This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Joao Paz, Rene Bionor
Copywriters: Hellen Mundim, Dan Zecchinelli
Other additional credits:
Agency Producer: Elenize Almeida
Agency Account Executive: Brunna Lopes
Production Company: Zeppelin Filmes
Director: Carlos Manga Jr.
Director of Photography: Paulo Mendes da Rocha
Executive Producer: Pedro Bueno
Production Company Account Director: Breno Castro
Production Company Account Executive: Alonso Sperb
Editors: Alex Lacerda, Umberto Martins
Finalization: Camila Doimo e Fabiana Mc Mullan
Soundtrack and Sound Mix: Sax So Funny
Composer: Zezinho Mutarelli
Sound Technician: Cezar Brandao, Sergio Fouad
Post Production: Casablanca

Credits:

Advertising Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors: Cristian Rocha, Fernando Carrera
Art Directors: Santiago Chaumont, Álvaro Zunini, Cristian Rocha, Fernando Carrera
Copywriters: Cristian Rocha, Fernando Carrera, Álvaro Zunini, Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films

Credits:

DLKW London is to motivate condom use amongst sexually active 16-18 year olds, with this deliberately provocative and impactful execution focusing as a reminder to use condoms during the party season. Reports suggest young people are twice as likely to have unprotected sex whilst under the influence of alcohol as when they are sober.

Advertiser: COI
Agency: DLKW London
Art Director: Paul Hancock

Copywriter: Richard J Warren

Director: Steve Reeves
Production Company: Another Film Company

Editor: Paul Watts
Producer: Tim Marshall
Country: United Kingdom

Credits:

o frontAgency: VCCP, London
Creative Director: Mark Orbine
Creatives: Matt Gilbert & Dave Tokely
Agency Producer: Bradley Woodus

Production Company: Gorgeous Enterprises, London
Director: Vince Squibb
Producer: Spencer Dodd
DP: Alex Barber

Editor: Paul Watts @ The Quarry
Post production: The MIll

Credits:

Client: Home Office
Agency: VCCP, U.K.
Creative Director: Mark Orbine
Creative: Matt Gilbert,
Dave Tokely
Agency Producer: Bradley Woodus
Production Company: Gorgeous Enterprises
Director: Vince Squibb
Producer: Spencer Dodd
Director of Photography: Alex Barber
Editor: Paul Watts
Editorial Company: The Quarry
Post Production: The Mill

Credits:

Agency: Publicis, Paris

Credits:

Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM
Executive Creative Director: Johnnie Burn (wave)/Peter Raeburn (soundtree)
Creative Director: Paul Brazier
Copywriter: Ian Heartfield
Art Director: Matt Doman
Agency Producer: Yvonne Chalkley
Production Company: KLEINMAN PRODUCTIONS, London, UNITED KINGDOM
Director: Danny Kleinman
Producer: Jonnie Frankel
Music: Artist/Title: Peter Raeburn/Adam Bushell/Tom Kenyatta/Nick Foster
Other Credits: Music Company: Soundtree Music/Post Production: Framestore CFC
Date Of 1st Transmission: 03/10/2005
Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM

Synopsis
Three young men at a bar drink Guinness. Suddenly the action pauses and the film starts to play in reverse. The men walk backwards out of the bar. As they walk they seamlessly go back down the evolutionary chain through hundreds, thousands, millions of years.
Super: GUINNESS. Good things come to those who wait.