This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertiser: NHS

Agency: MCBD, London

Telecine: The Mill, London

The Department of Health is to launch a TV campaign timed for Halloween featuring a young girl who is scared of her mother dying from smoking.

Tonight's 30-second TV ad, created by advertising agency Miles Calcraft Briginshaw Duffy (MCBD), is the latest stage of the NHS' Smokefree campaign.

This latest phase of the campaign, which kicked-off in June, shows the potential impact of smoking on the lives of impressionable children.

The TV breaking tonight, called Scared, opens in a dark bedroom with a young girl saying: "I'm not scared of the dark."

Further scenes feature other objects of children's fear – including spiders and clowns – with the young girl saying in each instance that she is not scared of any of them.

The ad ends with a group of young mums chatting, with the girl saying: "I'm scared of my mum smoking. I'm scared that my mum will die."

Then the ad closes by pointing out that 2,000 people die each week from smoking-related diseases.

The TV campaign is timed to run in the early evening when parents and children are likely to be watching together.

The aim is to promote the NHS Stop Smoking Service, which includes a phone number for a smoking helpline.

Previous TV ads have featured children mimicking the smoking habits of their parents set to famous kids songs including I Wanna Be Like You from the Jungle Book and Shirley Temple's On Account'a I Love You.

Credits:

The Campaign Palace Melbourne convince parents that if they continue to smoke, they risk losing something just as precious as their health.

Product: Anti-smoking.

Credits:

Client: New Mexico Department of Health
Agency: McKee Wallwork Cleveland
Creative Director: Bart Cleveland
Art Director: John Reams
Copywriter: Alex Augustinos
Agency Producer: Tom Garcia
Production Company: über Entertainment

Director: Jordan Brady

Secondhand smoke

Credits:

Client: New Mexico Department of Health
Agency: McKee Wallwork Cleveland
Creative Director: Bart Cleveland
Art Director: John Reams
Copywriter: Alex Augustinos
Agency Producer: Tom Garcia
Production Company: über Entertainment

Director: Jordan Brady

Secondhand smoke

Credits:

Credits:

The 'Sunny Side of Truth' campaign takes aim at how smoking impacts the birth weight of newborns.

Agencies: Arnold and Crispin Porter + Bogusky

Credits:

Credits:

Client: American Legacy Foundation
Title: Typo
Agency: Arnold Worldwide, Boston/Crispin Porter +Bogusky, Miami/Boulder
Chief Creative Officer: Pete Favat, Alex Bogusky
Creative Directors: John Kearse, Tiffany Kosel, Tom Adams
Music Producer/Composer: David Yazbek
Art Director: Rob Kottkamp, Kristen Landgrebe, Andy Minisman, Paul Keister
Copywriter: Will Chambliss, Pete Harvey, Omid Farhang, Bob Cianfrone
Production: Carron Pedonti, Angela Narloch
Production company: MJZ, Los Angeles
Director: Tom Kuntz
Animation: Saul & Elliot, Curious Pictures

Credits:

Product: American Legacy Foundation (Truth anti-smoking campaign)

Agency : Arnold Worldwide, Boston & Crispin Porter Bogusky, Miami

Credits:

Product: Anti-Smoking campaign
Agency: Wong Doody, Seattle
Creative Director: Tracy Wong
Art Director: Jason Fong, Tony Zimney
Copywriter: Matt McCain
Agency Producer: Dax Estorninos
Director: Ric Cantor
Production: Outsider
DP: Max Goldman
EP: Don Block, Jonathan Ker
Producer: Adam Cramer
Editorial: World Famous, Inc.
Editor: Alan Nay, Tony Fulgham
Sound Design: Clatter & Din
Sound Designer: Vince Werner

Credits:

Product: Anti-Smoking campaign
Agency: Wong Doody, Seattle
Creative Director: Tracy Wong
Art Director: Jason Fong, Tony Zimney
Copywriter: Matt McCain
Agency Producer: Dax Estorninos
Director: Ric Cantor
Production: Outsider
DP: Max Goldman
EP: Don Block, Jonathan Ker
Producer: Adam Cramer
Editorial: World Famous, Inc.
Editor: Alan Nay, Tony Fulgham
Sound Design: Clatter & Din
Sound Designer: Vince Werner

Credits:

Product: Anti-Smoking campaign
Agency: Wong Doody, Seattle
Creative Director: Tracy Wong
Art Director: Jason Fong, Tony Zimney
Copywriter: Matt McCain
Agency Producer: Dax Estorninos
Director: Ric Cantor
Production: Outsider
DP: Max Goldman
EP: Don Block, Jonathan Ker
Producer: Adam Cramer
Editorial: World Famous, Inc.
Editor: Alan Nay, Tony Fulgham
Sound Design: Clatter & Din
Sound Designer: Vince Werner

Credits:

Agency: JWT Johannesburg
Executive Creative Director: Rob McLennan
Creative Director: James Daniels
Art Director: Leon Moodley
Copywriter: Erin Brooks
Agency Producer: Brenda Wilson
Director: Oscar Strauss - Picture Tree

Credits:

Credits:

Agency: McCann-Erickson
Account: Perrine Madrenas
Creative Director: Jean-Luc Walraff
Copywriter: Grégory Defay
Art Director: Salvatore Carlino
Media Planner: Nathalie L’Hoir
Production Company: Helicotronc
Producer: Olivier Tollet, Jean-Julien Collette
Music: Ghinzu

Credits:

Agency: Miles Calcraft Briginshaw Duffy
Creative Director: Malcolm Duffy, Paul Briginshaw
Art Director: Paul Briginshaw
Copywriter: Mlcolm Duffy
Agency Producer: Russell Taylor
Production company: Another Film Company
Director: Jeff Stark

Credits:

Agency: Lowe Bull
Agency Producer: Mthuli Bam
Creative Director: Gareth Lessing
Copywriter: Matthew Brink
Art Director: Adam Livesey
Director: Dave Meinert
Production Company: Suburban, Johannesburg
Executive Producer: Linda Notelovitz-Goodall
Producer: Miles Regenass
Director of Photography: Terence Maritz
Post Production: Riot, Johannesburg
Editor: Shaun Broude

Credits:

Agency: Draftfcb
Production Company: @radical.media
Awards:
Festival de la Publicité de Méribel, 2004 (Grand Cristal for French Creativity)
Festival de la Publicité de Méribel, 2004 (7th) for Teenagers Top Ten
Festival de la Publicité de Méribel, 2004 (Cristal) for Public awareness message (France)
Mondial de la Pub des Pays Francophones, 2004 (Public Awareness & General Interest Ad Mondial) for Public Awareness & General Interest Mondial
Prix Club des Directeurs Artistiques, 2004 (1st prize) for Television
Grand Prix Stratégies de la Publicité, 2005 (Winner) for General Interest, Great Causes
Top Com Consumer, 2005 (Gold) for Advertising Campaign: TV/Cinema
EFFIE France, 2005 (Winner) for General Interest & Public Communication
Creative Director: Thomas Stern
Art Director: Jean Michel Alirol
Copywriter: Dominique Marchand
Director: Les Elvis
Producer: Suzanne Hormain
Account Supervisor: Guillaume Pannaud, Luc Bourgery
Advertiser's Supervisor: Anne Ramon, Aurélie Martzel, Antoine L'huilier

Credits:

Agency: Euro RSCG London
Production Company: Large
Awards: British Television Advertising Awards (BTAA), 2004 (Bronze Arrow)
Cannes Lions - International Advertising Festival, 2004 (Silver Lion) for Public Health & Safety
Campaign Direct Awards, 2004 (Gold Award) for Best Overall Execution
Campaign Direct Awards, 2004 (Silver Award) for Best Use of Broadcast
Advertising Creative Circle Awards, 2004 (Bronze) for Best Commercial
IPA Advertising Effectiveness Awards, 2004 (Best Dedication to Effectiveness)
IPA Advertising Effectiveness Awards, 2004 (Gold)
Eurobest, 2004 (Gold) for Public Health & Safety
Marketing Week Effectiveness Awards, 2004 (Winner) for Charities
Midsummer Awards, 2004 (Bronze)
CLIO Awards, 2005 (Bronze) for Public Service
Creative Director: Nick Hastings
Art Director: Dave Shelton
Copywriter: Liz Whiston
Director: Daniel Kleinman
Director of Photography: Stephen Blackman
Producer: Johnnie Frankle
Account Planner: Frank Reitgassl, Kate Waters
Agency Producer: Simon Devine
Account Supervisor: Simon Toaldo
Editor: Steve Gandolphi
Advertising Manager: Nick Adkin
Deputy Planning Director: Kate Waters