This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Project: Snickers “TAG”
Director: Alex & Steffen
Cinematographer: Maher Maleh
Agency: BBDO Moscow, Russia
Agency Producer: Anna Yakanina
Creatives: Andrey Ivanov, Nick Megvelidze
Client: Masterfood Russia
Production Company: Spy Films, Toronto
Executive Producer: Carlo Trulli
Producer: Peter Oad
Postproduction: Unexpected Postproduction
VFX Supervisors: Alex & Steffen
VFX Artists: Alexander Kiesl, Gereon Zwosta, Jörg Häberle, Sebastian Badea, Claudius Urban, Emil Stefanov
Compositing: Steffen Hacker, Claus Rudolph, Alexander Boerger
Character Design: Sebastian Badea, Felix Mertikat
Music & Sounddesign: Supreme Music

Credits:

Post-Production: Unexpected, Germany

Credits:

Creative dicertor: Andrey Zaytsev (Андрей Зайцев)
Art-director: Andrey Ivanov (Андрей Иванов)
Copywriter: Nikolai Megvelidze (Николай Мегвелидзе)
Senior Group Head: Natalia Cyganova (Наталья Цыганова)
Manager: Olesya Shepeleva (Олеся Шепелева)

Producer: Anna Yakanina (Анна Яканина)

Credits:

Stewie and Underdog take flight.

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Director: Hal Curtis,
Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Director: Nicolai Fuglsig
Director of Photography: Ellen Kuras
Producer: Emma Wilcockson
Executive Producer: Eric Stern
Production Designer: Robb Buono
Balloon Consultant: Starbound Entertainment
Editorial Company: Whitehouse
Editor: Russell Icke
Post Producer: Justin Kumpata
VFX: The Mill
VFX Supervisor: Angus Kneale,
Andrew Proctor
Lead Flame Artist: Angus Kneale,
Dan Williams
Flame Artist: Randy McEntee,
Pheng Sisopha
CG Supervisor / Senior CG Artist: Ben Smith
VFX Producer: Bethan Thomas
CG Producer: Asher Edwards
Telecine: Fergus McCall
Music/Sound Design: Stimmung
Arranger: Robert Miller
Song: Rossini Overture
Music Executive Producer: Kelly Fuller
Sound Design: Gus Koven
Mix: Color
Mixer: Kevin Halpin

Credits:

See the original TVC here

Credits:

Client: Discovery Channel EMEA
Title: Footprint
Agency: Discovery Channel EMEA
Creative Director: James Gilbey
Producer: Bruce Meier
Production Company: Jellyfish Pictures, London
Written, Directed, Edited: Matt Lambert
Visual Effects: Jellyfish Pictures
VFX Producer: Stefano Salvini
Technical Director/Lead 3D: Matt Chandler
Lead 2D: Fabio Zavetti
Score & Sound Design: Ben 'HECQ' Boysen

Credits:

Client: Sony Playstation
Agency: TBWA/Chiat/Day, London
Creative Director: Al Young
CW/AD: Julia Taylor
Agency Producer: Emma Rookledge
Production Company: Biscuit Filmworks/Independent
Director: Noam Murro
Editorial Company: Final Cut
Editor: Rick Russell
VFX/3D Animation: The Mill
Online: Kerb

Credits:

Client: Sony Playstation
Agency: TBWA/Chiat/Day, London
Creative Director: Al Young
CW/AD: Julia Taylor
Agency Producer: Emma Rookledge
Production Company: Biscuit Filmworks/Independent
Director: Noam Murro
Editorial Company: Final Cut
Editor: Rick Russell
VFX/3D Animation: The Mill
Online: Kerb

Credits:

Client: Toyota
Agency: Dentsu America
ECD/Copywriter: Mike Wilson
ACD/Copywriter: Arun Nemali
Associate Creative Director: Aaron Frisch
Copywriter: Brent Bouchez
Art Director: Aaron Frisch, David Page
Agency Producer: Oscar Thomas
Production Company: Tool of North America
Director: Erich Joiner, Bob Richardson
Director of Photography: Bob Richardson
Executive Producer: Brian Latt, Jennifer Siegel
Producer: Joby Ochsner
Production Designer: Samantha Gore
VFX Company: The Basement

Credits:

Client: Toyota
Agency: Dentsu America
ECD/Copywriter: Mike Wilson
ACD/Copywriter: Arun Nemali
Associate Creative Director: Aaron Frisch
Copywriter: Brent Bouchez
Art Director: Aaron Frisch, David Page
Agency Producer: Oscar Thomas
Production Company: Tool of North America
Director: Erich Joiner, Bob Richardson
Director of Photography: Bob Richardson
Executive Producer: Brian Latt, Jennifer Siegel
Producer: Joby Ochsner
Production Designer: Samantha Gore
VFX Company: The Basement
VFX Producer/Post Supervisor: Ron Ames
Lead Digital Artist: Adam Gerstel
Editorial Company: Chrome
Editor: Hal Honigsberg
Finishing House: Riot, Los Angeles, Nice Shoes, New York
Audio: Eleven Sound, Los Angeles,
Color Audio Post Production, NY
Sound Design: Ear to Ear
Music Company: Beta Petrol, Driver Media
Graphics Company: Laundry Design

Credits:

Product: John Lewis
Agency: Lowe London
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Agency Producer: Hannah Boase
Director: Michael Gracey
Production: Partizan Midi Minuit

Credits:

Credits:

Title: "Money"
Agency: DDB Brasil
City: São Paulo
Advertiser: World Wildlife Fund
Brand Name: WWF - Brasil
Date of First Publication: 9/2007
Country: Brazil
Tagline: It all comes around. Protect your planet.
Creative Director: Sergio Valente
Art Director: Julio Andery
Copywriter: Rodolfo Sampaio, Aricio Fortes
Account Director: Alcir Gomes Leite, Suzana Poli, Ana Paula Grassmann Andery
Agency Producer: Jaqueline Couto, Vanuza Passos, Gilberto Pires (Gibinha)

Credits:

Credits:

Credits:

Agency: Scher Lafarge

Production: Cosa

Director: Nobrain

DoP: Arnaud Potier

Post Production: Mac Guff Ligne

Post Producer: Gery

FX Supervizer: Romain Arnoux

Editor: Niko Nobrain

Music & Sound Design: Kouz Production

Production of this film: Sabotage

Credits:

Agency: Scher Lafarge

Production: Cosa

Director: Nobrain

DoP: Arnaud Potier

Post Production: Mac Guff Ligne

Post Producer: Gery

FX Supervizer: Romain Arnoux

Editor: Niko Nobrain

Music & Sound Design: Kouz Production

Credits:

Client: Motorola

BRAND: RAZR2

Credits:

Client: Motorola

BRAND: RAZR2

Credits:

Client: XBOX 360
Agency: McCann, San Francisco, T.A.G.
Executive Creative Director: Rob Bagot, John McNeil
Group Creative Director: Scott Duchon, Geoff Edwards
Creative Director: John Patroulis
Art Director: Ben Wolan
Copywriter: Rick Herrera
Agency Producer: Hannah Murray
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander, Lisa Rich, Marcia Deliberto
Line Producer: Laurie Boccaccio
Director of Photography: Chris Soos
Miniature Landscape: New Deal Studios
Miniature Figurines: Stan Winston Studios
Editorial Company: Rock Paper Scissors
Editor: Matt Murphy
Assistant Editor: Neil Meiklejohn
Executive Producer (Editorial): Cristina DeSimone
Producer (Editorial): Tricia Sanzaro
VFX: Method Studios
VFX Director: Cedric Nicholas
VFX Executive Producer: Neysa Horsburgh
VFX Production Manager: Sue Troyan
VFX Producer: Luisa Murray, Lisa Houck
Mix: LIME Studios
Mixer: Loren Silber
Group Strategy Director (McCann): Mike Harris

Credits:

Client: Microsoft

Mixer: Loren Silber

Credits:

Client: Miller Lite
Agency: Crispin Porter + Bogusky
Chief Creative Officer: Alex Bogusky
VP, Creative Director: Tim Roper, Paul Keister
Associate Creative Director: Mike Howard
Associate Art Director: Kevin Koller
Copywriter: Mike Howard
Agency Executive Producer: Matt Bonin
Production Company: Believe Media
Director: Zack Snyder
Producer: Kendall Henry
Executive Producer: Gerard Cantor
Editorial Company: Rock Paper Scissors
Editor: Noah Herzog
VFX Company: Method Studios
Executive Producer (VFX): Neysa Horsburgh
Lead 2D Artist: Alex Frisch
Lead 3D Artist: James LeBloch
3D Creative Supervisor: Laurent Ledru
CG Technical Supervisor: Gil Baron
VFX Shoot Supervisor: Kathy Siegal
Producer (VFX): Lisa Houck

Credits:

Client: Miller Lite
Title: Break From the Crowd
Agency: Crispin Porter & Bogusky
CCO: Alex Bogusky
VP, Creative Director: Tim Roper
VP, Creative Director: Paul Keister
Associate Creative Director: Mike Howard
Associate Art Director: Kevin Koller
Copywriter: Mike Howard
Agency Executive Producer: Matt Bonin
Production Company: Believe Media
Director: Zack Snyder
Producer: Kendall Henry
Executive Producer: Gerard Cantor
Editorial: Rock Paper Scissor
Editor: Noah Herzog
Telecine: Co3
Visual Effects: Method Studios
Lead 2D Artist: Alex Frisch
Lead 3D Artist: James LeBloch
CG Technical Supervisor: Gil Baron
3D Creative Supervisor: Laurent Ledru
2D Artists: Alex Kolasinski, Cedric Nicolas, Jake Montgomery, Katrina Salicrup, Kyle Obley, Sarah Eim
3D Artists: Sean Durnan, ChiWei Hsu, Joon Lee, Chris Smallfield, Matt Wheeler, Ryan
Apuy, Felix Urquiza, Emilio Villaraba, Christina Lee, Phil Hartman and Didier Levy.
VFX Shoot Supervisor: Kathy Siegal
Software Developer: Hai Nguyen
VFX Producer: Lisa Houck
Assistant Producer: Sabrina Elizondo
VFX Executive Producer: Neysa Horsburgh
Motion Capture: House of Moves
Pre-Viz: Halon Entertainment

Credits:

Client: Xbox
Title: Clay
Agency: McCann, San Francisco
ECD(s): John McNeil, Rob Bagot
CD(s): Scott Duchon, Geoff Edwards
Copywriter: Mark Krajan
Art Director: Tim Stier
Agency Producer: Annie Uzdavinis
Prod Company: MOO Studios/LA
Director: Shaun Sewter
Lead Compositor: Jared Sandrew
EP: David Lyons
Producer: Rebecca Donaghe
Music: Elias Arts/LA
Composer: Dave Wittman
Producer: Kala Sherman
Audio Post: Lime/LA
Engineer: Rohan Young

Credits:

Client: Xbox
Title: Clay
Agency: McCann, San Francisco
ECD(s): John McNeil, Rob Bagot
CD(s): Scott Duchon, Geoff Edwards
Copywriter: Mark Krajan
Art Director: Tim Stier
Agency Producer: Annie Uzdavinis
Prod Company: MOO Studios/LA
Director: Shaun Sewter
Lead Compositor: Jared Sandrew
EP: David Lyons
Producer: Rebecca Donaghe
Music: Elias Arts/LA
Composer: Dave Wittman
Producer: Kala Sherman
Audio Post: Lime/LA
Engineer: Rohan Young

Credits:

Agency: DDB Barselona
Production company: Agosto
Director: Nacho Gayán
Postproduction: Metropolitana

Credits:

Agency: Ogilvy Advertising London

Director: Philippe André

Мusic: Michael Andrews