This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Lowe New York
Advertiser:Johnson & Johnson Corporation
Brand: Johnson & Johnson
Product: baby.com/thanksmom
Business: Baby Hygiene
Campaign: Olympics 2008
Tagline: Thanks Mom

Credits:

Brand: YELLOW PAGES
Agency: GSD&M Idea City/Austin
Editor: Jon Hopp
Executive Creative Director: Mark Taylor
Creative Director: Steve Miller, Brent Ladd
Art Director: Bryan Pudder
Copywriter: Mark Ray
Agency Producer: Karen Jacobs
Director: Rocky Morton
Production Company: Morton Jankel Zander
Country: United States of America

Credits:

You may have seen this spot over the weekend when Michael Phelps broke all records to win 8 gold medals in one Olympic Games. It aired on NBC immediately following his victory. This is the third Phelps spot from Visa as part of their Olympic ‘Go World’ campaign from TBWA\Chiat\Day.

TBWA/Chiat/Day personnel:

Worldwide Creative Director: Lee Clow
President: Carisa Bianchi
Executive Creative Director: Rob Schwartz
Creative Director: Patrick O’Neill
Art Director: Becca Morton
Copywriter: Gage Clegg
Agency Producer: Richard O’Neill
Agency Producer: Rob Saxon
Account Director: Carolyn Contois
Account Supervisor: Nicole Bray
Account Executive: Abby Tarver
Group Planning Director: Julie Smith
Director of Business Affairs: Linda Daubson
Sr. Business Affairs Manager: Abilino Guillermo
Sr. Traffic Manager: Jerry Neill

Outside Vendors

Editorial Company: Superfad/Venice Beach Editorial

Superfad:
Executive Producer: Kevin Batten
Head of Production: Angela De Oliveira
Producer: Camille Labouchere
Superfad Editor: Charles Jensen

VBE
Executive Producer: Hunter Conner
VBE editor: Ethan Wells

Online:

Dtrain
Post: DtrainFX
Lead Flame Artist: Brian Buongiorno
Creative Director: Dan Connelly
VFX Artist: Casey Price
Producer: Shannon Preece

Mix:

Play Studios
Executive Producer: Sara Hartman
Mixer: John Bolen

Credits:

Agency: Lowe New York
Advertiser:Johnson & Johnson Corporation
Brand: Johnson & Johnson
Product: baby.com/thanksmom
Business: Baby Hygiene
Campaign: Olympics 2008
Tagline: Thanks Mom

Credits:

Agency: Lowe New York
Advertiser:Johnson & Johnson Corporation
Brand: Johnson & Johnson
Product: baby.com/thanksmom
Business: Baby Hygiene
Campaign: Olympics 2008
Tagline: Thanks Mom

Credits:

Agency: DMG (Dynamic Marketing Group), Beijing
Advertiser: China Minsheng Banking Corporation
Brand: China Minsheng Bank
Business Sector: Banking & Financial Services, Investments, Stock Brokers
Creative Director Xu Wei Bing
Associate Creative Director Weber Zhang
Art Director Ni Yuan Yuan, Erin Jiang
Group Creative Director Dannys Yin, Thomas Li
Chief Creative Officer Dan Mintz
Account Director Hudson Wang
Media Director Tang Yi Fei
Agency Producer Andy Fu
Account Manager Jennifer Jia

Credits:

Agency: BBDO, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Don Schneider
Sr. Creative Directors: Ted Shaine/Tom Darbyshire
Art Director: Ted Shaine
Copywriter: Tom Darbyshire
Agency Producer: Filomena Lovecchio
Director of TV Production: Regina Ebel
Director of Music: Rani Vaz
Production Company: Partizan, New York/Los Angeles
Director: Traktor
Editor: Sherri Margulies/Crew Cuts
Animation Company: The Mill
Audio Post/Sound Design Company: Buzz, NY, NY
Mixer/Sound Designer: Michael Marinelli

Credits:

Agency: BBDO New York; BBDO Atlanta
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Creative Directors: Lauren Connolly, Tim Bayne
Copywriters: Lauren Connolly
Art Directors: Tim Bayne
Sr. Producer: Nicole Lundy
Sr. Music Producer: Melissa Chester
Production Company: Psyop, New York
Director: Todd Mueller
Photography: Max Goldman
Editor: Brett Nicoletti
FX/SFX Company: Pysop, Bill Chesley (sound design)
Post Production: Psyop
Special Music: Orig. music by Amber Music

Credits:

Brand: YELLOW PAGES
Agency: GSD&M Idea City/Austin
Editor: Jon Hopp
Executive Creative Director: Mark Taylor
Creative Director: Steve Miller, Brent Ladd
Art Director: Bryan Pudder
Copywriter: Mark Ray
Agency Producer: Karen Jacobs
Director: Rocky Morton
Production Company: Morton Jankel Zander
Country: United States of America

Credits:

One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

Agency: Wieden+Kennedy, Amsterdam
Executive Creative Directors: John Norman, Al Moseley
Copywriter: Dave Smith
Art Director: Pierre Janneau
Producer: Neil Henry, Elissa Singstock, Cimien Ekici
Project Manager: Emma Williamson
Agency Executive Producer: Corey Bartha
Production Company: Partizan Films
Animation:
Director: Eric Lerner
Executive Producer: Isabella Parish
Producer: Julie Crosbie
Live Action:
Director: Thomas Hilland
Executive Producer: Russell Curtis
Producer: Miranda Johnstone
Director of Photography: Stephen Keith-Roach
Editor: Russell Icke
Post-Production company: Munky London
Audio Post-Prod. company: Wave Studios
Music: A-Bomb, Human
Executive Producers: Augusta Quiney (A Bomb), Marc Altshuler (Human)
Sound Design: Wave Studios, A-Bomb

Credits:

This spot celebrates the spirit of the Olympic ideal with McDonald's food at the centerpiece.

They created this story to say in essence that, much like music, McDonald's with its global presence has the power to bring people, even complete strangers from different worlds, together.

Product: McDonald's
Agency: Burrell Communications
Creatives: Claudio Miranda (DoP)
Brenda Blonski (Group Head)
Lewis Williams (Executive Creative Director)
Kevin Miles (Associate CD / Copywriter)
Carl Koestner (Associate CD / Art Director)
John Seaton (Agency Producer)
John Seaton (Executive Producer)
Director(s): Antony Hoffman
Production Company: @radicalmedia
Country: United States of America
Other Credits: Client/Chief Creative Officer: Marlena Paleo-Lazar

Credits:

Backyard Productions, ad agency The Richards Group and The Home Depot capture Olympic strength with a poignant spot titled "It's Time". Directed by Backyard director Ericson Core the commemorative commercial will debut on NBC, August 8th during the opening ceremonies of the 2008 Summer Olympics.


Home Depot "It's Time" Credits
Client: The Home Depot
Airdates: 8/8/08

Agency: The Richards Group
Group Head/Art Director: Patrick Murray
Group Head/Copywriter: Bill Cochran

Executive Producer: Jenny Wolk

Credits:

The United States Olympic Committee (USOC) and the Ad Council announced today the launch of a multi-year public awareness campaign focused on teen steroid use. The campaign is being funded by U.S. Olympic Team sponsor Johnson & Johnson, and it marks the first time the USOC and the Ad Council have joined forces to raise awareness about the national issue of illegal performance-enhancing drugs both within and outside of sport.

Anti-Steroids TV:
Agency: TBWA\Chiat\Day, New York
Producer: Winslow Dennis
Executive Creative Director: Gary Scheiner
Associate Creative Director: Ron Castaldo
Associate Creative Director: Jared Rubin
Art Director: Einav Jacubovich
Copywriter: Melissa Pincus
Production Company: Hungry Man
Director: Nannette Burstein
Executive Producer: Kevin Byrne
Producer: Rich Krekian
Director of Photography: Adam Beckman
Editorial: Cosmostreet
Editor: Steve Bell
Producer: Julie Gagliardi
Assistant Editor: Michael Young
EFX Company: Riot
Executive Producer: Brent Holt
Producer: Peter Stanik
Lead Flame Artist: Matt Reilly
Color Correction: Company 3 - NY
Colorist: Billy Gabor
Sound: Sound Lounge
Mixer: Eric Warzecha

Credits:

Agency: Wieden+Kennedy, Portland
Creative Directors: Jelly Helm/Jeff Williams/Steve Luker
Copywriter: Nathan Goldberg
Art Director: Shannon McGlothin
Producer: Shannon Worley
Agency Executive Producer: Ben Grylewicz
Production Company: Epoch Films
Director: Stacy Wall
Production Supervisor: Eric Sederovitz
Line Producer: Marc Marrie
Head of Production: Jerry Solomon
Director of Photography: Tammy Reich
Editorial Company: Whitehouse Editorial
Editor: Lisa Gunning
Asst editor: Justin Beere
Producer: Justin Kumpata
Audio Post Prod. company: Eleven Sound
Mixer: Jeff Payne
Online/Effects: Ring of Fire
Producer: Casey Conroy
Color Correction: CO. 3, Mike Pethel, Matt Turner Titles/Graphics: Maurie Enochson @ Buck
Music: Donna Fargo, "Happiest Girl in the Whole USA"
Sound Design Co: Stimmung

Sound Designer: Gus Koven

Play ball with Stacy Wall

Credits:

Agency: TBWA/China
Client/Brand: adidas
Creative director:
John Merrifield – Creative-at-large
Yang Yeo – Executive Creative Director
Elvis Chau, - Creative Director
Sarawut Hengsawad, Lesley zhou – Associate Creative Directors
Copywriter: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Art director: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Production House: Stink London
Film Director: NEO
Account Team:
Koo Yeat Mung – Group Account Director
Clare Xie – Account Director
Planning:
Sosuke Koyama – Associate Planning Director
Production Company: Corbis Artist Representation

Credits:

Title/Headline: New Game Time TVC
Agency: TBWA/China
Client/Brand: adidas
Executive Creative director: Carol Lam
Creative Director: James Lee & Raymond Chin
Copywriter: Sharon Xu
Art director: James Lee, Huang Cheng
Agency Producer: Haydn Evans
Production House: Stink / Psyop
Film Director: Marco Spier & Marie Hyon
Account Team: Koo Yeat Mung – Group Account Director; Jill Ong – Account Director

Credits:

The Canadian national anthem can be quite catchy.
Hopefully Taxi hasn't jinxed the nation by showing a Canadian athlete getting a medal...six days in, they're still not on the board.

Client: Bombardier
Agency: Taxi, Montreal
CD/Copywriter: Stéphane Charier
Copywriter: Linda Dawe
Art Director: Stéphane Gaulin
Agency Producer: Nycole Lemonde
Production Company: Untitled Films
Director: Mark Gilbert
Director of Photography: Tico Poulakakis
Executive Producer: Peter Davis
Producer: Rosalynn Hegan
Editorial Company: Panic & Bob
Post Production: 4 Westmount Square
Editor: Michelle Czukar
Sound: Sonart
Sound Designer: Yan dal Santo

Credits:

Agency: Lowe New York
Advertiser:Johnson & Johnson Corporation
Brand: Johnson & Johnson
Product: baby.com/thanksmom
Business: Baby Hygiene
Campaign: Olympics 2008
Tagline: Thanks Mom

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman

Credits:

Agency: Leo Burnett North America, Chicago
Advertiser: McDonald's

Credits:

Agency: BBDO New York
Advertiser: Bank of America
Brand: Bank of America
Product: Americas Cheer
Business Sector: Banking, Finance, Law & Insurance
Tagline: Offical Sponsor of the 2008 U.S. Olympic Team

Credits:

This Olympics spot trades athletes and patriotism for a troll bearing gifts.

To share your thoughts on this spot, visit Rate the Ad.

Client: Lenovo
Agency: Ogilvy & Mather, New York
Creative Director: Jeff Curry,
Aaron Griffiths
Copywriter: Tristan Kincaod
Art Director: Merv Rey
Agency Producer: Be Garrett
Director: Dave Laden
Production Company: Über Content
Executive Producer: Preston Lee,
Phyllis Koenig
Cinematographer: Doug Chamberlain
Editor: Christjan Jacobs
Edit Company: Cosmo Street
Visual Effects: Smoke & Mirrors

Credits:

Agency: BBDO, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Don Schneider
Sr. Creative Directors: Ted Shaine/Tom Darbyshire
Art Director: Ted Shaine
Copywriter: Tom Darbyshire
Agency Producer: Filomena Lovecchio
Director of TV Production: Regina Ebel
Director of Music: Rani Vaz
Production Company: Partizan, New York/Los Angeles
Director: Traktor
Editor: Sherri Margulies/Crew Cuts
Animation Company: The Mill
Audio Post/Sound Design Company: Buzz, NY, NY
Mixer/Sound Designer: Michael Marinelli

Credits:

Agency: BBDO, New York
Chief Creative Officer(s): David Lubars/Bill Bruce
Executive Creative Director: Don Schneider
Sr. Creative Director(s): Ted Shaine/Tom Darbyshire
Art Director: Ted Shaine
Copywriter: Tom Darbyshire
Executive Agency Producer: Grant Gill
Executive Music Producer: Melissa Chester
Production Company: aWHITELABEL product, Los Angeles
Director: Arni & Kinski
Editor: Clayton Hemmert/Crew Cuts
Animation Company: Framestore
Head of Flame: Murray Butler
Head of Production: Laney Gradus
Audio Post/Sound Design Company: Buzz, NY, NY
Mixer/Sound Designer: Michael Marinelli

Credits:

Agency: BBDO New York; BBDO Atlanta
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Creative Directors: Lauren Connolly, Tim Bayne
Copywriters: Lauren Connolly
Art Directors: Tim Bayne
Sr. Producer: Nicole Lundy
Sr. Music Producer: Melissa Chester
Production Company: The Director's Bureau, Los Angeles
Director: Mike Mills
Photography: Andrij Parekh
Editor: Haines Hall
FX/SFX Company: Sea Level
Post Production: Spotwelders
Special Music: "The Crane's Wife" by The Decemberists

Credits:

"The TV ad celebrates quite frankly what we felt is one of the most inspirational brand statements of all time -- Just do it," said Joaquin Hidalgo, vp, global brand marketing, Nike. "It's at the core of an athlete's persona whether they are a professional or amateur. It's a call to arms to do better, to get to the next level."
They are stories of triumph. Heartbreak. Passion. Power. They are moments defined not by victories or losses but by heroism displayed.


Client: Nike
Agency: Wieden+Kennedy, Portland
Executive Producer: Ben Grylewicz
Producer: Endy Hedman
Creative Director: Dan Wieden/Alberto Ponte/Jeff Williams
Creatives: Jelly Helm/Steve Luker/Hank Corwin
Production Company: @radical.media, Santa Monica
Director: Ralf Schmerberg
Executive Producer: Donna Portaro
Producer: Ben Schneider
Research/Clearance: Susan Nickerson, Lizzy Eves, Dan Kern
Online: Vendetta Post, Santa Monica
Audio Post: Lime

Credits:

Agency 1861united, Milan
Advertiser: Freddy
Business Sector: Sportswear
Tagline: Let my muscles be up to my dreams

Credits:

Agency 1861united, Milan
Advertiser: Freddy
Business Sector: Sportswear
Tagline: Let my muscles be up to my dreams

Credits:

Agency 1861united, Milan
Advertiser: Freddy
Business Sector: Sportswear
Tagline: Let my muscles be up to my dreams

Credits:

Agency: Lowe New York
Advertiser:Johnson & Johnson Corporation
Brand: Johnson & Johnson
Product: baby.com/thanksmom
Business: Baby Hygiene
Campaign: Olympics 2008
Tagline: Thanks Mom

Credits:

Client: BBC
Agency: Red Bee Media, RKCR/Y&R
Executive Creative Director: Damon Collins
Creative: Paul Angus, Ted Heath
Producer: Deborah Stewart, Cara Speller, Syleste Molyneaux
Production Company: Passion Pictures, Zombie Flesh Eaters
Director: Jamie Hewlett
Animation Director: Pete Candeland, Rob Valley
Animation Producer: Emma Phillips
Music Composer & Producer: Damon Albarn
Lead Vocals: Jia Ruhan
Choir: Tianyuan Choir, Beijing
Musical Director: David Coulter, Mike Smith
Mixer: Jason Cox
Engineer: Steve Sedgewick
Sound Studio: 750mph
Senior Engineer/Director: Andy Humphreys

Gorillaz's Damon Albarn and Jamie Hewlett retell the Chinese Monkey King folk tale.

Credits:

Nike pushes forth with what it is calling the largest campaign in the brand's history. Based around the Olympics in Beijing, Nike debut a new global spot called "Courage," continue to promote the Nike Hyperdunk shoe and launch the "Human Race" event.

"The TV ad celebrates quite frankly what we felt is one of the most inspirational brand statements of all time -- Just do it," said Joaquin Hidalgo, vp, global brand marketing, Nike. "It's at the core of an athlete's persona whether they are a professional or amateur. It's a call to arms to do better, to get to the next level."

They are stories of triumph. Heartbreak. Passion. Power. They are moments defined not by victories or losses but by heroism displayed.

Client: Nike
URL: nike.com/courage

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa
Business Sector: Credit Cards
Voice: Morgan Freeman

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa
Business Sector: Credit Cards
Voice: Morgan Freeman

Credits:

One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Director: Hal Curtis, Sheena Brady
Copywriter: Dylan Lee
Art Director: Mira Kaddoura
Agency Producer: Kevin Diller
Production Company: Nexus
Director: Smith & Foulkes
Executive Producer: Julia Parfitt
Producer: Melody Sylvester
Audio Post: Digital One
Music/Sound Design: Eclectic

Credits:

Go to the Web site

Nike and AKQA get in a Beijing kind of mood.
AKQA has launched its latest Nike Lab effort—a Beijing Games-themed site offering a look at 28 Olympic sports, the Nike-sponsored athletes who will compete and 40 "game-changing technologies" represented by the apparel/footwear brand's product line.

The site's drop-down menu tabs lead to pages focusing on Nike-branded athletes competing in sports from basketball to BMX racing, video interviews with designers behind assorted Nike kicks and info on Nike technologies.

Agency: W+K Tokyo

Brand: Nike Lab

URL: Nikelab.com

3D Supervisor, Director: Andrew Hall

Production: A52

Project Name: Nike "Spider"

Ad Agency: Wieden+Kennedy Tokyo
Art Director: Chris Hutchinson
Copywriter: Driscoll Reid
Agency Producer: Jen Dennis

Production Company: Elastic
Director: Andrew Hall
Executive Producer: Alex Gorodetzki

VFX/CGI/Finishing Company: a52
VFX Supervisor: Andrew Hall
2D VFX Artist: Simon Scott
3D VFX Lead Artist: Max Ulichney
3D VFX Artist: Franz Vidal, Eli Guerron, Adam Newman
Executive Producer: Ron Cosentino
Producer: Jenny Bright

Sound Design: Stimmung
Sound Designer: Gus Koven

Credits:

One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

Product: Coca-Cola
Agency: Red Lounge, Shanghai
Creatives: Beresford Mitchell (Executive Creative Director)
JULIAN HERNANDEZ (Creative Director)
Antonin Lelievre (Art Director)
Cherry Lee (Agency Producer)
Wendi Chong (Agency Producer)
Daniel Bergman (Executive Producer)
Nick Dodet (Executive Producer)
Director: Psyop
Production Company: Stink
Country: China
Other Credits: Production Company (China): P.I.G. China
Producers: Charlie O'Farrell and Fergus Brown
Line Producers: Jeremy He and Joseph Yeung
Director of Photography: Christopher Doyle
Production Designer: Tim Yip
Visual Effects: PSYOP
VFX Producer: Kymberley Lim
Offline Editor: Bill Smedley / Spotwelders
Music & Sound Design: MassiveMusic

Credits:

China hopes a dramatic global TV promotion featuring tennis player Roger Federer and runner Haile Gebrselassie as mythic Greek heroes will heighten interest in the Beijing Olympics.

The global campaign, which also features Olympic hopefuls including basketball legend Yao Ming, is called Heroes and its style apes the film 300.

It was developed by the International Olympic Committee for use internationally by broadcasters who have the TV rights to air the Beijing Olympics.

Credits:

Agency: Leo Burnett North America, Chicago
Advertiser: McDonald's
Tagline: Let The Games Begin

Credits:

68 olympic sports in 17 days can be confusing. Sporza TV keeps you on track
TV Commercial for Sporza, the sport channel on Flemmish broadcaster VRT.
Appearing European boxing champing Sugar Jackson and fencer Michael Bracke, both Belgian athletes.

Agency: Duval Guillaume
Production Company: Caviar
Copywriter: Frederic Lootens
Art Director: Bart Van Peer
Creative directors: Peter Ampe, Katrien Bottez
Account Directors: Isabel Peeters, An Van den Cruyce
Strategic Planner: Tom Theys
Media Planner: Davy Caluwaerts

Credits:

Agency: TBWA\Chiat\Day, New York
Worldwide Creative Director: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Patrick O'Neill
Art Director: Becca Morton
Copywriter: Gage Clegg
Agency Producers: Richard O'Neill, Rob Saxon
Production Company: Superfad, Los Angeles
Creative Directors: Justin Leibow, Peggy Oei
Head of Production: Angela De Oliveira
Producer: Camille Labouchere
Design/Animation/Editorial: Superfad
Editor: Charles Jensen
Assistant Editor: Jeff Jenkins
Designer/Animators: Bryan Cox, Adam Greene, Miles Kinghorn, Will Campbell, Sandy Chang, Eve Weinberg, James Hurlburt , Claudia Yi Leon, Matt Lavoy
Visual Effects: Superfad, DTrain
Post-Production: Dtrain
Lead Artist- Ben Gibbs
Visual Effects Supervisor- Dan Connelly
Visual Effects Producer- Shannon Preece
Visual Effects Artists- Dave Sarbel, Casey Price, Dylan Nathan, Christel Hazard
Music: Elias
Creative Director: Dave Gold
Composer - Come Together: Nate Morgan
Composer - Strug: Dave Wittman
Executive Producer: Ann Haugen
Mix House: Play Studios
Mixer: John Bolan

Credits:

Agency: TBWA\Chiat\Day, New York
Worldwide Creative Director: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Patrick O'Neill
Art Director: Becca Morton
Copywriter: Gage Clegg
Agency Producers: Richard O'Neill, Rob Saxon
Production Company: Superfad, Los Angeles
Creative Directors: Justin Leibow, Peggy Oei
Head of Production: Angela De Oliveira
Producer: Camille Labouchere
Design/Animation/Editorial: Superfad
Editor: Charles Jensen
Assistant Editor: Jeff Jenkins
Designer/Animators: Bryan Cox, Adam Greene, Miles Kinghorn, Will Campbell, Sandy Chang, Eve Weinberg, James Hurlburt , Claudia Yi Leon, Matt Lavoy
Visual Effects: Superfad, DTrain
Post-Production: Dtrain
Lead Artist- Ben Gibbs
Visual Effects Supervisor- Dan Connelly
Visual Effects Producer- Shannon Preece
Visual Effects Artists- Dave Sarbel, Casey Price, Dylan Nathan, Christel Hazard
Music: Elias
Creative Director: Dave Gold
Composer - Come Together: Nate Morgan
Composer - Strug: Dave Wittman
Executive Producer: Ann Haugen
Mix House: Play Studios
Mixer: John Bolan

Credits:

French people are traditionally passionate for national athletes performances’ during the Olympic Games; however, in the past, they have never brought to the French Olympic Team the same support as towards other tri-colored teams in an international competition. The issue of this Saatchi & Saatchi Paris campaign is to create a strong link between the French audience and the Olympic French team before and during the Games. The agency chose animation and a poetic and symbolic tone, with the illustrator Joris Clerté, to elevate Olympics values over the classic image of the sport. The film will soon be launched on TV and more especially on channels broadcasting the Olympics Games (France Télévisions Group, Canal +, Eurosport,…), as on the cinema and the web.

Credits:

Using characters loosely based on the Beijing Olympic mascots, the Fuwa, Sweetworld TV animate a powerful message about human rights abuses.

Production Company: Sweetworld TV, London
Director/Designer: Yasmeen Ismail
Writers: Robin Ince, Lisle Turner
Producers: Claire Coaché, Lisle Turner
Editors: Kristyan Benedict, Matthias Stock
Sound Design: Sonica Music
Music: Matthew Clark

Credits:

Agency: TBWA\Chiat\Day, New York
Worldwide Creative Director: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Patrick O'Neill
Art Director: Becca Morton
Copywriter: Gage Clegg
Agency Producers: Richard O'Neill, Rob Saxon
Production Company: Superfad, Los Angeles
Creative Directors: Justin Leibow, Peggy Oei
Head of Production: Angela De Oliveira
Producer: Camille Labouchere
Design/Animation/Editorial: Superfad
Editor: Charles Jensen
Assistant Editor: Jeff Jenkins
Designer/Animators: Bryan Cox, Adam Greene, Miles Kinghorn, Will Campbell, Sandy Chang, Eve Weinberg, James Hurlburt , Claudia Yi Leon, Matt Lavoy
Visual Effects: Superfad, DTrain
Post-Production: Dtrain
Lead Artist- Ben Gibbs
Visual Effects Supervisor- Dan Connelly
Visual Effects Producer- Shannon Preece
Visual Effects Artists- Dave Sarbel, Casey Price, Dylan Nathan, Christel Hazard
Music: Elias
Creative Director: Dave Gold
Composer - Come Together: Nate Morgan
Composer - Strug: Dave Wittman
Executive Producer: Ann Haugen
Mix House: Play Studios
Mixer: John Bolan