This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Brylcreem
Agency: WCRS
Creative Director: Yan Elliott, Luke Williamson
Art Director: Oli Beale
Copywriter: Tori Flower
Agency Producer: Lesley Beale
Production Company: Sonny, London
Director: Fredrick Bond
Director of Photography: Ben Seresin
Producer: Ran Holst
Post Production: The Mill, London
Post Producer: Austen Humphries
3D Producer: Will O'Connor
Telecine: Paul Harrison
Inferno: Ben Turner
Inferno Support: Gareth Brannan
CGI: Suraj Odedra,
Stefan Gertsheimer
Editorial Company: Marshall Street Editors
Editor: Patric Ryan
Song: Old Man Marley
Musical Artist: B Raymond and the Voicettes

Credits:

Product: Farmers
Agency: Campbell-Ewald Los Angeles
Executive Creative Director: Debbie Karnowsky
Assoc Creative Director: Chip Kettering
Senior Copywriter: John Dolab
Agency Executive Producer: John Haggerty
Director: Noam Murro
Prod. Co.: Biscuit Filmworks
Country: United States of America
Executive Producer: Shawn Lacy Tessaro
Executive Producer: Eric Stern
Prod. Co-Producer: Jay Veal
VFX Supervisor: Nick Ponzoni
Producer: Nerissa Kavanagh

Credits:

The ad, for the new Total90 Laser boot, was shot at Nike's US headquarters in Oregon and shows Rooney drawing a target on to the screen of a camera, before jogging 50 yards away with a ball at his feet.

After juggling with the ball, Rooney drills it back at the camera, hitting the target with pin-point accuracy... and the camera falls to the ground under the weight of his fierce shot. ( more )

Credits:

Agency: Wieden+Kennedy, Tokyo
Executive Creative Directors: Hiroshi Yonemura, Sumiko Sato
Art Director: Naoki Ga
Copywriter: Kenji Enomoto
Agency Producer: Tieneke Pavesic

Production Company: Biscuit Filmworks, Los Angeles
Director: Steve Rogers
Director of Photography: Danny Ruhlmann
Executive Producers: Shawn Lacy Tessaro, Eric Stern

Production Company (Australia): Revolver Films
Executive Producer: Michael Ritchie
Line-Producer: Georgina Wilson
Post Production/Visual Effects (Australia): Animal Logic
Editorial (Australia): Guillotine
Editor: Alexandre de Franceschi

Credits:

Agency: Mother London
Creative Director: Markus Bjurman, Lisa De Bonis, Andy Bellas, Rossana Bardales
Producer: Mechi Tarelli
Agency Producer: Thea Slevin
Production comapany: Partizan New York
Director: Traktor

Credits:

Agency: Modem Media — London
Creative Director: James Thorley
Agency Producer: Ian Owen
Production Company: RSA Films
Director: Ronnie West
Producer: Rob Wills
Colorist: Simone Grattarola
VFX: Rushes — London
VFX Producer: Carl Grinter
Smoke Artist: Dave Kiddie

Credits:

Agency: McCann-Erickson San Francisco
Executive Producer: Matthew Winks
Executive Creative Directors: Rob Bagot, John McNeil
Creative Directors: Scott Duchon, Geoff Edwards
Copywriter: Rick Herrera
Art Director: Ben Wolan
Production Company: Anonymous Content
Director: Garth Davis
Editorial Company: Rock Paper Scissors
Visual Effects/Finishing Company: A52
Music & Sound Design Company: Elias Arts
Final Mix Company: Eleven Sound

Credits:

Agency: Wieden + Kennedy, Portland
Director: Lasse Halstrom
Director: Doug Liman

Credits:

Product: Rexona for Men
Director: Ivan Zacharias
Prod Co: Stink Ltd
Agency: Lowe Worldwide UK
Art Director: Simon Butler
CD: Ed Morris
Copywriter: Geoff Smith
Producer: Charles Crisp
Mixer: Roland Alley @ Burst at Creative Bubble
DP: Jan Velicky @ Freelance
Editor: Michael Colao @ Final Cut NY
Producer: Nick Landon @ Stink
Flame Artist: Richard Betts, Adam Grint @ The Mill
Lead Flame Artist: Barnsley @ The Mill
Producer: Helen Weil @ The Mill