This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Publicis in the West, Seattle
Chief Creative Officer: Bob Moore
Executive Creative Director: Dan Fietsam
CD/Art Director: Rob Hollenbeck
CD/Copywriter: Steve Williams
Agency Producer: Nicole Dundas
Director of Broadcast: Derek Ruddy
Production Company: Epoch Films, Beverly Hills
Director: Stacy Wall
Executive Producer: Doug Halbert
Director of Photography: Steven Blackman
Line Producer : John Duffin
Editor: David Brixton @ The Whitehouse

Credits:

DDB Chicago

Credits:

DDB Chicago

Credits:

Wieden & Kennedy, Portland

Credits:

Wieden & Kennedy, Portland

Credits:

Agency: DDB, Chicago
Managing Director, Creative: Paul Tilley
Group Creative Director: Barry Burdiak
Creative Director: John Hayes
CD/Copywriter: Craig Feigen
CD/Art Director: Adam Glickman
Executive Director of Production: Diane Jackson
Executive Producer: Will St. Clair
Senior Producer: Dan Bryant
Production Business Manager: Patty Phassos
Production Company: PYTKA, West Hollywood
Director: Joe Pytka
Director of Photography: Joe Pytka
Editor: Grant Gustafson
Editorial House: The Whitehouse,Chicago
Producer: Kristin Branstetter
Online/FX: Filmworkers Club
VFX Set Supervisor: Ted Rae
Creative Director/Lead VFX Compositor: Rob Churchill
Producer: Todd Freese
Inferno Artists: Chris Ryan, Rick Thompson
CGI Harnesses: Charlie Peterson
Exec Producer: Mary O'Gara
Telecine Colorist: Stefan Sonnenfeld/Company 3
Mix: John Binder/Another Country, Chicago
Music: Licensed/Rocky I Soundtrack/Composer: Bill Conti

Credits:

Agency: DDB, Chicago
Managing Director, Creative: Paul Tilley
Group Creative Director: Mark Gross
Creative Director: Chuck Rachford/Chris Roe
Copywriter: Bart Culberson
Art Director: Brad Morgan
Executive Director of Production: Diane Jackson
Executive Producer: Will St. Clair
Production Business Manager: Ellen O'Donnell
Director: Bryan Buckley
Director of Photography: Scott Henrickson
Production Company/Location: Hungry Man/LA
Editor: Kevin Zimmerman
Assistant Editor: Eileen Miraglia
Editorial House: The Whitehouse/Chicago
Senior Producer: Kristin Branstetter
Online/FX: Filmworkers Club
Telecine Colorist: Fred Keller
Smoke Editor: Rob Churchill
Exec Producer: Mary O'Gara
Mix: David Gerbosi/CRC, Chicago
Music: Spank
Principal Performers: Will Ferrell

Credits:

Title: Jockey
Brand: Glaceau Vitamin water
Client: Coca Cola
Agency: Berlin Cameron United, New York

Credits:

Client: Under Armour
Title: Gathering
Agency: in-house
Sr. Creative Director: Marcus Stephens
Sr. Manager, Art Director: Nate Shriver
Art Director - New Media: Brian Boring
Art Director: Eric Clemmer
Production Co: Backyard Productions
Director: Ericson Core
Executive Producer/Partner: Blair Stribley
Executive Producer/Head of Production: Peter
Steinzeig
Producer: Karen Chen
Director of Photography: Ericson Core
Visual EFX:Asylum
VFX Supervisor: John Fragomeni
CG Supervisor: Sean Faden
EP: Michael Pardee
Editorial: Beast
Editor: Igor Kovalik
Sound Designer: Rob Sephton
Music: Machine Head

Credits:

Title: Cheerleader
Brand: HD DVD
Client: Toshiba
Agency: Della Femina, Rothschild, Jeary and Partners, New York

Credits:

Client: Hershey's
Agency: Tracy Locke

Credits:

Agency: Goodby, Silverstein & Partners
Producer: Todd Porter
Assistant Producer: Christine Oh
ECD/Partner: Jamie Barrett
Creative Directors: Rick Condos and Hunter Hindman
Art Director: Karishma Mehta
Copywriter: Andrew Bancroft
Production co: Radical Media
Director: Greg Jardin
DP: Damian Acevedo
Line Producer: Anne Johnson
Editorial co: Barbary Post
Editor: Ian Montgomery
Assistant Editor: Alana Rees
VFX/graphics: Stardust
Designer: Trevard Shepard
Producer: Jody Mackinnon
Music & Sound Design: 740 Sound Design
Designer: Eddie Kim
Original Music: "Message From Your Heart" by Kina Grannis

Credits:

Agency: Element 79 Partners, Chicago
Creative Directors: Jon Flannery & Doug Behm
Art Director: Matt Kubis
Copywriter: Jason Weinberger
Executive Producer: Tom Cronin

Production Company: MJZ, Los Angeles
Director: Fredrik Bond
Executive Producer: Lisa Margulis
Producer: Ryan Holst
Editorial: Final Cut, New York/LA
Editor: Alex Hagon
Visual EFX: The Moving Picture Company
Post Producer: Andrew Bell
VFX Supervisor: Bill McNamara
Talent: Derek Jeter, Peyton Manning, Bill Parcells

Credits:

Title: Fiesta Platter
Brand: Taco Bell
Client: Taco Bell
Agency: DraftFCB, Irvine, Calif.

Credits:

Title: First Step
Brand: Ronald McDonald House Charities
Client: McDonald's
Agency: DDB, Chicago