This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Leo Burnett
Director: Dimitri Daniloff
Production Company: Marcassin

Credits:

Agency: Mother, London
Creatives: Stephen Butler, Kim Gehrig
Agency Producers: Angela Eleini, Juliet Pearson, Zoe Bell
Production Company: Academy Films
Director: Jonathan Glazer
Producer: Simon Cooper
DP: Dan Landin
Editorial: Paul Watts, The Quarry
Post-Production: Tom Debenham and Dominic Parker, One Of Us
Producer: Rachel Penfold
Sound Design/Music: Peter Raeburn, Soundtree

Credits:

Agency: Ogilvy Amsterdam

Creative director: Carl Lee Blond & Paul Smith

Copywriter: Carl Le Blond

Art Director: Willem van Rooij & Darre van Kijk

Director: Darre van Kijk, Carl Le Blond

Credits:

Agency: Lowe Thailand
Copywriter: Kittinan Sawasdee, Wesley Hsu, Panuard Tanashindawong
Art director: Supon Khaotong, Vance Lee Teng
Agency Producer: Anuch Mankongchuensakul
Planner: Abhijeet Dutta Ray
Director: Unnop Chanpaibool
Producers: Suree Ittisurasing, Prazin Siddhigu
Production company: Good Boy’z House Co., Ltd.
Post-production: Oriental Post Co., Ltd.
Sound Design: Cine Digital Sound Co., Ltd.
Editor: Manop Boonwipas (R Here Co., Ltd.)

Credits:

Agency: Ogilvy
City & Country: Lisbon
Agency Producer: Russell Benson
Creative Director: Edson Athayde & Paul Smith
Cretives: Sergio Costa
Art Director: Chris Lightburn-Jones
Director: Neil Harris
Production Co & City: Stink
Producer: Jessica Aan de Wiel
Director of Photography: Olivier Cariou
Post Production & City: Glassworks, London
Editor & Company: Steve Gandolfi @ Cut & Run
Music & Music Publisher: Craig Armstrong

Credits:

This video shows how one person gets another person infected and this spreads out so quickly taking lots and lots of lives.

It's animated as snowball effect where a "people-ball" just eats everything in its way!

Don't let AIDS gain more ground.

Everyone must have access to treatment.

Advertiser: Medicos sem fronteiras / Medecins sans frontiers