To demonstrate the experience of Ogawa's first-class massage in a unique way, life-sized stickers that were strategically placed at selected stairways around the city to promote the Ogawa experience. Whenever someone treads across the sticker, it creates an illusion that the printed figure on the sticker is enjoying an Ashiatsu "foot" massage.

Brand: Ogawa Massage Chairs
Agency: Grey Kuala Lumpur
Photographer: Studio DL
Executive Creative Director: David Sin
Art Director: Andrew Fong
Copywriter: Andrew Fong
Country: Malaysia

The rest of the forest is up to you.

Most people know that de-forestation is serious problem. However, the felling down have always seen through documentary, article, and other kinds of media indirectly. In other words, many people are aware of the seriousness, but cannot sympathize with it. The best way to get people's attention is showing a real story right before their eyes.

Advertised Brand: GREEN KOREA UNITED

Brand: Wagstaffe Autobody

Advertising Agency: Rethink, Vancouver, Canada

How awake k-fee Caffeine Drink makes you feel in a direct, straightforward way.

Art Director: Timm Hanebeck

As part of the water conservation campaign for Dublin City, this vinyl sticker was placed over an actual manhole. It appeared as if someone had sealed the drain with a giant sink plug. The tagline highlights the message: “Water is precious. Let’s conserve it.”

To get out visit nichtraucher.de
Germany's largest non-smoking community.

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Creative Directors: Henning Patzner, Anne Petri
Art Director / Copywriter: Kaspar Schneider
Photographers: Stephan Nau, Michael Zellmer

By tagging the city with various sexual positions, this simple guerrilla campaign for Oohtique.com – an online store that sells a range of sex toys, condoms and then some – encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.

Advertising Agency: JWT, Singapore
Creative Director: Ali Shabaz
Art Director: Mikkel Kroijer
Copywriter: Joseph Cheong
Photographer: Jonathan Tay
Additional credits: Lay Leng, Connie Tham