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Home / Focus / Behind the scene (making of commercials)

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Behind the scene (making of commercials)

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The Making Of "It's Mine" Coca Cola

Stills from video click to enlarge

Released:	March 2008
Avertiser:	COCA-COLA
Agency:	The Mill
Country:	USA
Category:	Non-alcoholic drinks
Awards:	Super Bowl 2008
Tags:	tv-spot , Creativity , Work , Behind The Scene , Creative review , Behind the scene (making of commercials)

View online or Download (original resolution) (24.5 MB in .mov)

Coca-Cola: It's Mine

Stills from video click to enlarge

Released:	February 2008
Avertiser:	COCA-COLA
Agency:	Wieden + Kennedy Portland
Country:	USA
Category:	Non-alcoholic drinks
Awards:	Super Bowl 2008 ADC Awards 2008 TV Distinctive Merit One Show 2008 Awards TV Bronze Cannes Lions 2008 Film Silver
Tags:	Creative review , Ads from Super Bowl 2008 , Behind The Scene , Award show winner , Cannes 2008 , Human Mass In Advertising

View online or Download (original resolution) (8.1 MB in .mov)

Credits:

Synopsis

Macy's Thanksgiving Day Parade balloons vie for a Coke bottle balloon during an aerial tussle in the skies of NYC.

Stewie and Underdog take flight.

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Director: Hal Curtis,
Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Director: Nicolai Fuglsig
Director of Photography: Ellen Kuras
Producer: Emma Wilcockson
Executive Producer: Eric Stern
Production Designer: Robb Buono
Balloon Consultant: Starbound Entertainment
Editorial Company: Whitehouse
Editor: Russell Icke
Post Producer: Justin Kumpata
VFX: The Mill
VFX Supervisor: Angus Kneale,
Andrew Proctor
Lead Flame Artist: Angus Kneale,
Dan Williams
Flame Artist: Randy McEntee,
Pheng Sisopha
CG Supervisor / Senior CG Artist: Ben Smith
VFX Producer: Bethan Thomas
CG Producer: Asher Edwards
Telecine: Fergus McCall
Music/Sound Design: Stimmung
Arranger: Robert Miller
Song: Rossini Overture
Music Executive Producer: Kelly Fuller
Sound Design: Gus Koven
Mix: Color
Mixer: Kevin Halpin

Carbon Footprint: Behind the scene

Stills from video click to enlarge

Released:	December 2007
Avertiser:	DISCOVERY CHANNEL
Country:	United Kingdom
Category:	Public awareness messages
Tags:	tv-spot , Social Advertising , Work , Behind The Scene , Creative review , Behind the scene (making of commercials)

View online or Download (original resolution) (9.9 MB in .mov)

Credits:

See the original TVC here

Client: Discovery Channel EMEA
Title: Footprint
Agency: Discovery Channel EMEA
Creative Director: James Gilbey
Producer: Bruce Meier
Production Company: Jellyfish Pictures, London
Written, Directed, Edited: Matt Lambert
Visual Effects: Jellyfish Pictures
VFX Producer: Stefano Salvini
Technical Director/Lead 3D: Matt Chandler
Lead 2D: Fabio Zavetti
Score & Sound Design: Ben 'HECQ' Boysen

Discovery Channel: Footprint

Stills from video click to enlarge

Released:	December 2007
Avertiser:	DISCOVERY CHANNEL
Brand name:	RECYCLING
Country:	United Kingdom
Category:	Public awareness messages
Tags:	tv-spot , Social Advertising , Work , Behind The Scene , Creative review , Behind the scene (making of commercials)

View online or Download (original resolution) (7.3 MB in .mov)

Credits:

Playstation 3: Entertainment Like You've Never Seen Before

$TV-Spots Playstation 3 TBWA\$

Stills from video click to enlarge

Released:	November 2007
Avertiser:	SONY PLAYSTATION
Brand name:	Playstation 3
Agency:	TBWA\
Country:	United Kingdom
Category:	Entertainment & leisure
Tags:	tv-spot , Creativity , Work , Behind The Scene , Creative review , Behind the scene (making of commercials) , Noam Murro

View online or Download (original resolution) (7.0 MB in .mov)

Credits:

Client: Sony Playstation
Agency: TBWA/Chiat/Day, London
Creative Director: Al Young
CW/AD: Julia Taylor
Agency Producer: Emma Rookledge
Production Company: Biscuit Filmworks/Independent
Director: Noam Murro
Editorial Company: Final Cut
Editor: Rick Russell
VFX/3D Animation: The Mill
Online: Kerb

Plastation 3: The Making Of

$TV-Spots Playstation 3 TBWA\$

Stills from video click to enlarge

Released:	November 2007
Avertiser:	SONY PLAYSTATION
Brand name:	Playstation 3
Agency:	TBWA\
Country:	United Kingdom
Category:	Entertainment & leisure
Tags:	tv-spot , Creativity , Work , Behind The Scene , Creative review , Behind the scene (making of commercials)

View online or Download (original resolution) (23.7 MB in .mov)

Credits:

Toyota: The Making Of Harmony

Stills from video click to enlarge

Released:	November 2007
Avertiser:	TOYOTA
Agency:	Dentsu America
Country:	USA
Category:	Cars
Tags:	tv-spot , Creativity , Work , Prints , Behind The Scene , Creative review , Behind the scene (making of commercials)

View online or Download (original resolution) (17.6 MB in .mov)

Credits:

Toyota: Harmony

Stills from video click to enlarge

Released:	November 2007
Avertiser:	TOYOTA
Agency:	Dentsu America
Country:	USA
Category:	Cars
Tags:	tv-spot , Creativity , Work , Prints , Behind The Scene , Good! , Наблюдения AdMe.ru , Creative review , Behind the scene (making of commercials) , Hybrid cars , Best hybrid (low emission, fuel-efficient) cars advertisements

View online or Download (original resolution) (14.1 MB in .mov)

Credits:

Client: Toyota
Agency: Dentsu America
ECD/Copywriter: Mike Wilson
ACD/Copywriter: Arun Nemali
Associate Creative Director: Aaron Frisch
Copywriter: Brent Bouchez
Art Director: Aaron Frisch, David Page
Agency Producer: Oscar Thomas
Production Company: Tool of North America
Director: Erich Joiner, Bob Richardson
Director of Photography: Bob Richardson
Executive Producer: Brian Latt, Jennifer Siegel
Producer: Joby Ochsner
Production Designer: Samantha Gore
VFX Company: The Basement
VFX Producer/Post Supervisor: Ron Ames
Lead Digital Artist: Adam Gerstel
Editorial Company: Chrome
Editor: Hal Honigsberg
Finishing House: Riot, Los Angeles, Nice Shoes, New York
Audio: Eleven Sound, Los Angeles,
Color Audio Post Production, NY
Sound Design: Ear to Ear
Music Company: Beta Petrol, Driver Media
Graphics Company: Laundry Design

John Lewis: Shadows

Stills from video click to enlarge

Released:	November 2007
Avertiser:	JOHN LEWIS PARTNERSHIP
Brand name:	JOHN LEWIS
Agency:	LOWE LONDON
Country:	United Kingdom
Category:	Retail stores & rental companies
Awards:	BTAA 2008 BTAA 2008 Bronze BTAA 2008 Diploma Awards
Tags:	Creativity , tv-spot , Prints , Work , Behind The Scene , Good! , Best of the month , Creative review , Behind the scene (making of commercials) , Award show winner

View online or Download (original resolution) (7.9 MB in .mpg)

Credits:

Product: John Lewis
Agency: Lowe London
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Agency Producer: Hannah Boase
Director: Michael Gracey
Production: Partizan Midi Minuit

Sony Walkman: The Making Of Music Pieces

Stills from video click to enlarge

Released:	October 2007
Avertiser:	SONY
Brand name:	SONY WALKMAN
Agency:	FALLON LONDON
Country:	United Kingdom
Category:	Home electronics & audio-visual
Tags:	tv-spot , internet promo , Work , Creativity , Behind The Scene , Creative review , Behind the scene (making of commercials)

View online or Download (original resolution) (24.1 MB in .mov)

Sony Walkman: Music Pieces

Stills from video click to enlarge

Released:	October 2007
Avertiser:	SONY
Brand name:	SONY WALKMAN
Agency:	FALLON LONDON
Country:	United Kingdom
Category:	Home electronics & audio-visual
Awards:	Young Guns 2007 Winners Young Guns 2007 TV Cinema Bronze BTAA 2008 BTAA 2008 Gold BTAA 2008 Silver D&AD 2008 TV & Cinema Use of Music Yellow Pencil Clio 2008 TV Gold Clio 2008 TV Silver Clio 2008 TV Bronze Cannes Lions 2008 Film Silver
Tags:	Cannes 2008

View online or Download (original resolution) (5.0 MB in .mov)

Credits:

Advertiser: SONY
Product/Service: WALKMAN
Entrant Company: FALLON LONDON
Country: UNITED KINGDOM
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Creative Director: Juan Cabral
Copywriter: Samuel Akesson/Tomas Mankovsky
Art Director: Samuel Akesson/Tomas Mankovsky
Agency Producer: Jo Charlesworth
Account Supervisor: Nathalie Clarke
Advertiser's Supervisor: Hugo Feiler
Production Company, City: ACADEMY, London
Country: UNITED KINGDOM
Producer: Sally Campbell/Lucy Gossage
Director: Nick Gordon
D.O.P/Lighting Cameraman: Antonio Paladino
Editor: Suzy Davies
Music - Artist/Title: Written & composed by Peter Raeburn & Nick Foster for Soundtree Music & Jason Pi
Sound Design/Arrangement: Jack Sedgwick @ Wave
Post Production: Final Cut

Synopsis

A music piece performed by 128 musicians, all playing only one note each.

WWF: Money

Stills from video click to enlarge

Released:	October 2007
Brand name:	WWF
Agency:	DM9DDB
Country:	Brazil
Category:	Public awareness messages
Awards:	IAA Responsibility Award 2008 Silver IAA Responsibility Awards ACTDOVE 2008 FIAP 2008 Television Bronze
Tags:	tv-spot , Creativity , Social Advertising , Creative review , Chain reaction in world's creativity , Behind the scene (making of commercials) , Award show winner , Behind The Scene , Work , Good! , Best of the month

View online or Download (original resolution) (4.2 MB in .mov)

Credits:

Title: "Money"
Agency: DDB Brasil
City: São Paulo
Advertiser: World Wildlife Fund
Brand Name: WWF - Brasil
Date of First Publication: 9/2007
Country: Brazil
Tagline: It all comes around. Protect your planet.
Creative Director: Sergio Valente
Art Director: Julio Andery
Copywriter: Rodolfo Sampaio, Aricio Fortes
Account Director: Alcir Gomes Leite, Suzana Poli, Ana Paula Grassmann Andery
Agency Producer: Jaqueline Couto, Vanuza Passos, Gilberto Pires (Gibinha)

The Making Of "WWF Money"

Stills from video click to enlarge


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