This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

The fate of two mosquitos in love being put to the test

Product : Domestos Nomos
Agency : Lowe Indonesia
Creative Director: Hanny Shintawati
Art Director: Stephani Pribangun
Copywriter: Patricia Ivana
Agency Producer: Bimoyadi Soemarmo

Director: Bo Krabbe

Credits:

Agency: Ringleader Productions, Venice, California USA
Art Director: Camellia Cox
Copywriter / Director: Max Gutierrez
Director of Photography: Bobby Eras
Producers: Eli Craig, David Harb, John Burgess
Aired: July 2007

Credits:

Agency: Walker - Zurich
Production Company: Weilands - London
Director: Anthony Minghella
Director of Photography: Benoit Delhomme
Producer: Mary Francis
Editorial Company: Whitehouse - New York
Editor: Lisa Gunning
Post Production: Adam Glasman, Framestore CFC - London
Sound: Tony Rapaccioli, Wave Studios - London

Music Composition: Gabriel Yared

Flower delivery

Credits:

Category: Cosmetics & Beauty
Title: TRAIN
Advertiser/Client: UNILEVER
Product/Service: IMPULSE
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Hernбn Ponce
Creative Director: Sebastiбn Stagno/Rafael D'Alvia
Copywriter: Analнa Rнos
Art Director: Ricardo Armentano
Agency Producer: Roberto Carsillo
Account Supervisor: Victoria Garzуn
Advertiser's Supervisor: Pablo Gazzera/Alejandro Helou/Julieta Echeita/Fernando Laratro
Production Company, City: REBOLUCION, Buenos Aires
Country: ARGENTINA
Director: Armando Bo/Lemon
Producer: Patricio Alvarez Casado
Music - Artist/Title: Swing Musica
Sound Design/Arrangement: Pomenarec
Post Production: Metrovisiуn
Other Credits: Client Services Director: Vanina Rudaeff

Credits:

Category: Home Appliances & Furnishings
Title: SHAKESPEAREAN GECKO
Advertiser/Client: THE THAI OLMPIC FIBRE CEMENT
Product/Service: SHERA CEILING BOARDS
Advertising Agency, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Advertising Agency, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Executive Creative Director: Kitti Chaiyaporn
Creative Director: Kitti Chaiyaporn/Sahaath Limlucksana/Somchai Kiatluknachai
Copywriter: Jittra Thiuthipsakul
Art Director: Somboon Charukijphaisarn
Agency Producer: Wira Suwansilp
Account Supervisor: Supannapa Opaspattamaraj
Production Company, City: MATCHING STUDIO, Bangkok
Country: THAILAND
Director: Suthon Petchsuwan
Producer: Surayut Sritrakul
Other Credits: Computer Graphic: Digital Magic Effects House

Credits:

Category: Clothing, Footwear & Accessories
Title: DANGEROUS LIAISONS
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Advertising Agency, City: BBH, London
Production Company, City: RATTLING STICK, London

Editor: Richard Orrick
Director: Ringan Ledwidge
Copywriter: Dean Wei
Art Director: Steve Wakelam
Executive Creative Director: John O'Keeffe
Creative Director: Caroline Pay
Producer: Sally Humphries
Agency Producer: Davud Karbassioun
Special Effects: Phillip Crowe
Lighting Cameraperson: Alwin Kuchler
Music Composer: Little Annie
Sound Designer: Aaron Reynolds
Account Handler: Dominic Stinton
Brand Manager: Andrea Moore

Credits:

Agency: 72andSunny, Los Angeles
Production company: Punga, Buenos Aires

Credits:

Agency: Euro RSCG
Art Director: Chad Mackenzie
Copywriter: Sean Birk
Director: Thierry Poiraud
Director of Photography: Philipe Lesourd
Production: Paranoid Projects
Music: "Kouz 207 Originals"

Credits:

Агентство: JWT — New York
Главный креативный директор: Ty Montague
Исполнительный креативный директор: Walt Connelly, Toby Barlow
Копирайтер: Peter Seterdahl
Арт-директор: Roald Van Wyck
Продакшн: @radical.media — New York
Режиссер: Chris Milk

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Soundtrack/Song: "Baby baby"
Tagline: Live long enough to find the right one. Protect yourself
Original Tagline: Protégez-vous
Awards:
Cannes Lions - International Advertising Festival, 2005 (Gold Lion ) for Public Health & Safety
Prix de la campagne citoyenne, 2005 (Grand Prix)
Epica, 2005 (Winner) for Public Interest
Eurobest, 2005 (Eurobest Gold) for Public Health & Safety
CLIO Awards, 2006 (Gold) for Public Service

Creative Director: Erik Vervroegen
Art Director: Erik Vervroegen
Copywriter: Erik Vervroegen, Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christine Bouffort
Account Manager: Céline Colin
3D Graphics: Akama
3D Character: Akama
Music: The Vibrators
Music Publisher: Sony Music Publishing

Advertising Manager: Olivier Denous, Olivier Arnou-Laugeac

Lyrics for Baby Baby

Mmm, you’re so pretty,
Not to talk to you would be a crime.
Aah, let me put my arms around you,
Just wanna use up a little of your time.
(And I go -) Baby baby baby,
Baby baby baby,

Baby baby baby,
Won’t you be my girl.
Aah, your eyes are so pretty,
And the clothes you wear they’re so fine.
Hey won’t you come round to my place

Just wanna use up a little of your time.