This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Publicis in the West, Seattle
Chief Creative Officer: Bob Moore
Executive Creative Director: Dan Fietsam
CD/Art Director: Rob Hollenbeck
CD/Copywriter: Steve Williams
Agency Producer: Nicole Dundas
Director of Broadcast: Derek Ruddy
Production Company: Epoch Films, Beverly Hills
Director: Stacy Wall
Executive Producer: Doug Halbert
Director of Photography: Steven Blackman
Line Producer : John Duffin
Editor: David Brixton @ The Whitehouse

Credits:

DDB Chicago

Credits:

DDB Chicago

Credits:

Wieden & Kennedy, Portland

Credits:

Wieden & Kennedy, Portland

Credits:

Agency: DDB, Chicago
Managing Director, Creative: Paul Tilley
Group Creative Director: Barry Burdiak
Creative Director: John Hayes
CD/Copywriter: Craig Feigen
CD/Art Director: Adam Glickman
Executive Director of Production: Diane Jackson
Executive Producer: Will St. Clair
Senior Producer: Dan Bryant
Production Business Manager: Patty Phassos
Production Company: PYTKA, West Hollywood
Director: Joe Pytka
Director of Photography: Joe Pytka
Editor: Grant Gustafson
Editorial House: The Whitehouse,Chicago
Producer: Kristin Branstetter
Online/FX: Filmworkers Club
VFX Set Supervisor: Ted Rae
Creative Director/Lead VFX Compositor: Rob Churchill
Producer: Todd Freese
Inferno Artists: Chris Ryan, Rick Thompson
CGI Harnesses: Charlie Peterson
Exec Producer: Mary O'Gara
Telecine Colorist: Stefan Sonnenfeld/Company 3
Mix: John Binder/Another Country, Chicago
Music: Licensed/Rocky I Soundtrack/Composer: Bill Conti

Credits:

Agency: DDB, Chicago
Managing Director, Creative: Paul Tilley
Group Creative Director: Mark Gross
Creative Director: Chuck Rachford/Chris Roe
Copywriter: Bart Culberson
Art Director: Brad Morgan
Executive Director of Production: Diane Jackson
Executive Producer: Will St. Clair
Production Business Manager: Ellen O'Donnell
Director: Bryan Buckley
Director of Photography: Scott Henrickson
Production Company/Location: Hungry Man/LA
Editor: Kevin Zimmerman
Assistant Editor: Eileen Miraglia
Editorial House: The Whitehouse/Chicago
Senior Producer: Kristin Branstetter
Online/FX: Filmworkers Club
Telecine Colorist: Fred Keller
Smoke Editor: Rob Churchill
Exec Producer: Mary O'Gara
Mix: David Gerbosi/CRC, Chicago
Music: Spank
Principal Performers: Will Ferrell

Credits:

Title: Jockey
Brand: Glaceau Vitamin water
Client: Coca Cola
Agency: Berlin Cameron United, New York

Credits:

Client: Under Armour
Title: Gathering
Agency: in-house
Sr. Creative Director: Marcus Stephens
Sr. Manager, Art Director: Nate Shriver
Art Director - New Media: Brian Boring
Art Director: Eric Clemmer
Production Co: Backyard Productions
Director: Ericson Core
Executive Producer/Partner: Blair Stribley
Executive Producer/Head of Production: Peter
Steinzeig
Producer: Karen Chen
Director of Photography: Ericson Core
Visual EFX:Asylum
VFX Supervisor: John Fragomeni
CG Supervisor: Sean Faden
EP: Michael Pardee
Editorial: Beast
Editor: Igor Kovalik
Sound Designer: Rob Sephton
Music: Machine Head

Credits:

Title: Cheerleader
Brand: HD DVD
Client: Toshiba
Agency: Della Femina, Rothschild, Jeary and Partners, New York

Credits:

Client: Hershey's
Agency: Tracy Locke

Credits:

Agency: Goodby, Silverstein & Partners
Producer: Todd Porter
Assistant Producer: Christine Oh
ECD/Partner: Jamie Barrett
Creative Directors: Rick Condos and Hunter Hindman
Art Director: Karishma Mehta
Copywriter: Andrew Bancroft
Production co: Radical Media
Director: Greg Jardin
DP: Damian Acevedo
Line Producer: Anne Johnson
Editorial co: Barbary Post
Editor: Ian Montgomery
Assistant Editor: Alana Rees
VFX/graphics: Stardust
Designer: Trevard Shepard
Producer: Jody Mackinnon
Music & Sound Design: 740 Sound Design
Designer: Eddie Kim
Original Music: "Message From Your Heart" by Kina Grannis

Credits:

Agency: Element 79 Partners, Chicago
Creative Directors: Jon Flannery & Doug Behm
Art Director: Matt Kubis
Copywriter: Jason Weinberger
Executive Producer: Tom Cronin

Production Company: MJZ, Los Angeles
Director: Fredrik Bond
Executive Producer: Lisa Margulis
Producer: Ryan Holst
Editorial: Final Cut, New York/LA
Editor: Alex Hagon
Visual EFX: The Moving Picture Company
Post Producer: Andrew Bell
VFX Supervisor: Bill McNamara
Talent: Derek Jeter, Peyton Manning, Bill Parcells

Credits:

Title: Fiesta Platter
Brand: Taco Bell
Client: Taco Bell
Agency: DraftFCB, Irvine, Calif.

Credits:

Title: First Step
Brand: Ronald McDonald House Charities
Client: McDonald's
Agency: DDB, Chicago

Credits:

Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Dan Lucey
Copywriter: Peter Albores, Nathan Frank

Production Company: DAB Hand Media, London
Director: Calle Astrand
Producers: Luke Beauchamp, Ira Brooks
DP: Martin Tedin
Editor: Whitehouse
Audio Post: Sound Lounge
Mixer: Philip Loeb

Credits:

Client: Victoria's Secret
Agency: In-house
Director of Broadcast: Julie Stone
Director: Michael Bernard
Production Company: Cyclops
Producer: Lance Anderson
VFX: Moondog Edit & Design
Editor: Arthur Kendall
Graphics: Nick Ericson

Credits:

Client: GMC
Agency: Leo Burnett, Chicago
Worldwide CCO: Mart Tutssel
Creative Director/Copywriter/Art Director: Peter McHugh
Senior Agency Producer: Scott Gould
Animation: Marcell Jankovics,
Pannonia Films, Budapest
Music: Ulrich Schnauss
Production Company: Speedshape
Production Company Creative Director: Carl Seibert
Executive Producer: Mike Antonucci
Editorial Company: Final Cut, Los Angeles
Editor: Peter O'Donovan
Production Company Editor: David Bornoff,
Andrew Whitelaw,
Nick Alexander
Sound Design: Ravenswork
Sound Designer: Robert Feist

Credits:

Client: FedEx
Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Eric Silver
ACD/Copywriter: Reuben Hower
CD/Art Director: Gerard Caputo
Executive Producer: Elise Greiche
Production Company: MJZ
Director: Tom Kuntz
Director of Photography: Jeff Cronenweth
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Audio Post: Marc Healy
VFX Company: Framestore, New York
Animator: Dave Hulin,
Murray Butler
VFX Producer: Satoko Linuma

Credits:

Client: E-Trade
Agency: Grey, New York

Credits:

Client: Bud Light
Agency: DDB, Chicago
Managing Director, Creative: Paul Tilley
Group Creative Director: Mark Gross
Creative Director: Chuck Rachford,
Chris Roe
Copywriter: Kitty Schulz
Art Director: Steve Haack
Executive Director of Production: Diane Jackson
Executive Agency Producer: Will St. Clair
Agency Producer: Matt Abramson
Director: Matthijis Van Heijningen
Director of Photography: Guillermo Navarro
Production Company: MJZ
Editor: Gavin Cutler,
Erik Laroi
Editorial Company: Mackenzie Cutler
Executive Producer (Editorial): Melissa Miller
Online/FX: Filmworkers Club
Colorist: Fred Keller
Lead VFX Colorist: Fred Keller
VFX Executive Producer: Mary O'Gara
Mix: CRC
Mixer: David Gerbosi
Music: Elias Arts

Credits:

Client: Bud Light
Agency: DDB, Chicago
Managing Director: Paul Tilley
Creative: Paul Tilley
Group Creative Director: Mark Gross
Creative Director: Chuck Rachford,
Chris Roe,
Rob Churchill
Copywriter: Kitty Schulz,
Jason Karley
Art Director: Steve Haack,
Galen Graham
Executive Director of Production: Diane Jackson
Senior Producer: Jeff Drooger
Executive Producer: Will St. Clair
Director: Stacy Wall
Director of Photography: Toby Irwin
Production Company: Epoch Films
Editor: Carlos Lowenstein
Editorial House: The Whitehouse, Chicago
VFX Set Supervisor: Ted Rae
Telecine Colorist: Fred Keller
Lead VFX Compositor: Rob Churchill
Producer: Todd Freese
Inferno Artist: Chris Ryan,
Rick Thompson,
Heidi Anderson
Exec Producer: Mary O'Gara
Mix: Robert Marshall,
Another Country, Chicago

Credits:

Client: Bridgestone
Agency: The Richards Group

Credits:

Client: CareerBuilder.com
Agency: Wieden + Kennedy, Portland
Creative Director: Mark Fitzloff,
Monica Taylor
Copywriter: Jason Bagley
Art Director: Nik Daum
Producer: Jeff Selis
Production Company: TWC
Director: Suthon Petchsuwan
Managing Director: Mark Thomas
Executive Producer: Stephen J. Ross,
Jeff Snyder
Line Producer: Rob Newman
Director of Photography: Thanitsapong Sasinmanop
Production Designer: Joseph Nemec III
Editor: Paul Norling,
Beast Editorial
Post-Production Company: The Mill, New York
VFX Senior Producer: Victoria Kendall
CG Lead Artist: Yann Mabille
Effects: The Mill, New York
VFX/Graphics: Screen Novelties
Casting: Digital Dogs Casting
Music: Asche & Specner
Creative Director (music): Thad Spencer
Executive Producer (Music): Janell Vircks
Sound Design: Jeff Sudakin

Credits:

Client: Bud Light
Agency: DDB, Chicago
Managing Director, Creative: Paul Tilley
Group Creative Director: Mark Gross
Creative Director: Chuck Rachford,
Chris Roe
Copywriter: Patrick Knoll
Art Director: Steve Bougdanos
Executive Director of Production: Diane Jackson
Executive Agency Producer: Will St. Clair
Executive Producer: Marianne Newton
Director: Erich Joiner
Director of Photography: Mark Plummer
Production Company: Tool of North America
Editor: Noah Herzog
Editorial Company: Rock Paper Scissors
Online/FX: Riot
Mix: Another Country
Mixer: Rob Binder
Music: Hum

Credits:

Client: Bud Light
Agency: LatinWorks

Credits:

Client: Bud Light
Agency: DDB, Chicago
Managing Director: Paul Tilley
Creative: Paul Tilley
Group Creative Director: Mark Gross
Creative Director: Chuck Rachford,
Chris Roe,
Rob Churchill
Copywriter: Chuck Rachford
Art Director: Chris Roe
Executive Director of Production: Diane Jackson
Executive Producer: Will St. Clair
Senior Producer: Jeff Drooger
Production Business Manager: Patty Phassos
Director: Stacy Wall
Director of Photography: Toby Irwin
Production Company: Epoch Films
Editor: Carlos Lowenstein
Editorial House: The Whitehouse, Chicago
Editorial Producer: Kristin Branstetter
Online/FX: Filmworkers Club
VFX Set Supervisor: Ted Rae
Telecine Colorist: Fred Keller
Lead VFX Compositor: Rob Churchill
Producer: Todd Freese
Inferno Artist: Chris Ryan,
Rick Thompson,
Heidi Anderson
Exec Producer: Mary O'Gara
Mix: Robert Marshall,
Another Country, Chicago

Credits:

Agency: Venables, Bell & Partners, San Francisco
Creative Directors: Paul Venables/Greg Bell
Art Director: Jonathan Byrne
Copywriter: James Robinson
Producer Craig Allen
Group Account Director: Erik Petersen
Management Supervisor: Colleen McGee
Director: Noam Murro, Biscuit Productions
Line Producer: Jay Veal
Director of Photography: Toby Irwin
Editor: Avi Oron Bikini Edit
Music: Guy Amatai Pivot Audio
Mix: John Bolen Play
Telecine: Stefan Sonnenfeld CO3
Final Composite: Jake Montgomery Method

Credits:

Client: CareerBuilder.com
Agency: Wieden + Kennedy, Portland
Creative Director: Mark Fitzloff,
Monica Taylor
Copywriter: Jason Bagley,
Sheena Brady
Art Director: Nik Daum
Producer: Jeff Selis
Production Company: TWC
Director: Suthon Petchsuwan
Managing Director: Mark Thomas
Executive Producer: Stephen J. Ross,
Jeff Snyder
Line Producer: Rob Newman
Director of Photography: Thanitsapong Sasinmanop
Production Designer: Joseph Nemec III
Editor: Paul Norling,
Beast Editorial
Post-Production Company: ka-chew!
Executive Producer (ka-chew!): John Andrews
Creative Director (ka-chew!): John Andrews
Animation Director (ka-chew!): Elliot Bour
Senior Producer (ka-chew!): Michaela Zerbib
Effects: ka-chew!
Titles/Graphics: Screen Novelties
Casting: Digital Dogs Casting
Music: Scott V. Smith,
SVS Music Productions
Sound Designer: Jeff Sudakin

Credits:

Client: Toyota
Agency: Saatchi & Saatchi, Los Angeles
Executive Creative Director: Harvey Marco
Creative Director: Andrew Christou,
Greg Wells
Art Director: Peter Vattanatham,
Verner Soler
Copywriter: Sam Bergen,
Shannon Wilch,
Denise Reynolds
Senior Producer: Jennifer Pearse
Production Company: RSA
Director: Jesse Peretz
Editorial Company: Beast
Editor: Paul Norling

Credits:

Client: Dell
Agency: Mother, New York
Creative Director: Linus Karlsson,
Paul Malmstrom
Art Director: Bill Moulton
Copywriter: Bobby Hershfield
Agency Producer: Michael Aaron
Production Company: HSI
Director: Samuel Bayer
Line Producer: Tim Kerrison
Director of Photography: Sam Bayer
Editorial Company: Bug Editorial
Editor: Andre Betz
VFX Company: Riot
Audio: Sound Lounge
Musical Artist: Mick Jagger
Song: Charmed Life

Credits:

Client: Planters
Agency: Draftfcb, New York
Chief Creative Officer: Chris Becker
Executive Creative Director: Sandy Greenberg,
Terri Meyer
CD/Copywriter: Rob Rooney,
Gerald Cuesta
CD/Art Director: Howie Ronay,
Noah Davis
Director of Broadcast Production: Andrew Chinich
Agency Executive Producer: Paddy Giordano
Agency Assistant Producer: Shayla Freeman
Agency Music Producer: Gregory Grene
Production Company: Hungry Man
Director: Bryan Buckley
Director of Photography: Scott Henrickson
Producer: Mino Jarjoura
Editorial House: Big Sky
Editor: Chris Franklin
Music Artist: Frankie Valli
Song: Can't Take My Eyes Off of You

Credits:

Client: Toyota
Agency: Saatchi & Saatchi, Los Angeles
Executive Creative Director: Harvey Marco
Creative Director: Erich Funke
Art Director: Conan Wang,
Erek Vinluan
Copywriter: Ned McNeilage,
Mike Zulawinski
Senior Agency Producer: Jennifer Vogtmann
Production Company: Park Pictures
Director: Lance Acord
Editorial Company: Rock Paper Scissors
Editor: Chan Hatcher
Inferno Artist: Joana Sruz
Sound Mix: Lime Studios
Mixer: Loren Silber
Music Artist: Fu Manchu
Song: Mongoose

Credits:

Client: Bridgestone
Agency: The Richards Group

Credits:

Client: Sobe
Agency: The Arnell Group
Director: Peter Arnell
Editor: Alex Hagon

Credits:

Stewie and Underdog take flight.

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Director: Hal Curtis,
Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Director: Nicolai Fuglsig
Director of Photography: Ellen Kuras
Producer: Emma Wilcockson
Executive Producer: Eric Stern
Production Designer: Robb Buono
Balloon Consultant: Starbound Entertainment
Editorial Company: Whitehouse
Editor: Russell Icke
Post Producer: Justin Kumpata
VFX: The Mill
VFX Supervisor: Angus Kneale,
Andrew Proctor
Lead Flame Artist: Angus Kneale,
Dan Williams
Flame Artist: Randy McEntee,
Pheng Sisopha
CG Supervisor / Senior CG Artist: Ben Smith
VFX Producer: Bethan Thomas
CG Producer: Asher Edwards
Telecine: Fergus McCall
Music/Sound Design: Stimmung
Arranger: Robert Miller
Song: Rossini Overture
Music Executive Producer: Kelly Fuller
Sound Design: Gus Koven
Mix: Color
Mixer: Kevin Halpin

Credits:

The Ragin' Cajun, James Carville and Senator Dr. Bill Frist bond over a soda pop.

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Steve Luker,
Jelly Helm
Creative Director: Hal Curtis,
Sheena Brady
Copywriter: Brian Murphy
Art Director: Nate Miller
Agency Producer: Hayley Goggin
Agency Executive Producer: Ben Grylewicz
Director: Paul Gay
Production Company: Hungry Man
Executive Producer: Dan Duffy
Producer: Elizabet Amaral
VFX: Joint
Editor: Corky Devault
Audio Post Company: Lime
Audio Post Artist: Rohan Young
Effects: Riot
Effects Artist: Mark Dennison
Telecine: Company 3
Colorist: Dave Hussey
Titles/Graphics: Joint
Artist: Kyle Valenta
End Tag: Brand New School
Music: Hum
Executive Music Producer: Debbi Landon
Music Creative Director: Jeff Koz
Sound Design: 740 Sound Design
Sound Designer: Scott Ganary

Credits:

Client: Garmin
Agency: In-house

Credits:

Client: E-Trade
Agency: Grey, New York

Credits:

Client: SalesGenie.com
Agency: In-house

Credits:

Client: SalesGenie.com
Agency: In-house

Credits:

Client: NFL
Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Al Merrin
Copywriter: Al Merrin
Production Company: Pytka
Director: Joe Pytka
Director of Photography: Joe Pytka
Editor: Damion Clayton
Music: Stock

Credits:

Client: Hyundai
Agency: Goodby, Silverstein & Partners
CD/Co-Chairman: Jeff Goodby
GCD/Copywriter: Jim Elliott
CD/Art Director: Will McGuinness
Copywriter: Brian Ahern
Executive Agency Producer: Tod Puckett
Production Company: Eun Teak Cha
Director of Photography: Michael Fitzmaurice
Director: Africa Films
Editorial Company: Rock Paper Scissors
Telecine: Company 3
Editor: Kirk Baxter
VFX Company: Buck Motion Graphics
Music: Elias Music
Executive Producer (Music): Ann Haugin
Composer: Jonathan Elias
Sound Mix: Eleven Sound
Mixer: Jeff Payne,
Jeff Fuller

Credits:

Client: Hyundai
Agency: Goodby, Silverstein & Partners
CD/Co-Chairman: Jeff Goodby
GCD/Copywriter: Jim Elliott
CD/Art Director: Will McGuinness
Copywriter: Brian Ahern
Executive Agency Producer: Tod Puckett
Production Company: Eun Teak Cha
Director of Photography: Michael Fitzmaurice
Director: Africa Films
Editorial Company: Rock Paper Scissors
Telecine: Company 3
Editor: Kirk Baxter
VFX Company: Buck Motion Graphics
Music: Elias Music
Executive Producer (Music): Ann Haugin
Composer: Jonathan Elias
Sound Mix: Eleven Sound
Mixer: Jeff Payne,
Jeff Fuller

Credits:

Client: Sunsilk
Agency: Desgrippes Gobe, Paris
Creative Director: Elie Hasbani

Credits:

Client: Pepsi
Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Don Schneider
Copywriter: Dan Rollman
Art Director: Matt Vescovo
Executive Agency Producer: Hyatt Choate
Executive Music Producer: Loren Perkins
Director: Craig Gillespie
Production Company: MJZ
Director of Photography: Chris Soos
Editorial Company: Nomad
Editor: Tom Muldoon
Music House: Sound Lounge
Musical Artist: Justin Timberlake
Song: Lovestoned

Credits:

Client: Godaddy.com
Agency: In-house

Credits:

Client: Pepsi
Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Don Schneider
Creative Director/Copywriter: Brian Donovan
Creative Director/Art Director: Mike Boulia
Executive Agency Producer: Amy Wertheimer
Director: Paul Middleditch
Production Company: White Label Product
Director of Photography: Bill Pope
Editorial Company: Nomad
Editor: Tom Muldoon
VFX/SFX: The Mill
Song: What Is Love?

Credits:

Client: ONDCP
Agency: Draftfcb, New York
Chief Creative Officer: Chris Becker
Creative Director: Keith Ross
Art Director: Daniel Prado
Copywriter: Claudio Lima,
Rob Rooney
Director of Broadcast Production: Andrew Chinich
Agency Executive Producer: Kelly Fagan
Production Company: Kelly Fagan
Director: Renny Maslow
Editorial House: PS 260
Editor: JJ Lask
Sound Design: Pirate, New York

Credits:

A spot which will be making its broadcast debut during the Super Bowl on behalf of Pepsi (my client), who is sponsoring the closed captioning for the game. Bob’s House is an ad which illustrates a popular joke in the hearing impaired community, and was created and performed by EnAble, a network in PepsiCo which supports diversity and the inclusion of persons with different abilities.

Behind-the-scenes:

http://www.youtube.com/watch?v=Wl1UdFFeopo