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This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
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| «« Most significant video games ads | Amnesty International noted ads | Catching mineral water ads »» |
Amnesty International: Cake
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Amnesty International: Cake
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Amnesty International: Cake
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Amnesty International: You Are Powerful
Stills from video click to enlarge
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Credits:
Agency: Mother, London
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Amnesty International: Toilet cell
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Amnesty International: Set her free
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Amnesty International: Crazy Leaders
Stills from video click to enlarge
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Credits:
Agency: Scholz & Friends
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Amnesty International: Feltip
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Amnesty International: Everybody
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Amnesty International: Fountain pen
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Amnesty International: Ballpen
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Amnesty International: Weapon
Stills from video click to enlarge
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Credits:
Advertising agency: Pristop
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Amnesty International: Bush
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Amnesty International: Woman in Chechnya
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Amnesty International: Kim Jong Il
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Amnesty International: Putin
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Amnesty International: Ahmadinejad
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Amnesty International: Ink
Stills from video click to enlarge
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Credits:
Agency: TBWA\France
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Amnesty International: Shot
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KEY
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Amnesty International: Family tree
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AMNESTY INTERNATIONAL: SWIMMING
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AMNESTY INTERNATIONAL: WEIGHTLIFTING
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AMNESTY INTERNATIONAL: ARCHERY
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Amnesty International: Cattle Market
Stills from video click to enlarge
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Credits:
Client: Amnesty International
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Amnesty International: Tiananmen Square Crackdown
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Amnesty International: Mugshot
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Amnesty International: Bush
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Amnesty International: Change the sentence
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Amnesty International: Mugshot
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Amnesty International: Mugshot
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Amnesty International: Darfur rape
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Amnesty International: Kim Jong Il
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Amnesty International: Hu Jintao
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Amnesty International: Putin
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Amnesty International: Portrait
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Amnesty International: Unsubscribe waterboarding
Stills from video click to enlarge
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Credits:
The new 90-second spot recreates the waterboarding of a prisoner, a technique which has been used by the USA against combat prisoners. Project: UNSUBSCRIBE 2008 Client: Sara MacNeice - Campaign Manager, Terrorism, Security & Human RightsBrief: Encourage people to unsubscribe from the CIA ‘enhanced interrogation technique' of waterboarding Creative Agency: Drugstore Writer: Marc Hawker Art director: Marc Hawker Producer: Jennifer Jackson Directors: Marc Hawker, Ishbel Whitaker Production Company: Dark Fibre Films Water Effects: Pennicott Payne Music: Adam Freeland Post Production: James Maclachlan at Prime Focus Website design: Sam Collett, Russell Schaller |
Amnesty International: Torchure
Stills from video click to enlarge
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Credits:
Using characters loosely based on the Beijing Olympic mascots, the Fuwa, Sweetworld TV animate a powerful message about human rights abuses.
Production Company: Sweetworld TV, London
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Amnesty International: Darfur rape
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Amnesty International: Darfur rape
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Amnesty International: Darfur rape
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Amnesty International: Beijing 2008
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Amnesty International: Portrait
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Amnesty International: Portrait
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Amnesty International: USA Flag
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Amnesty International: Iran Flag
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Amnesty International: Pakistan Flag
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Amnesty International: Angola Flag
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Amnesty International: Tongue
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Amnesty International: Spit
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Amnesty International: Saliva
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Amnesty International: Mouth
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Amnesty International: Dictator
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Tesa tape: Bush
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Tesa: Berlusconi
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Tesa tape: Chavez
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Amnesty International: Execution
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Amnesty International: Red Shoes
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Amnesty International: Human rights
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Amnesty International: Justice
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Amnesty International: Freedom
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Amnesty International: Voice to those who can’t be heard
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Amnesty International: Soccer
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Amnesty International: Hanging Kids
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Amnesty International: Bones
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Amnesty: Interrogation
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Amnesty International: Unsubscribe campaign
Stills from video click to enlarge
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Credits:
Client: Amnesty International Agency: Drugstore Production: Dark Fibre Films Copywriters: Russell Schaller, Ben Clapp, Marc Hawker Web designer: Sam Collett Art-director: Russell Schaller |
Amnesty International: Shooting
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Amnesty International: Wrestling
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Amnesty International: Boxing
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Amnesty International: Rings
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Amnesty International: Prisoner, 1
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Amnesty International: Prisoner, 2
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Amnesty International: Prisoner, 3
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Amnesty International: Manhole sticker
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Amnesty International Torture
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Amnesty International Torture Mock
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Amnesty International Torture Humiliation
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Amnesty International Punch
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Amnesty International Belt
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Amnesty International Backhand
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AMNESTY INTERNATIONAL: Bullet
Stills from video click to enlarge
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Credits:
Category: Public Awareness Messages
Title: BULLET Advertiser/Client: AMNESTY INTERNATIONAL Product/Service: HUMAN RIGHTS AWARENESS Advertising Agency: TBWA\PARIS Country: FRANCE Advertising Agency: TBWA\PARIS Country: FRANCE Executive Creative Director: Erik Vervroegen Creative Director: Erik Vervroegen Copywriter: Nicolas Moreau Art Director: Nicolas Moreau Account Supervisor: Guillaume Allilaire Production Company, City: FESTEN FILMS, Paris Country: FRANCE Director: Les Blin Producer: Christian Delhaye Synopsis:
A soldier is about to execute someone. As he shoots, flying petitions get in the way of the bullet, slowing it down until it falls to the ground in front of the doomed.
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Signature
AMNESTY INTERNATIONAL - GAZA-ZURICH
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Cannes Lions 2007 Outdoor Gold - CHINA-GENEVE
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Cannes Lions 2007 Outdoor Gold - GUANTANAMO-ZURICH
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Cannes Lions 2007 Outdoor Gold - SUDAN-BASEL
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Cannes Lions 2007 Outdoor Gold - CHINA-ZURICH
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Cannes Lions 2007 Outdoor Gold - IRAQ-ZURICH
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STONING
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| «« Most significant video games ads | Amnesty International noted ads | Catching mineral water ads »» |