bridge cut
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NTV Spor: Horizontal bar
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NTV Spor: The rings
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SONY PLAYSTATION GAME: Little Big Planet - Tiny Billboards
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Mirax Group: Look into the future
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ABSOLUT: Absolut High
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GLIDE DENTAL FLOSS: Pig
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CHANNEL 4: The Big 4
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DHL: GRIDLOCK
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CALCUTTA SCHOOL OF MUSIC: BACH GAVOTTE
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VENUS: Escalator
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PANTENE SHAMPOO: Rapunzel
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Smart: Slim Poster
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SONY: Carbon Smart Travel
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CENTRAAL BEHEER ACHMEA: Just call us
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HP Advanced Photo Paper: Ripped
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HP Advanced Photo Paper: Ripped
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FIAT PUNTO JTD: Elevator parking sensor
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Samsung Tesco: Plus to Your Life - Homeplus
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CANESTEN: Feet
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KOLESTON HAIR COLOUR: NATURAL COLORS CHANGE
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MBC ACTION: BREAK THROUGH
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DULCOLAX LAXATIVE: Toilet Paper Roll
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Formula Toothcare: Bite
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NATIONWIDE: Stairs
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Danish Parkinsons Disease Association: Stairs
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London Ink: Swimmer
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IKEA: Bus Stop
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Reserved For Drunk Drivers
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Mr. Proper: Pedestrian Underpass
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Lucas Film: Starwars Episode 3
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Zhangbei fitness: Zhangbei fitness
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KAISER PERMANENTE: Dip
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KAISER PERMANENTE: Jump Rope
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KAISER PERMANENTE: Yoga
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Orbit: orbit dirty mouth 3
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Orbit: orbit dirty mouth 2
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Orbit: orbit dirty mouth 1
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Cannes Lions 2007: Cannes Lions 2007 Outdoor Bronze - SUPERMAN ELEVATOR
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Cannes Lions 2007: SAVE
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Jobsintown.de: Photo Booth
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BERGEMANN & SOHN: Come A Little Closer
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WATER SAVING AWARENESS CAMPAIGN: Bench
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Jobsintown.de: Cash Machine
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Jobsintown.de: Coffee Dispenser
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ADIDAS: Kahn
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3M: Money
Print/Outdoor
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ZURICH CHAMBER ORCHESTRA: Teardrop
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ZURICH CHAMBER ORCHESTRA: Heartbeat
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ZURICH CHAMBER ORCHESTRA: Goosebumps
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PHILHARMONIC ORCHESTRA: The Moldau
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PHILHARMONIC ORCHESTRA: Symphonies for wind instruments
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PHILHARMONIC ORCHESTRA: La mort de Cléopâtre
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Konzerthaus Dortmund: Music for everyone
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Borusan Istanbul Philharmonic Orchestra: Schubert
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Borusan Istanbul Philharmonic Orchestra: Beethoven
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Borusan Istanbul Philharmonic Orchestra: Mozart
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Konzerthaus Dortmund: Sofa
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Konzerthaus Dortmund: Kitchen
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Konzerthaus Dortmund: Bedroom
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Konzerthaus Dortmund: Bath
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Konzerthaus Dortmund: Hell
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Konzerthaus Dortmund: Heaven
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Konzerthaus Dortmund: God
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CLASSICAL MUSIC CONCERTS: TRAIN
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CLASSICAL MUSIC CONCERTS: TORNADO
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CLASSICAL MUSIC CONCERTS: SUMO
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SYMPHONY PERFORMANCE: GULAG
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CHINESE SYMPHONY ORCHESTRA SERIES: WHY NO MUSICAL AWARD?
TV/Film
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SYMPHONY ORCHESTRA: Roller Coaster
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Konzerthaus Dortmund: Symphony In Red
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YOUTH SYMPHONIC ORCHESTRA: BEETHOVEN'S 9TH
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THE NEW ZEALAND SYMPHONY ORCHESTRA: THE RIOT OF SPRING
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SYMPHONY ORCHESTRA: DANCING NOTES
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ORCHESTRA: BEETHOVEN
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PHILHARMONIC ORCHESTRA: TOPLESS
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BALTIMORE SYMPHONY ORCHESTRA: BALTIMORE'S OTHER MAJOR LEAGUE TEAM I
Print/Outdoor
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StatoilHydro: Stage
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Evonik: Washing
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CONSOL Energy: America’s power starts with us
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ELECTRABEL: Environment
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Evonik: Bench
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Evonik: Sandbox
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ELECTRABEL: Butterfly
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ELECTRABEL: Violin
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GENERAL ELECTRIC: Windfarm
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GENERAL ELECTRIC: Rice paddies
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Australia Country Energy: Great lengths
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Australia Country Energy: Experienced apprentices
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Australia Country Energy: Apprenticeships
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Verbraucherzentrale: Power plugs, 3
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Verbraucherzentrale: Power plugs, 2
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Verbraucherzentrale: Power plugs, 1
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GENERAL ELECTRIC: Sun Lamp
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GENERAL ELECTRIC: Palm Trees
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ELECTRICITY PROVIDER: SLEEPING MAN
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ELECTRICITY PROVIDER: WEDDING
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ELECTRICITY PROVIDER: ANGEL
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GRANINGE ENERGY PRODUCER: LIGHT BULBS
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GRANINGE ENERGY PRODUCER: KETCHUP
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GAS & ELECTRICITY PROVIDER: TOILET ROLL
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GAS & ELECTRICITY PROVIDER: DOG
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CENTRAL ENERGY SYSTEM: POULTRY HOUSE
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CENTRAL ENERGY SYSTEM: GREENHOUSE
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FRENCH ELECTRICITY BOARD: LINES OF THE HAND
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ENERGY/WATER SUPPLIERS: THE LAKE
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ENERGY/WATER SUPPLIERS: COLORADO
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ENERGY/WATER SUPPLIERS: THE TREE
