This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Brand: Barnardos
Agency: BBH
Director: Jeff Labbe
Production Company: Sonny London
DoP: Simon Richards
Executive Creative Director: Nick Gill
Creatives: Dominic Goldman, Nick Gill, Simon Veksner
Editor: Richard Orrick at Work
Agency Producer: Victoria Baldacchino
Country: United Kingdom

Credits:

Agency: BBH, London
Creatives: Dave Monk & Matt Waller
Agency Producer: Ruben Mercadel
Production Company: Sonny, London
Producer: Alice Grant
Director: Guy Manwaring
Director of Photography: Nanu Segal
Editor: Sam Sneade at Speade

Credits:

Category: Clothing, Footwear & Accessories
Title: DANGEROUS LIAISONS
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Advertising Agency, City: BBH, London
Production Company, City: RATTLING STICK, London

Editor: Richard Orrick
Director: Ringan Ledwidge
Copywriter: Dean Wei
Art Director: Steve Wakelam
Executive Creative Director: John O'Keeffe
Creative Director: Caroline Pay
Producer: Sally Humphries
Agency Producer: Davud Karbassioun
Special Effects: Phillip Crowe
Lighting Cameraperson: Alwin Kuchler
Music Composer: Little Annie
Sound Designer: Aaron Reynolds
Account Handler: Dominic Stinton
Brand Manager: Andrea Moore

Credits:

Agency: BBH/London
Copywriter: Matt Waller
Art Director: Dave Monk
Production Company: Partizan
Director: Traktor

Credits:

Ageny: BBH, London
Creative Director - Russell Ramsey
Art Director: Adrian Rossi
Copy Writer: Alex Grieve
Agency Producer: Oli Chapman
Production Company: Blink
Director: Lynn Fox
Producer: Nick Glendinning Animators: Lynn Fox, James Sindle, Mikko Martikainen Post Production: The Mill Flame: Giles Cheetham @ The Mill

Credits:

Agency: BBH London
Creative Director: Nick Gill
Art Director: Verity Fenner
Copywriter: Claudia Southgate
Agency Producer: Olly Chapman
Director: Ben Dawkins
Production company: Stink
Agency Planner: Bambos Neophytou
Producer: Sophie Kluman
Post Production House: MPC

Credits:

agency: Bartle Bogle Hegarty (BBH), London
Creative director: John Hegarty
Producer: Phillipa Crane
Copywriter: Nick Worthington
Account executives: Gwyn Jones, Katie Lord
Producer: Julie Fong
Executive producers: Toby Courlander, Pete Chambers, Georges Bermann
Cinematographer: Tim Maurice-Jones
Art director: John Gorse
Director: Michel Gondry
Production designer: Robbie Freed
Costume designer: Jean-Marc Mirete
Make-up: Gina Monaci
Casting directors: Gabrielle Sherry (LA), Pat Golden (NYC)
Production managers: Tia Dobi, Ellen Warren
Assistant director: Jerry Simer
Editor: Russell Icke at The Whitehouse, London
Music: “Novelty Waves” by Biosphere, Denmark
Starring:
Tupelo Jereme - Heroine
Rodney Eastman - Hero
Robert Van Leer - Chemist
Kate Flanagan-Hall - Mother
Reneé Olstead - Young Girl
Miranda Smithe - Teenager
Production company: Partizan Midi Minuit
Released 1994

Credits:

Agency: BBH, London
Creative: Steve and Justin
Producer: Kristin Armstrong
Producetion: MJZ
Director: Dante Ariola
Producer: Debbie Turner
Post production: The Mill
Producer: Helen Hughes

Credits:

Agency: BBH
Producer: Alice Peppiatt
Asst Producer: Chantal Darbyshire
Art Director: Justin Moore
Copy Writer: Steve Robertson
Creative Director: John Hegarty
Client: Diageo
Contact: Peter Dee, Ben Anderson
Exec Producer: John Woolley
Directors: Bobby Proctor, Pat Gavin
Production Manager: Fred de Bradeny
Production Co-Ord: Stephanie Shaw
Music Recording: A-Bomb, London

LIVE ACTION UNIT
1st AD: Fred de Bradeny
3rd AD: Annabel Maidment
Runner: James Fisher
Location Manager: Steve Mortimore, Lynette Kyme
Casting Director: Anna Kennedy
Director of Photography: Peter James
Camera Asst: Sam Morris
Focus Puller: Graeme Campbell
Gaffer: Richard Holborow
Electrician: Trevor Hale
Fox's Flying Director: Adam Searle
Fox's Flying Operator: Peter Harpin
Set Construction: Cliff Thorne
Art Direction: Paul Galloway
Hair / Makeup: Louise Allen
Wardrobe: Judith Clarke
Artist (Hero): Cristian Solimeno
Extra (Victim): Paul Wiggins
Casting C/O: CAM & PHOENIX Agencies
Catering: Aardman Animations, Stuart Markovic

CGI UNIT

BLOCKTHROUGH
Supervising Animator: Sergio Delfino

DELACROIX
Supervising Animator: Shaun Magher
Animator: Pascale Bories, Mark Williams, Henry Lutman
Modeller/ Texturing: Mikey Ford, Henry Lutman, Tom Lord, Jay Clarke, Bram Ttwheam
Technical Director: Tom Downes, Philip Child

SEURAT
Supervising Animator: Mark Williams
Animator: Pascale Bories, Adam Cootes
Modeler: Steve Roberts, Tom Lord
Rigger: Steve Roberts
Lighter/ Texturing: Darren Dubicki
Technical Director: Tom Downes

MIRO
Supervising Animator: Adam Cootes
Modeler: Adam Cootes, Philip Child, Steve Roberts
Rigger: Adam Cootes
Lighter/ Texturing: Andrew Lavery
Technical Director: Philip Child, Tom Downes

MAGRITTE
Supervising Animator: Bram Ttwheam
Modeler: Bram Ttwheam
Rigger: Bram Ttwheam
Lighter: Bram Ttwheam
Technical Director: Tom Downes

HOKUSAI
Director: Pat Gavin
After Effects Animator Tom Gavin
In-House Editor: Dan Williamson
Labs: Deluxe / Soho Images
Facility House: The Mill

MAKING OF DOCUMENTARY
Film Maker: Ben Dowden

Credits:

Agency: Bartle Bogle Hegarty, London

Director: Michel Gondry

Production: Partizan Midi Minuit
VFX: BUF