This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Tagline: Less fuel. More perfomance.

Agency: Ireland Davenport Johannesburg

Credits:

Sinopsis: A Toyota Prius drives around the city cleaning up the environment one car at a time.

Advertiser: Toyota

Brand: Toyota Prius

Credits:

Chevy Aveo, Chevy Tahoe Hybrid, Chevy Volt
Client: Chevrolet
Agency: Campbell-Ewald
Creative Director: Michael Stelmaszek,
Robin Todd
Copywriter: Duffy Patten
Art Director: Bob Guisgand
Agency Producer: Joe Knisely
Production Company: TWC
Director: Eric Saarinen
Director of Photography: Eric Saarinen
Managing Director: Mark Thomas
Executive Producer: Steve Ross
Producer: Craig Repass
Production Supervisor: Geoff Clough
VFX: Ntropic
VFX Executive Producer: Dana Townsend
Senior Inferno Artist: Nate Robinson
CG Supervisor: Andrew Sinagra
CG Artist: Dustin Zackary
VFX Producer: Kara Holmstrom,
Esther Gonzalez
Editorial Comapany: Beast
Editor: Igor Kovalik
Executive Producer (Editorial): Valerie Petrusson
Editorial Producer: Ashley Hydrick
Telecine: Company 3
Colorist: Mike Pethel

Credits:

Client: Lexus
Agency: Team One
Executive Creative Director: Chris Graves
Group Creative Director: Gavin Lester, Jon Pearce
Agency Executive Producer: Jack Epsteen
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Toby Irwin
Editorial Company: Rock Paper Scissors
Editor: Andrea MacArthur
VFX: a52
VFX Supervisor: Patrick Murphy
Music Company: HUM
Composer: Chris Brady

Credits:

Agency: Wieden + Kennedy, London
Creative Directors: Tony Davidson, Kim Papworth
Copywriter: Sam Heath
Art Director: Frank Ginger
Agency Producer: Rachel Hough
Production Company: Partizan, London
Director: Antoine Bardou-Jacquet
Producer: Russell Curtis
Director Of Photography: Oliver Coulhon
Post Production: The Mill, London
Flame Artist: Barnsley
Visual Effects Supervisor: Hitesh Patel
Editor: Bill Smeadley, Work, London
Sound Facility: Wave Studios, London
Sound Engineers: Parv Thind
Music Editor: Bill Smeadley
Music: Ping Island
Composer: Mark Mothersbaugh

Credits:

Client: Toyota
Agency: Dentsu America
ECD/Copywriter: Mike Wilson
ACD/Copywriter: Arun Nemali
Associate Creative Director: Aaron Frisch
Copywriter: Brent Bouchez
Art Director: Aaron Frisch, David Page
Agency Producer: Oscar Thomas
Production Company: Tool of North America
Director: Erich Joiner, Bob Richardson
Director of Photography: Bob Richardson
Executive Producer: Brian Latt, Jennifer Siegel
Producer: Joby Ochsner
Production Designer: Samantha Gore
VFX Company: The Basement
VFX Producer/Post Supervisor: Ron Ames
Lead Digital Artist: Adam Gerstel
Editorial Company: Chrome
Editor: Hal Honigsberg
Finishing House: Riot, Los Angeles, Nice Shoes, New York
Audio: Eleven Sound, Los Angeles,
Color Audio Post Production, NY
Sound Design: Ear to Ear
Music Company: Beta Petrol, Driver Media
Graphics Company: Laundry Design

Credits:

Product: BMW Hydrogen 7 Series
Agency: GSD&M's Idea City, Austin
Editor: Andrew van der Westhuyzen
Group CD / Art Director: David Crawford
Group CD / Copywriter: Mark Ray
Creative Director/ art director: Bill Marceau and Jay Russell
Creative Director/ writer: Wade Alger
Agency Executive Producer: Jeff Johnson
Producer: Paul Golubovich and Aaron Kovan
Director: Andrew van der Westhuyzen
Production: Collider Films
Music/Sound design credit: Felix Bloxom, composer (Sydney, Australia); Principal talent, voiceover: Will Lyman