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Home / Focus / Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks

Maximum Ride: Kids who can fly

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Released:	August 2009
Brand name:	Maximum Ride Book
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Publications & media
Tags:	PUBLICATIONS & MEDIA , Creativity , ambient , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump. Advertising Agency: Colenso BBDO, Auckland, New Zealand Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan Photography / Retouching: Kevin Hyde Producer: Gabrielle Buckle AM: Krystal Houghton Art Director: Antonia Baker Executive Creative Director: Nick Worthington Design: Rebecca Johnson-Pond and Simon Redwood

SEK University: Books

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Released:	August 2009
Avertiser:	SEK University
Agency:	Creacional AAG
Country:	Ecuador
Category:	Commercial public services
Tags:	Education , ambient , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Advertising Agency: Creacional AAG, Quito, Ecuador Creative Director: Galo Estrella Art Director: David Ramirez Copywriter: Andrés Rodríguez Other additional credits: María José Drouet

Greenpeace: Puddle

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Released:	June 2009
Avertiser:	GREENPEACE
Agency:	Grey Beijing
Country:	China
Category:	Public awareness messages
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Advertising Agency: Grey Beijing, China Executive Creative Director: Chee Guan Yue Copywriter: Albion Li Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao, Ke Shen Retouching: Alva Oh, Bin Bin Zhang Photographers: Alex Kai Keong, Li Jian Zhang

Tick spray - Crawling

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Released:	March 2009
Avertiser:	JAKPETZ
Agency:	Saatchi & Saatchi Jakarta
Country:	Indonesia
Tags:	indoor , Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Advertised brand: JAKPETZ JAKARTA Advert title(s): Crawling Translation of headline to English: Get them off your dog. FRONTLINE FLEA & TICK SPRAY. available at JAKPETZ Advertising Agency (Name, City, Country): Saatchi & Saatchi Jakarta Agency website: http://www.saatchi.com Chief Creative Officer: Andy Greenaway Executive Creative Director: Juhi Kalia Art Director: Aryanto Salim, Joel Clement Copywriter: Pancaputera, Juhi Kalia Photographer: Heret Frasthio Producer: Annisa Mulyani, Muhammad Iskak Account Supervisor: Dini D. Makmun, Shanty Lestari

Bubbles Hair Salon: Comb Crossing

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Released:	February 2009
Brand name:	HAIR SALON
Agency:	ORCHARD ADVERTISING
Country:	INDIA
Category:	Commercial public services
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Client: Bubbles Hair Salon Agency: Orchard Advertising, Chennai Executive Creative Director: Thomas Xavier Art Director: Sagar Prajapati Copywriter: PC Muralidharan Account Head: Harish Krishnamurthi. Account Manager: Deepan Ramachandran. Project Supervisor: KN Balakrishnan. Country: India

Pedestrian Safety: Fire

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Released:	December 2008
Avertiser:	Auckland City Council
Brand name:	PEDESTRIAN SAFETY
Agency:	Ogilvy, New Zealand
Country:	New Zealand
Category:	Public health & safety
Tags:	Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Social Advertising
In Auckland city, over 70% of road crashes involving pedestrians occur on main roads. Don't step info danger. Advertiser: Auckland City Council (Pedestrian Safety) Agency: Ogilvy New Zealand Illustrator: Marc Spijkerbosch Executive Creative Director: Jeremy Taine Creative Director: Basil Christensen & Damon O'Leary Copywriter: Charlotte Henry & Damon O'Leary Art Director: Amy Cattanach & Basil Christensen

Pedestrian Safety: Shark

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Released:	December 2008
Avertiser:	Auckland City Council
Brand name:	PEDESTRIAN SAFETY
Agency:	Ogilvy, New Zealand
Country:	New Zealand
Category:	Public health & safety
Tags:	Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Social Advertising
In Auckland city, over 70% of road crashes involving pedestrians occur on main roads. Don't step info danger. Advertiser: Auckland City Council (Pedestrian Safety) Agency: Ogilvy New Zealand Illustrator: Marc Spijkerbosch Executive Creative Director: Jeremy Taine Creative Director: Basil Christensen & Damon O'Leary Copywriter: Charlotte Henry & Damon O'Leary Art Director: Amy Cattanach & Basil Christensen

Pedestrian Safety: Snake

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Released:	December 2008
Avertiser:	Auckland City Council
Brand name:	PEDESTRIAN SAFETY
Agency:	Ogilvy, New Zealand
Country:	New Zealand
Category:	Public health & safety
Tags:	Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Social Advertising
In Auckland city, over 70% of road crashes involving pedestrians occur on main roads. Don't step info danger. Advertiser: Auckland City Council (Pedestrian Safety) Agency: Ogilvy New Zealand Illustrator: Marc Spijkerbosch Executive Creative Director: Jeremy Taine Creative Director: Basil Christensen & Damon O'Leary Copywriter: Charlotte Henry & Damon O'Leary Art Director: Amy Cattanach & Basil Christensen

Ogawa Massage Chairs: Stairs

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Released:	December 2008
Avertiser:	Ogawa
Agency:	Grey Kuala Lumpur
Country:	Malaysia
Category:	Household maintenance & pet products
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
To demonstrate the experience of Ogawa's first-class massage in a unique way, life-sized stickers that were strategically placed at selected stairways around the city to promote the Ogawa experience. Whenever someone treads across the sticker, it creates an illusion that the printed figure on the sticker is enjoying an Ashiatsu "foot" massage. Brand: Ogawa Massage Chairs Agency: Grey Kuala Lumpur Photographer: Studio DL Executive Creative Director: David Sin Art Director: Andrew Fong Copywriter: Andrew Fong Country: Malaysia

Green Korea United: Quit Cutting

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Released:	November 2008
Avertiser:	GREEN KOREA
Agency:	DAEHONG COMMUNICATIONS
Country:	South Korea
Category:	Public awareness messages
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Social Advertising , Creative outdoor , Best of the month , Creative review , Collection of trees saving ads
The rest of the forest is up to you. Most people know that de-forestation is serious problem. However, the felling down have always seen through documentary, article, and other kinds of media indirectly. In other words, many people are aware of the seriousness, but cannot sympathize with it. The best way to get people's attention is showing a real story right before their eyes. Advertised Brand: GREEN KOREA UNITED Advert Title: QUIT CUTTING Translation of headline: Before half the forest disappears Advertising Agency: Daehong Communications, Seoul, S.Korea Agency website: http://www.daehong.co.kr Art Director: Kim, Junghwa Copywriter: Lee, Kikwan

Wagstaffe Car Insurance: Tree

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Released:	September 2008
Brand name:	Wagstaffe Autobody
Agency:	RETHINK
Country:	Canada
Category:	Investment, insurance & property development Car insurance
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Brand: Wagstaffe Autobody Advertising Agency: Rethink, Vancouver, Canada Creative Directors: Chris Staples, Ian Grais Art Director: Yusong Zhang Copywriter: Simon Bruyn Retoucher: Jonathon Ceasar Photographer: Anthony Redpath

Centraal Beheer: Julian Beever's 3D

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Released:	September 2008
Avertiser:	CENTRAAL BEHEER
Agency:	DDB AMSTERDAM
Country:	Netherlands
Category:	Investment, insurance & property development
Tags:	Outdoor advertising, which adorns the city , Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Accidents can happen anywhere, even in a 3D crevasse painted on a shopping mall floor. A Dutch insurance company enlisted 3D street artist Julian Beever for the installation at a Rotterdam mall. The copy reads: "Just call us." Client: Centraal Beheer Agency: DDB, Amsterdam Creative: Dennis Baars, Erik Falke Producer: Erik Poldervaart Artist: Julian Beever

Wagstaffe Car Insurance: Post

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Released:	September 2008
Brand name:	Wagstaffe Autobody
Agency:	RETHINK
Country:	Canada
Category:	Investment, insurance & property development Car insurance
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Brand: Wagstaffe Autobody Advertising Agency: Rethink, Vancouver, Canada Creative Directors: Chris Staples, Ian Grais Art Director: Yusong Zhang Copywriter: Simon Bruyn Retoucher: Jonathon Ceasar Photographer: Anthony Redpath

Wagstaffe Car Insurance: Corner

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Released:	September 2008
Brand name:	Wagstaffe Autobody
Agency:	RETHINK
Country:	Canada
Category:	Investment, insurance & property development Car insurance
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Brand: Wagstaffe Autobody Advertising Agency: Rethink, Vancouver, Canada Creative Directors: Chris Staples, Ian Grais Art Director: Yusong Zhang Copywriter: Simon Bruyn Retoucher: Jonathon Ceasar Photographer: Anthony Redpath

Star Movies: National Treasure

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Released:	July 2008
Brand name:	STAR MOVIES
Agency:	DDB Hong Kong
Country:	HONG KONG
Category:	Publications & media
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
DDB Hong Kong placed secret trap doors around Hong Kong to capture the essence of the movie National Treasure. Product: Star Movies Agency: DDB Hong Kong Creative Director: Ruth Lee, Paul Chan, O' Poon Art Director: O' Poon, Fei Leung, Darius Tang Copywriter: Paul Chan Country: Hong Kong

Tide: Сияющая белизна

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Released:	May 2008
Avertiser:	TIDE
Agency:	Leo Burnett Moscow
Country:	Russia
Category:	Household maintenance & pet products
Awards:	Kyiv Festival 2008 , Kyiv Festival 2008 Outdoor Gold , ADCR Awards 2008 , Golden Hammer 2008 Outdoor Gold , Golden Drum 2008 Outdoor Silver
Tags:	Award show winner , Russian nominees to Cannes Lions 2008 , Creative review , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Михаил Кудашкин , Интервью , News , Онлайн интервью
Advertising Agency: LEO BURNETT MOSCOW, RUSSIA Date Of 1st Implementation: 15/02/2008 Advertising Agency: LEO BURNETT MOSCOW, RUSSIA Name Company Position Mikhail Kudashkin Leo Burnett Moscow Creative Director Alexandra Scherbovich Leo Burnett Moscow Art Director Irina Kulikova Leo Burnett Moscow Account Director Yaroslava Savel`eva Leo Burnett Moscow Account Superviser Polina Bogatyreva-Maguire and Viktor Lander Leo Burnett Moscow Copywriters Type of Media Date of 1st Implementation Media Placement Floor Sticker 15 February 2008 Ramstore Describe the communication goal for this entry and show how your innovative media strategy represents a new, consumer insights based approach. Dramatise whiteness, as Tide brand equity, in an authentic and memorable way. Show how the creative execution enhanced the overall impact of the effort and engaged the consumer. In many shopping malls there are circular lamps built into the floor; a totally useless thing, if you ask us. Who'd thought that it would take a mere sticker to turn it into catchy reminder of the cleaning powers of Tide for washing machines? Show how the media idea travelled across different touch points and successfully reached the target audience. Rejuvenated whiteness as Tide brand equity for our target audience in point of purchase areas, Tide was able to connect with its target audience to improve on its imagery attributes. Show how the execution maximised the value of the investment and generated business results Generated word of mouth + free PR; provoked 60% purchase intent, produced ample response for low budget.

Pedestrian Council of Australia: Bars

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Released:	May 2008
Avertiser:	PEDESTRIAN COUNCIL OF AUSTRALIA
Agency:	SAATCHI & SAATCHI, Sydney
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Social Advertising , Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creativity
Advertising Agency: Saatchi & Saatchi, Sydney, Australia Executive Creative Director: Steve Back Art Director: Vince Lagana Copywriter: Steven Jackson Producer: Jeremy De Villiers

Mackenzie University: Hole

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Released:	April 2008
Avertiser:	Mackenzie School
Agency:	PUBLICIS SALLES NORTON, Sao Paulo
Country:	Brazil
Category:	Public health & safety Public awareness messages
Tags:	Guerilla , Social Advertising , ambient , Visual effects in outdoor ads , Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Striking anti-drug ads
Advertising Agency: Publicis, Brazil

K-fee Coffeine Drink: Wake up!

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Released:	March 2008
Avertiser:	K-FEE
Brand name:	K-FEE: COFFEE DRINK
Agency:	JUNG von MATT/ELBE
Country:	Germany
Category:	Non-alcoholic drinks
Tags:	Guerilla , Work , Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Selection of energy drinks creative ads , Energy Drink
How awake k-fee Caffeine Drink makes you feel in a direct, straightforward way. Product : K-fee Coffeine Drink Agency : Jung von Matt/Elbe, Hamburg Executive Creative Director: Wolf Heumann Creative Director: Sascha Hanke Copywriter: Clemens Sehi Art Director: Andy Tran Art Director: Timm Hanebeck Junior Art Director: Nadya Innamorato Country : Germany

Juice Salon Ambient

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Released:	February 2008
Avertiser:	Juice Salon
Agency:	REDIFFUSION DY&R
Country:	INDIA
Category:	Commercial public services
Tags:	Guerilla , Work , Creative outdoor , ambient , Paper on Escalator , Creative review , Remarkable ads on elevators , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Product: Juice Salon Agency: Rediffusion DY&R, Mumbai Executive Creative Director: Ramanuj Shastry, Ashutosh Karkhanis, Sagar Mahabaleshwarkar Senior Copywriter: Mayuresh Wagle Art Director: Siddhesh Khatavkar Agency Producer: Viswanathan R Country: India

Water Conservation: Plug

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Released:	February 2008
Brand name:	WATER CONSERVATION
Agency:	Publicis QMP
Country:	Ireland
Category:	Public awareness messages
Tags:	Guerilla , Social Advertising , ambient , Ambient media , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
As part of the water conservation campaign for Dublin City, this vinyl sticker was placed over an actual manhole. It appeared as if someone had sealed the drain with a giant sink plug. The tagline highlights the message: “Water is precious. Let’s conserve it.” Product : Water Conservation Agency : Publicis QMP, Dublin Creative Director: Ger Roe Art Director: Ciaran McCarthy Copywriter: Darragh Carey Country : Ireland

nichtraucher.de: Smoking-islands

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Released:	December 2007
Avertiser:	NICHTRAUCHERSCHUTZ HAMBURG
Agency:	SAATCHI & SAATCHI FRANKFURT
Country:	Germany
Category:	Public awareness messages
Tags:	Guerilla , Social Advertising , Work , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
To get out visit nichtraucher.de Germany's largest non-smoking community. Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany Creative Directors: Henning Patzner, Anne Petri Art Director / Copywriter: Kaspar Schneider Photographers: Stephan Nau, Michael Zellmer

Oohtique.com: Sex In The City

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Released:	November 2007
Agency:	JWT Singapore
Country:	SINGAPORE
Category:	Retail stores & rental companies
Tags:	Sex In The City , Guerilla , Work , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor , Selected Erotic Toys ads
By tagging the city with various sexual positions, this simple guerrilla campaign for Oohtique.com – an online store that sells a range of sex toys, condoms and then some – encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”. Advertising Agency: JWT, Singapore Creative Director: Ali Shabaz Art Director: Mikkel Kroijer Copywriter: Joseph Cheong Photographer: Jonathan Tay Additional credits: Lay Leng, Connie Tham

Jeep: Parking space

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Released:	October 2007
Avertiser:	JEEP
Agency:	Bates Y&R
Country:	Denmark
Category:	Cars
Tags:	Guerilla , Work , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor , Collection of Jeep best ads , SUV
Agency: Bates Y&R, Копенгаген, Дания Head art-director: Ib Borup Art-director: Peder Schack Copywriter: Tobias Aggergaard Photograf: Pernille Elung

Nationwide: Stairs

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Released:	October 2007
Avertiser:	NATIONWIDE
Agency:	TM Advertising
Category:	Investment, insurance & property development Commercial public services
Tags:	Guerilla , Work , Creative outdoor , Stairs , Creative review , Visual effects in outdoor ads , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Life comes at you fast. Nationwide Auto Insurance. Advertising Agency: TM Advertising, Irving, USA

Danish Parkinsons Disease Association: Stairs

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Released:	October 2007
Avertiser:	Danish Parkinsons Disease Association
Agency:	Saatchi & Saatchi Copenhagen
Country:	Denmark
Category:	Public health & safety
Tags:	Guerilla , Social Advertising , Work , Stairs , Creative outdoor , Creative review , Visual effects in outdoor ads , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Advertising Agency: Saatchi & Saatchi Copenhagen, Copenhagen, Denmark Creative Director: Simon Wooller Art Directors: Silas Jansson, Cliff Kagawa Holm Copywriters: Simon Wooller, Silas Jansson, Cliff Kagawa Holm

Anti-Smoking Message: Asphalt

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Released:	September 2007
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Pedigree: Fake Plates

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Released:	September 2007
Avertiser:	PEDIGREE
Brand name:	PEDIGREE DOG FOOD
Agency:	TEQUILA
Country:	Netherlands
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Nazareno: Homeless, 3

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Released:	September 2007
Avertiser:	DER KLEINE NAZARENO
Agency:	JUNG VON MATT
Country:	Germany
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Nazareno: Homeless, 2

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Released:	September 2007
Avertiser:	DER KLEINE NAZARENO
Agency:	JUNG VON MATT
Country:	Germany
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Nazareno: Homeless

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Released:	September 2007
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Durex: Ribs

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Released:	September 2007
Avertiser:	DUREX
Agency:	McCann, Belgium
Country:	Belgium
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Durex: Knobs

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Released:	September 2007
Avertiser:	DUREX
Agency:	McCann, Belgium
Country:	Belgium
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Longest Night Appeal: Gutter

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Released:	September 2007
Avertiser:	Longest Night Appeal
Agency:	GREY WORLDWIDE
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Longest Night Appeal: Pavement

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Released:	September 2007
Avertiser:	Longest Night Appeal
Agency:	GREY WORLDWIDE
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

El Pais: Pavement

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Released:	September 2007
Avertiser:	EL PAIS
Country:	Уругвай
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Anti Drunk Drivers: Parking Lot

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Released:	September 2007
Category:	Public health & safety
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor , Anti-drink drive shocking ads , Social Advertising

Bangalore Traffic Police: Don't Cut

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Released:	September 2007
Avertiser:	BANGALORE CITY TRAFFIC POLICE
Country:	INDIA
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

Dead Pedestrians

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Released:	September 2007
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

BMW Mini: Road Marking

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Released:	September 2007
Avertiser:	BMW
Brand name:	MINI/BMW
Agency:	COLENSO BBDO
Country:	New Zealand
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor

South Africa's Tourism: Zebra

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Released:	September 2007
Agency:	Contract Advertising
Country:	INDIA
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Агентство: Contract, Мумбай, Индия Творческий директор: Ashutosh Karkhanis, Niranjan Kaushik Арт-директор: Ashutosh Karkhanis Копирайтер: Sonal Chhajerh, Niranjan Kaushik Фотограф: Ashutosh Karkhanis

Reserved For Drunk Drivers

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Released:	September 2007
Category:	Public health & safety
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Anti-drink drive shocking ads , Social Advertising

Mr.Proper: Pedestrian Underpass

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Released:	September 2007
Avertiser:	PROCTER &GAMBLE
Brand name:	Mr. Proper
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks

Ford Ranger: Rough road

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Released:	September 2007
Avertiser:	FORD
Brand name:	FORD RANGER
Agency:	JWT Santiago
Country:	Chile
Tags:	CARS , Guerilla , Work , Creative outdoor , Printed cracks , Creative review , Visual effects in outdoor ads , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Advertising Agency: JWT Santiago, Chile Creative Directors: Matias Lecaros, Sergio Rosati Art Director: Matias Lecaros, Sergio Rosati Copywriter: Matias Lecaros Illustrator: Ricardo Salamanca Photographer: José Claro / Agencia Cuatro Additional credits: Andres Mardones

Mountain Dew: Transformers' Pavement Graffiti

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Released:	September 2007
Avertiser:	MOUNTAIN DEW
Country:	USA
Category:	Non-alcoholic drinks
Tags:	Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Artist: Julian Beever

Smart ForFour: The Creation

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Released:	September 2007
Avertiser:	Smart
Category:	Cars
Tags:	Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Artists: Edgar Muller & Manfred Stader

Johnnie Walker: Waterfall

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Released:	September 2007
Avertiser:	JOHNNIE WALKER
Brand name:	Johnnie Walker Green Label
Category:	Alcoholic drinks
Tags:	Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Artists: Edgar Muller & Manfred Stader

Grants: Different Angle

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Released:	September 2007
Avertiser:	GRANTS / GLENFIDDICH
Country:	Russia
Category:	Alcoholic drinks
Tags:	Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Artists: Edgar Muller & Manfred Stader

Shopping Curitiba: Barcode

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Released:	August 2007
Avertiser:	Shopping Curitiba
Country:	Brazil
Tags:	RETAIL STORES & RENTAL COMPANIES , Guerilla , Work , Barcode , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Shopping Curitiba's Sale Advertising Agency: OpusMúltipla, Curitiba, Brazil Creative Director: Renato Cavalher Art Director: Cintya Reese Copywriter: Diego Pianaro

Don't be a tosser, bin your butt's: Crossing

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Released:	July 2007
Agency:	GREY ADVERTISING MELBOURNE
Country:	AUSTRALIA
Tags:	Социальная реклама , PUBLIC HEALTH & SAFETY , PUBLIC AWARENESS MESSAGES , Guerilla , Social Advertising , Work , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Advertising Agency: GREY, Melbourne, Australia Creative Director: Ant Shannon Art director: Connor Beaver Copywriter: Ben Keenan Photographer: Tristan Graham

orbit dirty mouth 3

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Released:	July 2007
Avertiser:	Orbit
Agency:	BBDO
Country:	USA
Tags:	Baking & sweet foods , Guerilla , Work , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Agency: Energy BBDO, Chicago Executive Creative Director: Marty Orzio CD/Art Director: Frank Dattalo CD/Copywriter: Mike Roe Artist: Karen Tisel Photographer: Christian Petersen-Clausen Producer: Liz Miller-Gershfeld

orbit dirty mouth 2

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Released:	July 2007
Avertiser:	Orbit
Agency:	BBDO
Country:	USA
Tags:	Baking & sweet foods , Guerilla , Work , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Agency: Energy BBDO, Chicago Executive Creative Director: Marty Orzio CD/Art Director: Frank Dattalo CD/Copywriter: Mike Roe Artist: Karen Tisel Photographer: Christian Petersen-Clausen Producer: Liz Miller-Gershfeld

orbit dirty mouth 1

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Released:	July 2007
Avertiser:	Orbit
Agency:	BBDO
Country:	USA
Tags:	Baking & sweet foods , Guerilla , Work , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Agency: Energy BBDO, Chicago Executive Creative Director: Marty Orzio CD/Art Director: Frank Dattalo CD/Copywriter: Mike Roe Artist: Karen Tisel Photographer: Christian Petersen-Clausen Producer: Liz Miller-Gershfeld

Oral B Street Sand

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Released:	June 2007
Avertiser:	ORAL-B
Agency:	LEO BURNETT
Country:	Brazil
Tags:	Guerilla , Work , Medicine and Pharmaceuticals , Health & Beauty , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
AGENCY: Leo Burnett Brazil CLIENT/PRODUCT: Oral B Procter Gamble CREATIVE DIRECTOR: Ruy Lindenberg ART DIRECTOR: J.R. D’Elboux COPYWRITER: Gustavo Soraes

Vodafone Stencils Space Invaders

	See full size 1190x841 px
Released:	June 2007
Avertiser:	VODAFONE
Agency:	JWT Sydney
Country:	AUSTRALIA
Tags:	Guerilla , Work , Telecom and communications , Video Games , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Advertising Agency: JWT, Sydney, Australia Art Director/Copywriter: Brendan Donnelly

Vodafone Stencils Pacman

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Released:	June 2007
Avertiser:	VODAFONE
Agency:	JWT Sydney
Country:	AUSTRALIA
Tags:	Guerilla , Work , Telecom and communications , Video Games , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Advertising Agency: JWT, Sydney, Australia Art Director/Copywriter: Brendan Donnelly

HP Photosmart: Escalator

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Released:	February 2007
Avertiser:	HEWLETT-PACKARD
Brand name:	HP Photosmart
Agency:	Publicis Graffiti
Country:	Argentina
Category:	Home electronics & audio-visual
Tags:	Paper on Escalator , Creative review , Remarkable ads on elevators , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Agency: Publicis Graffiti, Argentina

Folgers coffee: Manhole

	See full size 440x700 px
Released:	September 2006
Brand name:	FOLGERS
Tags:	Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Ads for insomnia. Selected creative works in coffee advertising
Hey, City That Never Sleeps. Wake up. Folgers Finally somebody utilized the famous manholes of New York. Stickers with a top shot of a coffee mug were placed on top of steaming manholes. Small holes on the sticker allowed the steam to exit the drainage system. Looks great on photography, I wonder what the effect is in real life. Maybe the smells and footprints on the sticker somewhat take away from the coffee experince. I'll give the idea 10/10 either way.

Herbal Essences: Monkeys

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Released:	September 2006
Avertiser:	CLAIROL
Brand name:	HERBAL ESSENCES SHAMPOO & CONDITIONER
Category:	Toiletries & pharmaceuticals
Tags:	Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Artist: Julian Beever

PAVEMENT

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Released:	July 2004
Avertiser:	LOOK
Brand name:	PRINTING SERVICE
Agency:	PUBLICIS MOJO
Country:	AUSTRALIA
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Creators Copywriter: Art Director: Account Supervisor: Laura Aldington/Rachel Nairn Advertiser Supervisor: Creative Director: Photographer: Michael Corridore Typographer: Illustrator: Advertising Agency: PUBLICIS MOJO Creative Team: Lachlan McPherson,Ruth Bellotti/Alex Derwin/Dean Webb Other:

SONY T1 AMBIENT

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Released:	May 2004
Avertiser:	SONY AUSTRALIA
Brand name:	CYBER-SHOT T1 CAMERA
Agency:	FNL COMMUNICATIONS
Country:	AUSTRALIA
Tags:	Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Creators Copywriter: Art Director: Account Supervisor: Iris Sampson Advertiser Supervisor: Megan Short Creative Director: Photographer: Paul Cottrell Typographer: Illustrator: Advertising Agency: FNL COMMUNICATIONS Creative Team: Mike Miller,Srinath Mogeri,Paul Cottrell Other:

SMOKING BOOTS

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Released:	January 2004
Avertiser:	GENESIS ENERGY
Brand name:	NATIONAL SCIENCES AND TECHNOLOGY EXPO
Agency:	LOWE
Country:	New Zealand
Tags:	Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor
Creators Copywriter: Art Director: Account Supervisor: Emma Simpson Advertiser Supervisor: Michelle Kingham Creative Director: Photographer: Typographer: Nick Clements Illustrator: Advertising Agency: LOWE Creative Team: Richard Loseby,Mike Wilson,Nick Clements Other:

DEFORESTATION

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Released:	January 2004
Avertiser:	LAND-ROVER
Agency:	OGILVY & MATHER MEXICO
Country:	Mexico
Tags:	Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Typographer: Illustrator: Advertising Agency: OGILVY & MATHER MEXICO Creative Team: Marco Colin/Miguel angel Ruiz,Miguel angel Ruiz,Ivan Carrasco Other:

PANTS

$Prints, Outdoor, Ads PANTS, STAIN REMOVER, TBWA\,$

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Released:	January 2004
Avertiser:	K2R
Brand name:	STAIN REMOVER
Agency:	TBWA\
Country:	France
Awards:	Cannes Lions 2004 Press Bronze
Tags:	Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Creators Copywriter: Art Director: Account Supervisor: Jean Baptiste Hespel Advertiser Supervisor: Creative Director: Photographer: Eve Roussou Typographer: Illustrator: Advertising Agency: TBWA\PARIS Creative Team: Erik Vervroegen,Matthew Branning/Chris Garbutt,Chriss Garbutt/Eve Roussou/Matthew Branning Other:

SHIRT

$Prints, Outdoor, Ads SHIRT, STAIN REMOVER, TBWA\,$

	See full size 449x600 px
Released:	January 2004
Avertiser:	K2R
Brand name:	STAIN REMOVER
Agency:	TBWA\
Country:	France
Awards:	Cannes Lions 2004 Press Bronze
Tags:	Creative outdoor , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Creators Copywriter: Art Director: Account Supervisor: Jean Baptiste Hespel Advertiser Supervisor: Creative Director: Photographer: Eve Roussou Typographer: Illustrator: Advertising Agency: TBWA\PARIS Creative Team: Erik Vervroegen,Matthew Branning/Chris Garbutt,Chriss Garbutt/Eve Roussou/Matthew Branning Other:

Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks