This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Burger King has capitalised on the release of Batman film the Dark Knight with a TV and cinema campaign featuring people who display their "dark side" after eating a special Whopper burger.

Credits:

Product: Verizon Wireless
Agency: McCann Erickson NY
Executive Creative Director: Steve Ohler
Group Creative Director: Mike Joiner
Senior Art Director: Yana Goodstein
Exec Agency Producer: Michele Ferone
Agency Producer: Jessica Coccaro
Executive Producer: Craig Rodgers
Executive Producer: Rossi Cannon
Director: Stephen Gaghan
Production Company: FORM
Country: United States of America
Producer: Leah Fleischmann
Head of Production: Adam Bloom
DoP: Matty Libatique
Post Facility: Peep Show
Exec Post Producer: Amy Saunders
Post Producer: Melissa Nusbaum
Editor: Gary Knight

Credits:

Product: Verizon Wireless
Agency: McCann Erickson NY
Executive Creative Director: Steve Ohler
Group Creative Director: Mike Joiner
Senior Art Director: Yana Goodstein
Exec Agency Producer: Michele Ferone
Agency Producer: Jessica Coccaro
Executive Producer: Craig Rodgers
Executive Producer: Rossi Cannon
Director: Stephen Gaghan
Production Company: FORM
Country: United States of America
Producer: Leah Fleischmann
Head of Production: Adam Bloom
DoP: Matty Libatique
Post Facility: Peep Show
Exec Post Producer: Amy Saunders
Post Producer: Melissa Nusbaum
Editor: Gary Knight

Credits:

Brand: Domino's Pizza
Agency: Crispin Porter + Bogusky Miami / Boulder
Executive Creative Director: Andrew Keller, Rob Reilly
Creative Director: Evan Fry
Assoc Creative Director: Steve Babcock
Art Director: Pat Horn, Kat Street, DJ Pierce
Copywriter: David Thomas, Justin Ebert
Exec Agency Producer: Matt Bonin
Agency Producer: Paul Gunnarson
Director: Sam Bayer
Production Company: HSI Productions
Other Credits: Executive Producer: Rebecca Skinner
HEAD OF PRODUCTION Doron Kauper
LINE PRODUCER: Tim Lynch
DIRECTOR OF PHOTOGRAPHY: Sam Bayer
POST PRODUCTION:
EDITORIAL COMPANY: Bug Editorial
EDITOR: Andre Betz
EXECUTIVE PRODUCER: Jane Weintraub
PRODUCER: Joy Copeland
ASSISTANT EDITOR: Jaclyn Genega
PRODUCTION SERVICE COMPANY:
MUSIC: Compliation of: Myotis, Antrozous, & Molossus by Hans Zimmer/James Newton Howard
EXECUTIVE INTEGRATED MUSIC PRODUCER:
TRT: :60
ADDITIONAL CREDITS
TELECINE ARTIST: Billy Gabor - Co3, NY
INFERNO ARTIST: Tom McCullough - Riot, NY
SOUND DESIGN: Bill Chesley - Amber Music, NY
SOUND ENGINEER: Peter Holcomb - Sound Lounge, NY