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Home / Focus / Best metro ads (subway, underground)

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Best metro ads (subway, underground)

Lay's Potato Chips: Jackson Tunnel

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Released:	August 2009
Avertiser:	FRITO-LAY
Brand name:	LAY'S
Agency:	Juniper Park
Country:	USA
Category:	Savoury foods
Tags:	Реклама в метро , Best metro ads (subway, underground) , Potato Chips , SAVOURY FOODS , Creativity , outdoor
Client: Frito Lay Agency: Juniper Park, Toronto Creatives: Executive Creative Director: Alan Madill Executive Creative Director: Terry Drummond, Executive Creative Director: Barry Quin Copywriter: Andy Linardatos Art Director: Hylton Mann Producer: Debbie Ingham

McDonald’s: Big Tasty

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Released:	December 2008
Avertiser:	McDonalds
Agency:	DDB STOCKHOLM
Country:	Sweden
Category:	Fast food outlets & restaurants
Tags:	Best metro ads (subway, underground) , Creative review , outdoor , Creative outdoor , Fast food , Best McDonald's outdoor ads
Tagline: Big Tasty 50 SEK!? There are many people who do not really understand how big and tasty Big Tasty really is. That’s why DDB Stockholm has developed an outdoor campaign that's just a bit larger than the medium itself. Advertising Agency: DDB Stockholm, Stockholm, Sweden Art Director: Fredrik Simonsson Copywriter: Magnus Jakobsson Account Manager: Daniel Sundin Original: Mathias Mattsson

Istanbul Marathon: Finish Line

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Released:	October 2008
Agency:	Sportsnet
Country:	TURKEY
Tags:	Best metro ads (subway, underground)
Advertised brand: Istanbul Marathon Advert title(s): Finish Line Headline and copy text (in English): 30th Intercontinental Istanbul Eurasia Marathon, This City Runs Advertising Agency (Name, City, Country): Sportsnet, Istanbul, Turkey Agency website: http://www.sportsnet.com.tr/ Creative Director: Sahin Aymergen Creative Team: Selim Yesilcinar, Eran Hakim, Burak Ozguney, Deniz Ocal, Evren Topaloglu Published/Released/Aired (Month, Year): October 2008 Short rationale (optional): To announce the 30th Intercontinental Istanbul Eurasia Marathon, we placed “30th Intercontinental Istanbul Eurasia Marathon, This City Runs” and “FINISH” stickers to the subway’s exit tourniquets. With this demonstration, every person who passed the tourniquet seemed to reach the finish line.

Wonderbra: Yellow Safety line

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Released:	April 2008
Avertiser:	WONDERBRA
Agency:	EURO RSCG PARTNERSHIP SINGAPORE
Country:	SINGAPORE
Category:	Clothing & footwear
Tags:	ambient , Creative review , Selection of ads for Wonderbra , Bra , Реклама в метро , Best metro ads (subway, underground)
Advertising Agency: Euro RSCG, Singapore Art Director: Wee Loi Copywriter: Uma Rudd Chia

Samsung Tesco: Plus to Your Life - Homeplus

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Released:	March 2008
Avertiser:	Samsung Tesco
Agency:	Cheil Worldwide
Country:	South Korea
Category:	Household maintenance & pet products
Awards:	One Show 2008 Awards Outdoor Gold , Cannes Lions 2008 Outdoor Bronze , Ad Stars 2008 Silver
Tags:	Cannes 2008 , Creative outdoor , Creative review , Реклама в метро , Best metro ads (subway, underground) , Mastering of the ambient space in outdoor advertising , Award show winner
Advertiser/Client: SAMSUNG TESCO Product/Service: HOMEPLUS SUPERMARKET Advertising Agency, City: CHEIL WORLDWIDE, Seoul Country: KOREA Advertising Agency, City: CHEIL WORLDWIDE, Seoul Country: KOREA Executive Creative Director: Ina Choi Creative Director: Yooshin Lee Copywriter: Jungho Hwang / Sua Lee Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo Illustrator: Bom Communication

Luebbe Audio Books: Munich

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Released:	December 2007
Brand name:	Audio books
Agency:	SERVICEPLAN
Country:	Germany
Category:	Publications & media
Tags:	Реклама в метро , Best metro ads (subway, underground) , Metro Map
Tagline: Audio books shorten the time. Advertising Agency: Serviceplan Munich / Hamburg, Germany Creative directors: Ekki Frenkler, Joachim Schoepfer Art Directors: Sonja Faerber, Tina Einbrodt, Nora Rothenari Copywriters: Ekki Frenkler, Joachim Schöpfer

Luebbe Audio Books: Berlin

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Released:	December 2007
Brand name:	Audio books
Agency:	SERVICEPLAN
Country:	Germany
Category:	Publications & media
Tags:	Реклама в метро , Best metro ads (subway, underground) , Metro Map
Tagline: Audio books shorten the time. Advertising Agency: Serviceplan Munich / Hamburg, Germany Creative directors: Ekki Frenkler, Joachim Schoepfer Art Directors: Sonja Faerber, Tina Einbrodt, Nora Rothenari Copywriters: Ekki Frenkler, Joachim Schöpfer

RATP (underground transportation agency): Doors

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Released:	October 2007
Avertiser:	RATP
Agency:	EURO RSCG C&O, Paris
Country:	France
Category:	Corporate image
Tags:	Creative review , Реклама в метро , Best metro ads (subway, underground)
RATP, partner of the Rugby World Cup. Advertising Agency : EURO RSCG C&O, Paris, France Creative Directors: Jerome Galinha, Olivier Moulierac Art Director: Christophe Faureau Copywriter: Pascal Charvet Released: During the World Cup

Baltica Beer: Subway

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Released:	March 2007
Avertiser:	BALTICA
Country:	Chile
Category:	Alcoholic drinks
Tags:	Beer , Реклама в метро , Creative review , Best metro ads (subway, underground)
Agency: Sepia, Chile General Creative Director: Jaime Navarro Creative Director: Alberto Osorio Art director: Luis Ramírez Copywriter: Sebastián Nina

SUBWAY STATION

$Prints, Outdoor, Ads SUBWAY STATION, , TBWA\,$

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Released:	July 2004
Avertiser:	iPod
Agency:	TBWA\
Country:	USA
Tags:	Creative review , Реклама в метро , Best metro ads (subway, underground)
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Mathew Welch Typographer: Illustrator: Advertising Agency: TBWA\CHIAT\DAY Creative Team: Lee Clow/Duncan Milner/Eric Grunbaum,Tom Kraemer,Susan Alinsangan Other:

SUBWAY

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Released:	May 2004
Avertiser:	ADVERTISING COUNCIL
Brand name:	THE MARTIN LUTHER KING JR NATIONAL MEMORIAL
Agency:	SAATCHI & SAATCHI
Country:	USA
Tags:	Creative review , Реклама в метро , Best metro ads (subway, underground)
Creators Copywriter: Art Director: Account Supervisor: Abigail Allen Advertiser Supervisor: Creative Director: Photographer: Shawn Michienzi Typographer: Illustrator: Advertising Agency: SAATCHI & SAATCHI Creative Team: Tod Seisser,Lariss Kirschner,Carlos Figueiredo Other:

ROMAN RINGS

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Released:	January 2003
Avertiser:	ADIDAS
Agency:	FCB SINGAPORE
Country:	SINGAPORE
Tags:	Реклама в метро , Creative review , Best metro ads (subway, underground)
Creators Copywriter: Hari Ramanathan Art Director: Dali Meskam Account Supervisor: Advertiser Supervisor: Creative Director: Rob Sherlock / Robert Gaxiola Photographer: Cedric Lim Typographer: Illustrator: Advertising Agency: Creative Team: Other:

Best metro ads (subway, underground)