This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Saatchi & Saatchi, Los Angeles
ECD: Mike McKay
CD: Andrew Christou
Integrated Design CD: Ryan Jacobs
ACD Art Director: Sean Farrell
ACD Art Director: Tito Melega
ACD Copywriter: Simon Mainwaring
Senior Producer: Jennifer Pearse
Production Coordinator: David Weaver
Director of Integrated Production/Multimedia: Tanya LeSieur
Production Co.: The Sweet Shop, Los Angeles
Executive Producer: Stephen Dickstein
Executive Producer: Susan Rued Anderson
Director: Mr. Hide
Edit: Bikini Edit / Avi Oron
Telecine: Co3 / Dave Hussey
Special Effects: Perceptual Engineering /
Fin Design / Brickyard
Music: Artist: Petra Haden
Licensed Track: Let Your Love Flow
Sound Design: Human
Mix: Lime / Rohan Young

Credits:

a priAgency: Saatchi & Saatchi, Los Angeles
ECD: Mike McKay
CD: Andrew Christou
Integrated Design CD: Ryan Jacobs
ACD Art Director: Sean Farrell
ACD Art Director: Tito Melega
ACD Copywriter: Simon Mainwaring
Senior Producer: Jennifer Pearse
Production Coordinator: David Weaver
Director of Integrated Production/Multimedia: Tanya LeSieur
Production Co.: The Sweet Shop, Los Angeles
Executive Producer: Stephen Dickstein
Executive Producer: Susan Rued Anderson
Director: Mr. Hide
Edit: Bikini Edit / Avi Oron
Telecine: Co3 / Dave Hussey
Special Effects: Perceptual Engineering /
Fin Design / Brickyard
Music: Artist: Petra Haden
Licensed Track: Let Your Love Flow
Sound Design: Human
Mix: Lime / Rohan Young

Credits:

Agency: Heimat, Berlin
Creative Director: Guido Heffels
Creatives: Guido Heffels, Nico Ronacher, Tim Schneider, Till Eckel
Production Company: tempomedia / Stink, Berlin
Director: Marco Spier, Eben Mears (Psyop)
Executive Producers: Vera Portz (tempomedia), Nils Schwemer (Stink)‚ Boo Wong (PSYOP)
Producers: Gunnar Meyer (tempomedia), Susanne Ehlers (Stink)
Editor: Graham Brennan
Post-Production Producer: Jen Glabus
CGI: Florian Witzel
Music/ Sounddesign: Drazen Bosnjak @ Q-Department

Credits:

Brand: Himani (Fast relief for aches and pains)

Agency: Publicis Ambience, Mumbai

Credits:

Agency: Young and Rubicam, Toronto
Creative Director: Chirs McGroarty
Art Director: Bruce McKay
Copywriter: Joe Hash
Director of Broadcast Production: Diane Kirk
Production Company: Blink Pictures Inc, Toronto
Director: Jorn Threlfall
DP: Ian Foster
Producer: Benji Howell
Editor: David Baxter @ Panic & Bob
Post-Production: Crush
Sound: Vapor Music
Producer: Roger Harris
Orchestrator/Arranger: Gerry Mosby

Credits:

Agency Hakuhodo Incorporated, Tokyo
Production Company: Stink
Advertiser Toyota Motor Corporation
Brand Name Toyota Motor Corporation
Creative Director Hideyuki Tanno
Art Director Hideyuki Tanno, Masahiko Ishii, Tetsuya Tokimatsu
Copywriter Hideyuki Tanno
Director Ne-o
Director of Photography Mattias Montero
Producer Juliet Naylor
Lighting Director / Lighting Mattias Montero
Agency Producer Yasuyuki Kubota
Account Manager Hideki Nakamura, Kiyoshi Ito, Keiichi Ishida
Editor Tim Thornton-Allen
Special Effects / VFX Glassworks
Music Sound Tree
Recording Studio Sound Tree
Music Arranger Sound Tree