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Home / Focus / Best of viral ads

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Best of viral ads

Bob Garfield's results of the year 2007 »»

Ode To Axe

Stills from video click to enlarge

Released:	November 2007
Avertiser:	UNILEVER
Brand name:	Axe
Agency:	BBH New York
Country:	USA
Category:	Toiletries & pharmaceuticals
Tags:	tv-spot , Creativity , Viral , Work , Good! , Best of the month , Creative review , Best of viral ads

View online or Download (original resolution) (37.6 MB in .mov)

Credits:

Client: Unilever
Agency: BBH, New York
Executive Creative Director: Kevin Roddy
Creative Director: Pelle Sjoenell, Calle Sjoenell
Creative: Adam Reeves, Molly Sheahan
Broadcast Head of Production: Bruce Wellington
Associate Broadcast Producer: Chad Utsch
Production Company: Humble
Director: Peter Rosch
Executive Producer: Eric Berkowitz
Producer: Kristin Tomborello
Editor: Mark Block
Music Company: JSM
Executive Producer (Music): Joel Simon, Marc Algranti
Composer: Jason Gleed, John Sneider
Engineer: Hoover Le

Lingerie4Men

Stills from video click to enlarge

Released:	October 2007
Avertiser:	MARS
Brand name:	SNICKERS BAR
Country:	New Zealand
Category:	Baking & sweet foods
Awards:	Young Guns 2007 Winners Young Guns 2007 Integrated Bronze
Tags:	Creativity , tv-spot , internet promo , Work , Viral , Good! , Award show winner , Наблюдения AdMe.ru , Creative review , Best of viral ads

View online or Download (original resolution) (6.0 MB in .avi)

Toyota Tacoma: World of Warcraft

TV-Spots TOYOTA TACOMA SAATCHI & SAATCHI LOS ANGELES / CONILL ADVERTISING

Stills from video click to enlarge

Released:	October 2007
Avertiser:	TOYOTA
Brand name:	TOYOTA TACOMA
Agency:	SAATCHI & SAATCHI LOS ANGELES / CONILL ADVERTISING
Category:	Cars
Tags:	Viral , Work , Creative review , Best of viral ads

View online or Download (original resolution) (2.0 MB in .avi)

Credits:

" There is no way. "I'm the lawgiver" Heh."

Client: Toyota
Agency: Saatchi & Saatchi, Los Angeles
Executive Creative Director: Harvey Marco
CD: Steve Chavez
ACD/Art Director: Dino Spadavecchia
Copywriter: Greg Farley
Senior Agency Producer: Jennifer Pearse
Director of Integrated Production/Multimedia: Damian Stevens
Production Company: Hydraulx
Editorial Company: Hydraulx
Post Supervisor: Ed Chapman
Director: Steve Chavez,
Greg Farley,
Dino Spadavecchia
Music/Sound Design: Blizzard Entertainment
Mix: Lime

Dove Onslaught

Stills from video click to enlarge

Released:	October 2007
Avertiser:	Dove
Agency:	OGILVY & MATHER
Category:	Cosmetics & beauty products
Tags:	tv-spot , Creativity , Viral , Work , Good! , Best of the month , TV Spots , Creative review , Наблюдения AdMe.ru , Bob Garfield , Award show winner , Favourite , Best 2007 soundtracks according to AdAge , Bob Garfield's results of the year 2007 , Best of viral ads

View online or Download (original resolution) (4.7 MB in .mov)

Drumming Gorilla

TV-Spots DAIRY MILK CHOCOLATE FALLON LONDON

Stills from video click to enlarge

Released:	September 2007
Avertiser:	CADBURY
Brand name:	DAIRY MILK CHOCOLATE
Agency:	FALLON LONDON
Country:	United Kingdom
Category:	Baking & sweet foods
Awards:	Epica Awards 2007 Meribel Ad Festival Winners Meribel 2007 Grand Cristal Epica 2007 Film Gold Epica 2007 Film Epica d'Or BTAA 2008 The Thinkbox Award BTAA 2008 Gold Andy Awards 2008 Television Gold Andy Awards 2008 ADC Awards 2008 TV Distinctive Merit One Show 2008 Awards TV Bronze D&AD 2008 TV & Cinema Advertising Black Pencil D&AD 2008 TV & Cinema Use of Music Yellow Pencil Clio 2008 TV Gold FAB Awards 2008 TV FAB Awards 2008 FABulous Cannes Lions 2008 Film Grand Prix
Tags:	Viral , Fallon - story of success , Best 2007 soundtracks according to AdAge , Best of viral ads , Cannes Prediction 2008 , Cannes 2008 , 50+ YEARS OF CANNES LIONS GRANDS PRIX

View online or Download (original resolution) (21.2 MB in .mov)

Credits:

Creative director/copywriter: Juan Cabral

Production Company: Blink London

Executive Creative Director Richard Flintham
Creative Director Juan Cabral
Art Director Juan Cabral
Copywriter Juan Cabral
Director Juan Cabral
Production Company Producer Matthew Fone
Agency Producer Nicky Barnes

Internet Porn. Transparency series

TV-Spots GOOD WEEKEND MAGAZINE Chimp on a Chain Productions

Stills from video click to enlarge

Released:	August 2007
Brand name:	GOOD WEEKEND MAGAZINE
Agency:	Chimp on a Chain Productions
Category:	Publications & media
Tags:	PUBLICATIONS & MEDIA , Viral , Work , Pornography , Creative review , Best of viral ads

View online or Download (original resolution) (10.3 MB in .avi)

Credits:

Client: GOOD Magazine

Production: Chimp on a Chain Productions

Carlsberg and Mentos

Stills from video click to enlarge

Released:	July 2007
Avertiser:	CARLSBERG
Brand name:	CARLSBERG BEER
Category:	Alcoholic drinks
Tags:	Viral , ALCOHOLIC DRINKS , Work , Creative review , Best of viral ads

View online or Download (original resolution) (3.1 MB in .avi)

Credits:

Carlsberg viral spoof ad

Creatives: Mathieu Cuvelier, Romain Pergeaux, Veerle Vandenbroucke, Alexander Goulart

Director: wokprod

Wayne Rooney Nike Total90 Laser viral spot

Stills from video click to enlarge

Released:	July 2007
Avertiser:	NIKE
Brand name:	NIKE FOOTBALL
Category:	Clothing & footwear
Tags:	Viral , Work , CLOTHING & FOOTWEAR , Уэйн Руни , Creative review , Acrobats and trick makers in ad movies , Best of viral ads

View online or Download (original resolution) (3.6 MB in .avi)

Credits:

The ad, for the new Total90 Laser boot, was shot at Nike's US headquarters in Oregon and shows Rooney drawing a target on to the screen of a camera, before jogging 50 yards away with a ball at his feet.

After juggling with the ball, Rooney drills it back at the camera, hitting the target with pin-point accuracy... and the camera falls to the ground under the weight of his fierce shot. ( more )

Quicksilver Surfing

Stills from video click to enlarge

Released:	May 2007
Avertiser:	Quicksilver
Agency:	Adventa LOWE
Category:	Clothing & footwear
Tags:	Viral , Best of viral ads , Favourite , Леонид Цымбал

View online or Download (original resolution) (5.3 MB in .avi)

Sprite Zero. Kitesurfing goes terribly wrong

TV-Spots Sprite Zero Saatchi & Saatchi Denmark

Stills from video click to enlarge

Released:	May 2007
Avertiser:	SPRITE
Brand name:	Sprite Zero
Agency:	Saatchi & Saatchi Denmark
Country:	Denmark
Category:	Non-alcoholic drinks
Tags:	NON-ALCOHOLIC DRINKS , Viral , Work , tv-spot , Creative review , Best of viral ads

View online or Download (original resolution) (2.6 MB in .avi)

Elave Nothing To Hide

TV-Spots Elave SAATCHI & SAATCHI NEW ZEALAND

Stills from video click to enlarge

Released:	May 2007
Avertiser:	Ovelle Pharmaceuticals
Brand name:	Elave
Agency:	SAATCHI & SAATCHI NEW ZEALAND
Country:	Ireland
Tags:	internet promo , Work , Viral , Toiletries and Pharmaceuticals , Cosmetics & beauty products , Virals , TV Spots , Creativity , Best of the month , Creative review , Best of viral ads

View online or Download (original resolution) (3.0 MB in .avi)

Credits:

Agency: Saatchi&Saatchi New Zealand

Production: Prodigy, New Zealand

Director: Brendan Donovan

Post production: Images Post

Ray-Ban Viral

Stills from video click to enlarge

Released:	May 2007
Avertiser:	RAY-BAN
Agency:	Cutwater
Country:	USA
Awards:	D&AD 2008 Viral Yellow Pencil
Tags:	Viral , Work , Personal effects - including perfumes, tobacco & luxury items , оптика , Virals , Creative review , Best of viral ads , Award show winner

View online or Download (original resolution) (6.2 MB in .avi)

Credits:

Agency: Cutwater

Bom Chicka Wah Wah

Stills from video click to enlarge

Released:	May 2007
Avertiser:	AXE
Agency:	BBH New York
Tags:	Creativity , Work , DEODORANT , TV Spots , Наблюдения AdMe.ru , Viral , Creative review , Best of viral ads

View online or Download (original resolution) (4.1 MB in .mpg)

Credits:

Agency: BBH NY

«« Absolut print ads collection

Best of viral ads

Bob Garfield's results of the year 2007 »»


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