This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: TBWA/Chiat/Day - New York
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD/Copywriter: Pierre Lipton
ACD/Art Director: Pam Fujimoto
Copywriter: Alexandra Sann
Art Director: Jason Lucas
Senior Agency Producer: Nathy Aviram
Production Company: MJZ - Los Angeles
Director: Fredrik Bond
Director of Photography: Guillermo Navarro
Editorial Company: Final Cut - New York
Editor: Rick Russell
Colorist: Tim Masick, Company 3
Visual Effects: The Mill - New York
Flame Artist: Angus Kneale
Sound Design: Marshall Grupp

Credits:

Agency: TBWA/Chiat/Day - New York
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD/Copywriter: Pierre Lipton
ACD/Art Director: Pam Fujimoto
Copywriter: Alexandra Sann
Art Director: Jason Lucas
Senior Agency Producer: Nathy Aviram
Production Company: MJZ - Los Angeles
Director: Fredrik Bond
Director of Photography: Guillermo Navarro
Editorial Company: Final Cut - New York
Editor: Rick Russell
Colorist: Tim Masick, Company 3
Visual Effects: The Mill - New York
Flame Artist: Angus Kneale
Sound Design: Marshall Grupp