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Released:	October 2007
Brand name:	Roy Awards
Agency:	LOWE Brindfors, Stockholm
Country:	Sweden

Credits & Description:

Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Tove Langseth
Creatives: Petter Lublin, Martin Ericson
Director: Henrik Lagercrantz
Photographer: Henrik Stenberg
Producer: Markus Ahlm
Production company: Social Club
Post production: Sto.pp
Sound design: Houseworks
Aired: September 2007

The TV Commercial titled The Big Idea was done by LOWE Brindfors, Stockholm advertising agency for brand: Roy Awards in Sweden. It was released in the Oct 2007.