This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Microsoft

Mixer: Loren Silber

Credits:

Client: Xbox
Title: Clay
Agency: McCann, San Francisco
ECD(s): John McNeil, Rob Bagot
CD(s): Scott Duchon, Geoff Edwards
Copywriter: Mark Krajan
Art Director: Tim Stier
Agency Producer: Annie Uzdavinis
Prod Company: MOO Studios/LA
Director: Shaun Sewter
Lead Compositor: Jared Sandrew
EP: David Lyons
Producer: Rebecca Donaghe
Music: Elias Arts/LA
Composer: Dave Wittman
Producer: Kala Sherman
Audio Post: Lime/LA
Engineer: Rohan Young

Credits:

Credits:

Agency: McCann-Erickson San Francisco
Executive Producer: Matthew Winks
Executive Creative Directors: Rob Bagot, John McNeil
Creative Directors: Scott Duchon, Geoff Edwards
Copywriter: Rick Herrera
Art Director: Ben Wolan
Production Company: Anonymous Content
Director: Garth Davis
Editorial Company: Rock Paper Scissors
Visual Effects/Finishing Company: A52
Music & Sound Design Company: Elias Arts
Final Mix Company: Eleven Sound

Credits:

"Xbox ear tennis" is a charmingly-shot ad that shows an Asian ear-table-tennis champion who plays opponents with little table tennis bats that his ears have been stretched to accommodate since he was a small child—a bit like foot-wrapping, but in reverse—and which stand out from either side of his head like a piece of Mousketeer paraphernalia.

The ad encourages the viewer to 'play hard'. A great piece of entertainment, though it could probably just as easily have been an ad for PlayStation—or even the ubiquitous Nike.

Credits:

Awards: Cannes Lions - International Advertising Festival, 2002 (Bronze Lion) for Corporate Image
AdForum Creative Hits, 2002 (Gold Campaign) for United Kingdom
AdForum Creative Hits, 2002 (Bronze Campaign) for Worldwide
British Television Craft Awards, 2002 (Winner) for Best Video Post-Production
British Television Advertising Awards (BTAA), 2003 (Silver) for Toys & Games
British Television Advertising Awards (BTAA), 2003 (Bronze) for Computer Software
D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising Crafts: Special Effects
Agency: Bartle Bogle Hegarty London
Creative Director: John Hegarty
Art Director: Fred & Farid
Copywriter: Fred & Farid
Director: Daniel Kleinman
Set Designer: John Bramble
Producer: Johnnie Frankel
Lighting Director / Lighting: Ivan Bird
Agency Producer: Andy Gulliman
Editor: Stephen Gandolfi
Animation Effects: William Bartlett
Colorist: Dave Ludlam
Sound Designer: Jonnie Burn
Music Composer: Etienne de Crecy

Credits:

Awards: Cannes Lions - International Advertising Festival, 2002 (Gold Lion) for Entertainment & Leisure
AdForum Creative Hits, 2002 (Gold Campaign) for United Kingdom
AdForum Creative Hits, 2002 (Bronze Campaign) for Worldwide
British Television Advertising Awards (BTAA), 2003 (Silver) for Virals
British Television Advertising Awards (BTAA), 2003 (Silver) for Cinema
International ANDY Awards, 2003 (ANDY) for Toys, Games Sports - Single
D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising: Cinema Commercials Individual & Campaigns
D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising Crafts: Direction
Art Directors Club of Europe Awards, 2003 (Overall Grand Prix)
Art Directors Club of Europe Awards, 2003 (Gold Winner) for Cinema Commercials
Agency: Bartle Bogle Hegarty London
Creative Director: John Hegarty
Art Director: Fred & Farid
Copywriter: Fred & Farid
Director: Daniel Kleinman
Set Designer: John Bramble
Producer: Johnnie Frankel
Lighting Director / Lighting: Ivan Bird
Agency Producer: Andy Gulliman
Editor: Stephen Gandolfi
Editing Company: Cut + Run
Post Production: Helen MacKenzie, Framestore
Special Effects / VFX: Framestore
Animation Effects: Murray Butler, William Bartlett, Ben Cronin, Stephane Allender
Sound Designer: Jonnie Burn
Account Handler: Derek Robson
Account Handler: Remi Rasenberg
Marketing Manager: Harvey Eagle