This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Creative Director: Michael Long, Kerry Keenan
Copywriter: Sara Rose, Icaro Doria
Art Director: Lea Ladera, Menno Kluin
Music Producer: Ryan Fitch
Agency Executive Producer: Colin Pearsall
Production Company: MJZ, Los Angeles
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Production Designer: Jeremy Hindell
Director of Photography: Robert Ellswit
Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Charlotte Arnold
Sound Design: Mark Healy
Mix: The Sound Lounge
Mixer: Tom Jucarone
VFX: The Mill, New York
VFX Creative Director: Angus Kneale
Lead Flame Artist: Dan Williams
Flame Artist: Dirk Greene, Adam Grint, Ross Goldstein
VFX Producer: Bethan Thomas
Music Artist: Regina Spektor
Song: Music Box

Credits:

Creative director/copywriter: Juan Cabral

Production Company: Blink London

Executive Creative Director Richard Flintham
Creative Director Juan Cabral
Art Director Juan Cabral
Copywriter Juan Cabral
Director Juan Cabral
Production Company Producer Matthew Fone
Agency Producer Nicky Barnes

Credits:

Client: Sprint
Agency: Goodby, Silverstein & Partners - San Francisco
CD/Copywriter: Ronny Northrop, Franklin Tipton
Art Director: Pete Conolly, Randy Stowell
Designer: Chris Kelly
Broadcast Producer: Michael Damiani
Production Company: Bob Industries
Director: Dayton/Faris
Executive Producer: TK Knowles, John O'Grady, Chuck Ryant
Line Producer: Bart Lipton
Editorial Company: Spot Welders - Venice
Editor: Haines Hall
VFX: Brickyard VFX - Boston/Santa Monica
VFX Executive Producer: Kirsten Anderson
VFX Producer: Cara Farnsworth, Jessica Locke
Song: "Souvenirs"
Graphics: GSP Post - San Francisco
Mix: LIME Studios
Executive Producer (Editorial): David Glean
CG Artist: Yafei Wu, Robert Sethi, Aaron Vest
Editorial Producer: Konda Mason
Engineer: Rohan Young
Compositor: Narbeh Mardi, Mandy Sorenson
Director of On-Air Promos: Jim Frohna
Partner/Creative Director: Rich Silverstein
Music Artist: Architecture in Helsinki
Lead Compositor/VFX Supervisor: Geoff McAuliffe

Credits:

Client: Riva
Title: Trolley
Agency: Colman Rasic Carrasco, Sydney

Agency CEO: Ben Colman Agency

Creative: Adam Lance Agency

Producer: Rene Shalala