This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Search in Focus

Kiwi Shoe Polish: Shoes shine just like mirror

See full size 1000x658 px Released: October 2008 Brand name: KIWI SHOE POLISH Agency: GREY ADVERTISING HONG KONG Country: HONG KONG Category: Personal effects - including perfumes, tobacco & luxury items Tags: Best shoe polish ads , Prints Advertiser: Sara Lee Hong Kong Limited Brand: Kiwi Shoe Polish Agency: Grey Hong Kong Executive Creative Director: Keith Ho Creative Director: Lai Kin Leung Art Director: Chow Yan Kit, Lai Kin Leung Copywriter: Tony Chan, Jessie fung

Kiwi Shoe Polish: Dream Girl

See full size 1008x745 px Released: October 2008 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY ADVERTISING HONG KONG Country: HONG KONG Category: Household maintenance & pet products Tags: Prints , Shoe polish , Creative review , Best shoe polish ads Advertiser: Sara Lee Hong Kong Ltd. Brand: Kiwi Shoe Polish Agency: Grey Hong Kong Photographer: Lester Lee Executive Creative Director: Keith Ho Creative Director: Brian Ma / Alfred Wong Art Director: Brian Ma / Leo Yeung Copywriter: Alfred Wong / Tony Chan Country: Hong Kong

Kiwi Shoe Polish: Dream Girl

See full size 1008x745 px Released: September 2008 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY ADVERTISING HONG KONG Country: HONG KONG Category: Household maintenance & pet products Tags: Prints , Shoe polish , Creative review , Best shoe polish ads Advertiser: Sara Lee Hong Kong Ltd. Brand: Kiwi Shoe Polish Agency: Grey Hong Kong Photographer: Lester Lee Executive Creative Director: Keith Ho Creative Director: Brian Ma / Alfred Wong Art Director: Brian Ma / Leo Yeung Copywriter: Alfred Wong / Tony Chan Country: Hong Kong

Kiwi Shoe Polish: Dream Girl

See full size 744x1008 px Released: September 2008 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY ADVERTISING HONG KONG Country: HONG KONG Category: Household maintenance & pet products Tags: Prints , Shoe polish , Creative review , Best shoe polish ads Advertiser: Sara Lee Hong Kong Ltd. Brand: Kiwi Shoe Polish Agency: Grey Hong Kong Photographer: Lester Lee Executive Creative Director: Keith Ho Creative Director: Brian Ma / Alfred Wong Art Director: Brian Ma / Leo Yeung Copywriter: Alfred Wong / Tony Chan Country: Hong Kong

Shinola shoe polish: Frankenstein

See full size 1120x1400 px Released: July 2008 Brand name: SHOE POLISH Agency: H2O Group Country: Guatemala Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , Best shoe polish ads Shining shoes for 80 years. Advertising Agency: H2O Group Guatemala Creative Director: Julio Orozco Lanena Art Director: Nelson Hernández Copywriter: Julio Orozco Lanena

Shinola shoe polish: Mummy

See full size 1120x1400 px Released: July 2008 Brand name: SHOE POLISH Agency: H2O Group Country: Guatemala Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , Best shoe polish ads Shining shoes for 80 years. Advertising Agency: H2O Group Guatemala Creative Director: Julio Orozco Lanena Art Director: Nelson Hernández Copywriter: Julio Orozco Lanena

Shinola shoe polish: Jack The Ripper

See full size 1120x1400 px Released: July 2008 Brand name: SHOE POLISH Agency: H2O Group Country: Guatemala Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , Best shoe polish ads Shining shoes for 80 years. Advertising Agency: H2O Group Guatemala Creative Director: Julio Orozco Lanena Art Director: Nelson Hernández Copywriter: Julio Orozco Lanena

Nugget Unique: Male Shoe

See full size 1200x792 px Released: July 2008 Avertiser: RECKITT BENCKISER Brand name: NUGGET SHOE POLISH Agency: Euro RSCG Brazil Country: Brazil Category: Household maintenance & pet products Tags: Prints , Shoe polish , Creative review , Best shoe polish ads Advertiser: RECKITT BENCKISER Product: Nugget Unique Agency: Euro RSCG Worldwide, São Paulo Creative Director: Rodrigo Corbari, Carlos Castelo Art Director: Fabio Queiroz Photographer: Max Schendel

Nugget Unique: Female Shoe

See full size 1200x792 px Released: June 2008 Avertiser: RECKITT BENCKISER Brand name: NUGGET SHOE POLISH Agency: Euro RSCG Brazil Country: Brazil Category: Household maintenance & pet products Tags: Prints , Shoe polish , Creative review , Best shoe polish ads Advertiser: RECKITT BENCKISER Product: Nugget Unique Agency: Euro RSCG Worldwide, São Paulo Creative Director: Rodrigo Corbari, Carlos Castelo Art Director: Fabio Queiroz Photographer: Max Schendel

Kiwi Shoe Polish: Reflection

See full size 1200x849 px Released: May 2008 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY, Barcelona Country: Spain Category: Household maintenance & pet products Tags: Creative review , Best shoe polish ads Advertising Agency: Grey, Barcelona, Spain

Kiwi Shoe Polish: Reflection

See full size 1200x849 px Released: May 2008 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY, Barcelona Country: Spain Category: Household maintenance & pet products Tags: Creative review , Best shoe polish ads Advertising Agency: Grey, Barcelona, Spain

Kiwi Shoe Polish: Reflection

See full size 1200x849 px Released: May 2008 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY, Barcelona Country: Spain Category: Household maintenance & pet products Tags: Creative review , Best shoe polish ads Advertising Agency: Grey, Barcelona, Spain

Kiwi Shoe Polish: Sunburn

See full size 1200x848 px Released: May 2008 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY, Barcelona Country: Spain Category: Household maintenance & pet products Tags: Prints , Creative review , Best shoe polish ads Extremely shiny shoes. Advertising Agency: Grey, Barcelona, Spain

Avel Shoe Polish: Buffalo

See full size 1278x901 px Released: April 2008 Avertiser: Avel Agency: CALLEGARI BERVILLE GREY Country: France Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads Press Lions 2008 No Award Household: Other BUFFALO AVEL SHOE POLISH Advertising Agency: CALLEGARI BERVILLE GREY, Paris, FRANCE Executive Creative Director: Andrea Stillacci Copywriter: Baptiste Thierry Art Director: Caroline Pauleau Account Supervisor: Jessica Not Advertiser's Supervisor: Marc Moura Photographer: Momatiuk/Eastcott (Corbis) Producer: Elena Mazzanti-Houel Type Of Ad: Newspaper and Magazine Date of First Appearance: 24/04/2008

Nugget Shoe Polish: UFO

See full size 1600x1066 px Released: April 2008 Brand name: NUGGET SHOE POLISH Agency: Euro RSCG Buenos Aires Country: Argentina Category: Personal effects - including perfumes, tobacco & luxury items Tags: Reflected light (wax) , Creative review , Best shoe polish ads Product: Nugget Shoe Polish Agency: Euro RSCG Buenos Aires Executive Creative Director: Gustavo Reyes Creative Director: Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo Art Director: Ivan Zimmermann Copywriter: Rodrigo Raices

Kleen: Brave Girl, 3

See full size 600x439 px Released: October 2007 Brand name: Kiwi Kleen Agency: BBDO BANGKOK Country: Thailand Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads

Kleen: Brave Girl, 2

See full size 600x439 px Released: October 2007 Brand name: Kiwi Kleen Agency: BBDO BANGKOK Country: Thailand Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads

Kleen: Brave Girl, 1

See full size 600x426 px Released: October 2007 Brand name: Kiwi Kleen Agency: BBDO BANGKOK Country: Thailand Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads

Kiwi Shoe Polish: Dirty Posters

See full size 1280x867 px Released: September 2007 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: AMBIENCE PUBLICIS Country: INDIA Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads Outdoor Lions 2008 No Award Household: Other DIRTY POSTERS KIWI SHOE POLISH Advertising Agency: PUBLICIS AMBIENCE, Mumbai, INDIA Executive Creative Director: Prasanna Sankhe/Ashish Khazanchi Creative Director: Prasanna Sankhe/Ashish Khazanchi Copywriter: Sangeetha Sampath Art Director: Sumedh Rasal Type Of Ad: Standardised Outdoor Date of First Appearance: 29/09/2007

Kiwi Shoe Polish: No Lips

See full size 600x454 px Released: April 2006 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY WORLDWIDE (INDIA) Country: INDIA Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads Press Lions 2006 No Award SARA LEE HOUSEHOLD AND BODY CARE INDIA KIWI SHOE POLISH Advertising Agency: GREY WORLDWIDE INDIA, Mumbai, INDIA Creative Director: Sajan Raj Kurup/Vikram Gaikwad Copywriter: Sajan Raj Kurup Art Director: Vikram Gaikwad/Deepak Singh Photographer: Umesh Aher Other Credits: Studio: Sanjay Shetye Type Of Ad: Newspaper Date of First Appearance: 29/04/2006 Studio: Sanjay Shetye

Kiwi Shoe Polish: Red Lips

See full size 600x453 px Released: April 2006 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY WORLDWIDE (INDIA) Country: INDIA Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads Press Lions 2006 No Award SARA LEE HOUSEHOLD AND BODY CARE INDIA KIWI SHOE POLISH Advertising Agency: GREY WORLDWIDE INDIA, Mumbai, INDIA Creative Director: Sajan Raj Kurup/Vikram Gaikwad Copywriter: Sajan Raj Kurup Art Director: Vikram Gaikwad/Deepak Singh Photographer: Umesh Aher Other Credits: Studio: Sanjay Shetye Type Of Ad: Newspaper Date of First Appearance: 29/04/2006 Studio: Sanjay Shetye

Kiwi Shoe Polish: Brown Lips

See full size 600x453 px Released: April 2006 Avertiser: KIWI Brand name: KIWI SHOE POLISH Agency: GREY WORLDWIDE (INDIA) Country: INDIA Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads Press Lions 2006 No Award SARA LEE HOUSEHOLD AND BODY CARE INDIA KIWI SHOE POLISH Advertising Agency: GREY WORLDWIDE INDIA, Mumbai, INDIA Creative Director: Sajan Raj Kurup/Vikram Gaikwad Copywriter: Sajan Raj Kurup Art Director: Vikram Gaikwad/Deepak Singh Photographer: Umesh Aher Other Credits: Studio: Sanjay Shetye Type Of Ad: Newspaper Date of First Appearance: 29/04/2006 Studio: Sanjay Shetye

Nugget Shoe Polish: Castaway

See full size 600x430 px Released: January 2006 Avertiser: RECKITT BENCKISER Brand name: NUGGET SHOE POLISH Agency: THE JUPITER DRAWING ROOM Country: South Africa Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads Press Lions 2006 No Award Household: Other CASTAWAY RECKITT BENCKISER NUGGET SHOE POLISH Advertising Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Johannesburg, SOUTH AFRICA Creative Director: Graham Warsop; Michael Blore Copywriter: Michael Blore Art Director: Liam Wielopolski Account Supervisor: Alison Deeb; Vanessa Collins Typographer: Liam Wielopolski Photographer: Michael Meyersfeld Other Credits: Production Manager: Belinda Shea Type Of Ad: Newspaper Date of First Appearance: 20/01/2006 Production Manager: Belinda Shea

Kleen Shoe Polish: Beard

See full size 450x600 px Released: January 2005 Brand name: Kiwi Kleen Agency: BBDO BANGKOK Country: Thailand Category: Household maintenance & pet products Tags: Shoe polish , Creative review , Best shoe polish ads Advertising Agency: BBDO BANGKOK , THAILAND Creative Director: Suthisak Sucharittanonta/Aussanee Augsornnugul/Pornthep Piyarat Copywriter: Akarapong Dangkrajang/Suthisak Sucharittanonta Art Director: Badin Limapornvanich Photographer: Boonsunh Chalard Other Credits: Zone Retouch Type Of Ad: Magazine Date of First Appearance: 10/01/2005 Zone Retouch

EXAM CHEAT NOTE

See full size 600x600 px Released: January 2005 Avertiser: RECKITT BENCKISER Brand name: NUGGET SHOE POLISH Agency: THE JUPITER DRAWING ROOM, Johannesburg Country: South Africa Tags: Creative review , Best shoe polish ads

POLICE OFFICER

See full size 600x600 px Released: January 2005 Avertiser: RECKITT BENCKISER Brand name: NUGGET SHOE POLISH Agency: THE JUPITER DRAWING ROOM, Johannesburg Country: South Africa Tags: Creative review , Best shoe polish ads

MIRROR

See full size 399x600 px Released: September 2004 Avertiser: RECKITT BENCKISER Brand name: NUGGET SHOE SHINE Agency: PUBLIART EURO RSCG Country: Chile Tags: Creative review , Best shoe polish ads Creators Copywriter: Art Director: Account Supervisor: Carolina Garcia Advertiser Supervisor: Juan Cristobal Gonzales Creative Director: Photographer: Juan Diego Santa Cruz Typographer: Eduardo Olivares Illustrator: Advertising Agency: PUBLIART EURO RSCG Creative Team: Rodrigo Briceno,Rodrigo Briceno/Juan Baraona,Eduardo Olivares Other:

DIAMOND RING

See full size 440x600 px Released: July 2003 Avertiser: RECKITT BENKISER INDIA Brand name: SHOE POLISH Agency: EURO RSCG Country: INDIA Tags: Creative review , Best shoe polish ads Creators Copywriter: Surendra Gohey Art Director: Surendra Gohey Account Supervisor: Advertiser Supervisor: V. Suresh (Marketing Manager) Creative Director: Ashok Karnik Photographer: Siddharth Nath Typographer: Illustrator: Rajesh Gaikwad Advertising Agency: Creative Team: Other:

TOW TRUCK

See full size 600x432 px Released: July 2003 Avertiser: CRUZ VERDE Brand name: KIWI SHOE POLISH Agency: PUBLICIS CASADEVALL PEDRENO & PRG Country: Spain Tags: Creative review , Best shoe polish ads Creators Copywriter: Ramon Caba Art Director: Gil Blancafort Account Supervisor: Advertiser Supervisor: Paco Casa / Ignasi Aguilo Creative Director: Carles Grau / Oriol Villar Photographer: Bela Adler / Salvador Fresneda Typographer: Illustrator: Advertising Agency: Creative Team: Other:

POLICEMAN

See full size 600x432 px Released: July 2003 Avertiser: CRUZ VERDE Brand name: KIWI SHOE POLISH Agency: PUBLICIS CASADEVALL PEDRENO & PRG Country: Spain Tags: Creative review , Best shoe polish ads Creators Copywriter: Ramon Caba Art Director: Gil Blancafort Account Supervisor: Advertiser Supervisor: Paco Casa / Ignasi Aguilo Creative Director: Carles Grau / Oriol Villar Photographer: Bela Adler / Salvador Fresneda Typographer: Illustrator: Advertising Agency: Creative Team: Other:

GARAGE

See full size 600x432 px Released: July 2003 Avertiser: CRUZ VERDE Brand name: KIWI SHOE POLISH Agency: PUBLICIS CASADEVALL PEDRENO & PRG Country: Spain Tags: Creative review , Best shoe polish ads Creators Copywriter: Ramon Caba Art Director: Gil Blancafort Account Supervisor: Advertiser Supervisor: Paco Casa / Ignasi Aguilo Creative Director: Carles Grau / Oriol Villar Photographer: Bela Adler / Salvador Fresneda Typographer: Illustrator: Advertising Agency: Creative Team: Other:

ACCIDENT

See full size 600x432 px Released: July 2003 Avertiser: CRUZ VERDE Brand name: KIWI SHOE POLISH Agency: PUBLICIS CASADEVALL PEDRENO & PRG Country: Spain Tags: Creative review , Best shoe polish ads Creators Copywriter: Ramon Caba Art Director: Gil Blancafort Account Supervisor: Advertiser Supervisor: Paco Casa / Ignasi Aguilo Creative Director: Carles Grau / Oriol Villar Photographer: Bela Adler / Salvador Fresneda Typographer: Illustrator: Advertising Agency: Creative Team: Other:

DOG

See full size 460x600 px Released: September 2002 Avertiser: SARA LEE HONG KONG Brand name: KIWI INSTANT WAX SHOESHINE Agency: EURO RSCG PARTNERSHIP Country: HONG KONG Tags: Creative review , Best shoe polish ads Creators Copywriter: Art Director: JOSEPH LAU Account Supervisor: Advertiser Supervisor: Creative Director: Angela Pong/Rachel Chau/Marky Lo Photographer: DICK CHAN Typographer: Joseph Lau Illustrator: Advertising Agency: Creative Team: Other:

COINS

See full size 479x600 px Released: September 2002 Avertiser: SARA LEE HONG KONG Brand name: KIWI INSTANT WAX SHOESHINE Agency: EURO RSCG PARTNERSHIP Country: HONG KONG Tags: Creative review , Best shoe polish ads Creators Copywriter: Art Director: JOSEPH LAU Account Supervisor: Advertiser Supervisor: Creative Director: Angela Pong/Rachel Chau/Marky Lo Photographer: DICK CHAN Typographer: Joseph Lau Illustrator: Advertising Agency: Creative Team: Other:

SHINER

See full size 423x600 px Released: January 2002 Avertiser: SARA LEE Brand name: KIWI SHOE POLISH Agency: TBWA\ Country: South Africa Tags: Creative review , Best shoe polish ads Creators Copywriter: Avital Pinchevsky Art Director: Peter Khoury Account Supervisor: Advertiser Supervisor: Creative Director: Frances Luckin/Chris Garbutt Photographer: DAVID PRIOR Typographer: Peter Khoury Illustrator: Advertising Agency: Creative Team: Other:

REAR VIEW MIRROR

See full size 600x382 px Released: January 2002 Avertiser: WERNER & MERTZ Brand name: ERDAL SHOE POLISH Agency: JUNG von MATT/ALSTER Country: Germany Tags: Creative review , Best shoe polish ads Creators Copywriter: Art Director: Hans Weishaeupl Account Supervisor: Advertiser Supervisor: Creative Director: Thim Wagner/Niels Alzen Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

MIRROR

See full size 507x768 px Released: January 2000 Avertiser: CLOROX Brand name: GUARD SHOE POLISH/WAX Agency: NAGA DDB Country: Malaysia Tags: Creative review , Best shoe polish ads Creators Copywriter: TED LIM Art Director: JO HO Account Supervisor: GAIL DE SILVA Advertiser Supervisor: DANIEL ONG Creative Director: TED LIM Photographer: PIX STUDIO Typographer: Illustrator: Advertising Agency: Creative Team: Other: