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Home / Focus / Best underwear ads

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

«« Most funny ads

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Liaison Dangereuse: Sexiness for everyone

Stills from video click to enlarge

Released:	October 2009
Brand name:	Liaison Dangereuse
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Lingerie , Best underwear ads

View online or Download (original resolution) (6.9 MB in .mov)

Credits:

Liaison Dangereuse is the most exclusive Online-Lingerie-Store in Germany. Their claim is "Sexinesse for everyone. Everywhere." And they really mean "everyone!"

Advertising Agency: Glow, Berlin, Germany
Production: Alexander Luckowitz, M.A.R.K.13
Director: Til Obladen
Camera: Felix Novo de Oliveira
Cut: Carsten Eder
Set design: Sylvester Koziolek

Nayomi push-up bra: Library

$Prints, Outdoor, Ads Nayomi push-up bra: Library, Nayomi push-up bra, Raad\TBWA,$

	See full size 920x651 px
Released:	August 2009
Avertiser:	Nayomi
Brand name:	Nayomi push-up bra
Agency:	Raad\TBWA
Country:	South Africa
Tags:	Creativity , Prints , CLOTHING/FOOTWEAR , Best underwear ads , Best of the month
Advertising Agency: TBWA\Raad, Dubai, UAE Executive Creative Director: Milos Ilic Copywriter: Sandeep Fernandes Art Director: Amritraj Gupta Photographer: Nader Bilgrami

Bonds boxers: Racey Shapes

TV-Spots Bonds underwear THE CAMPAIGN PALACE

Stills from video click to enlarge

Released:	August 2009
Avertiser:	BONDS
Brand name:	Bonds underwear
Agency:	THE CAMPAIGN PALACE
Country:	AUSTRALIA
Category:	Clothing & footwear
Tags:	Best underwear ads

View online or Download (original resolution) (2.9 MB in .mov)

Credits:

Client: Bonds
Agency: The Campaign Palace Sydney
Production Company: Stink
Director: James Brown
DoP: Danny Ruhlmann
Group Head: Alita Mcmenamin
Account manager: Michelle Taylor- Wood
Creative Director: CAMERON HOELTER
Deputy Creative Director: Kelly Putter
Agency Producer: Jacqui Gillies
Producer: Robert Bray
Country: Australia

Nayomi push-up bra: Supermarket

$Prints, Outdoor, Ads Nayomi push-up bra: Supermarket, Nayomi push-up bra, Raad\TBWA,$

	See full size 920x647 px
Released:	August 2009
Avertiser:	Nayomi
Brand name:	Nayomi push-up bra
Agency:	Raad\TBWA
Country:	South Africa
Tags:	Creativity , Prints , CLOTHING/FOOTWEAR , Best underwear ads
Advertising Agency: TBWA\Raad, Dubai, UAE Executive Creative Director: Milos Ilic Copywriter: Sandeep Fernandes Art Director: Amritraj Gupta Photographer: Nader Bilgrami

Blush: Lingerie to go

	See full size 1500x1134 px
Released:	July 2009
Avertiser:	BLUSH
Brand name:	BLUSH LINGERIE
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Lingerie , Best underwear ads
Everything must go! Advertising Agency: Glow, Berlin, Germany Creative Director: Johannes Krempl Art Director: Carmen Gebhart Illustrator: Denise Kopf Organisation: Zsofia Kerekes, Yannick Labbe

Intimissimi: Mirrors

TV-Spots Intimissimi/Calzedonia LEO BURNETT ITALIA

Stills from video click to enlarge

Released:	April 2009
Avertiser:	Intimissimi
Brand name:	Intimissimi/Calzedonia
Agency:	LEO BURNETT ITALIA
Country:	Italy
Category:	Clothing & footwear
Tags:	Best underwear ads , Lingerie

View online or Download (original resolution) (6.3 MB in .mp4)

Credits:

CLIENTE: Intimissimi
AGENZIA: Leo Burnett Italia
REGIA: Greg Kadel
MODELLA: Irina Shaykhlislamova
DIREZIONE CREATIVA: Paolo Dematteis Riccardo Robiglio
ART DIRECTOR: Stefania Abbrugiati
COPYWRITER: Julie Carpinelli
MUSICA: Sagi Rei - I'll fly with you

Blush Lingerie: Reflection

	See full size 1200x848 px
Released:	October 2008
Avertiser:	BLUSH
Brand name:	BLUSH LINGERIE
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Best underwear ads , Prints , Creative review
Brand: Blush Advertising Agency: glow, Berlin, Germany Photographer: Thorsten Klapsch Creative Director: Johannes Krempl Art Director: Nicole Lanners

Balls men's underwear: Washington

	See full size 851x1200 px
Released:	October 2008
Brand name:	Balls Underwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Best underwear ads , Work , Prints , Best of the month , Creative review
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Directors: Nicole Lanners, Carmen Gebhardt, Ina Rüdiger

Balls men's underwear: Columbus

	See full size 851x1200 px
Released:	October 2008
Brand name:	Balls Underwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Work , Prints , Creative review , Best underwear ads
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Directors: Nicole Lanners, Carmen Gebhardt, Ina Rüdiger

Balls men's underwear: Louis XIV

	See full size 851x1200 px
Released:	October 2008
Brand name:	Balls Underwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Work , Prints , Creative review , Best underwear ads
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Directors: Nicole Lanners, Carmen Gebhardt, Ina Rüdiger

Balls men's underwear: Bismarck

	See full size 851x1200 px
Released:	October 2008
Brand name:	Balls Underwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Work , Prints , Creative review , Best underwear ads
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Directors: Nicole Lanners, Carmen Gebhardt, Ina Rüdiger

Eggo man's underwear: Exhibitionist

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Released:	October 2008
Brand name:	EGGO
Agency:	Noble Graphics
Country:	Bulgaria
Category:	Clothing & footwear
Tags:	Creative outdoor , Sales promotion , Best underwear ads
Advertiser: Eggo Advertising agency: Noble Graphics Creative Studio Creative director: Chavdar Kenarov Art Director: Boris Bonev Copywriter: Anton Georgiev Photographer/Illustrator: Atanas Kanchev

Styx Underwear: We are not getting into your ass

	See full size 700x495 px
Released:	September 2008
Brand name:	STYX
Country:	Czech Republic
Category:	Clothing & footwear
Tags:	Exciting double page (centerfold) magazine ads and use of extenders , Award show winner , Best underwear ads , Double page skin , Creative review , Prints , Bookmark as an advertising medium
Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a manґs rear end (buttocks). We use double sided page with just one big simple close-up image: mann's bottom. When you open the magazine, youґll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.

Bonds: The Short (freestyler)

Stills from video click to enlarge

Released:	August 2008
Avertiser:	BONDS
Brand name:	Bonds underwear
Agency:	THE CAMPAIGN PALACE
Country:	AUSTRALIA
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (6.9 MB in .mpg)

Credits:

The Campaign Palace agency found the actor with soccer flicks and tricks skills for the new Bonds “The Short” commercial on Youtube

Advertiser: Pacific Brands

Brand: Bonds

Agency: The Campaign Palace, Sydney
Creative Group Head: Sasha Firth
Editor: Simon @ Guillotine
Creative Director/ AD / copywriter: Georgia Arnott
Creative Director/ AD / copywriter: Jon Burden
Agency Producer: Jacqui Gillies
Producer: Robert Bray
Director: James Brown
Production Company: Stink via Doll
Other Credits: Sound by Nylon.
Account Director: Mel Gill
Account Manager: Pamela Lloyd

Bonds: Tee

Stills from video click to enlarge

Released:	August 2008
Avertiser:	BONDS
Brand name:	Bonds underwear
Agency:	THE CAMPAIGN PALACE
Country:	AUSTRALIA
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (10.4 MB in .mov)

Credits:

The Campaign Palace, Sydney wanted to create a piece dedicated to the summers you have when you’re young. When you’re free and spontaneous. They worked with @radical.media director Chris Riggert, to get something filmic and natural. There’s high and low points in the piece, which makes it credible and authentic.

Advertiser: Pacific Brands

Brand: Bonds
Agency: The Campaign Palace, Sydney
Editor: Stuart Reeves
Group Head: Sasha Firth
Creative Director/ AD / copywriter: Georgia Arnott
Creative Director/ AD / copywriter: Jon Burden
Agency Producer: MEREDYTH JUDD
Producer: Karen Bryson
Director: christopher riggert
Production Company: @radical.media
Country: Australia
Original music: MGMT (Weekend Warriors
Account Director: Mellissa Gill
Account Manager: Pamela Lloyd

SFYS bras: Side

	See full size 1037x1400 px
Released:	July 2008
Brand name:	Secrets From Your Sister
Agency:	Juniper Park
Country:	Canada
Category:	Retail stores & rental companies
Tags:	Goods for women , Lingerie , Bra , Best underwear ads , Painted lingerie , Prints
Advertiser: Secrets From Your Sister (bras botique) Tagline: Bra fitting specialists Advertising Agency: Juniper Park, Toronto, Canada Creative Directors: Alan Madill, Terry Drummond Art Directors: Jeff Cheung, Noreel Asuro Copywriters: Andrew Chisholm, Heather Hnatiuk Illustrator: Sarah J. Coleman Photographer: Todd Mclellan

Dorians Department Store: Tiger

	See full size 1400x934 px
Released:	July 2008
Brand name:	LINGERIE
Agency:	APEX/BBDO
Country:	Ecuador
Category:	Retail stores & rental companies
Tags:	Prints , Lingerie , Creative review , Best underwear ads
Unleash his wild side. Advertising Agency: APEX BBDO, El Salvador Creative Directors: Orlando Alvarez, Salvador Martinez Art Director: Rafael Martinez Copywriter: Orlando Alvarez Photographer: Odir Marroquin

Dorians Department Store: Lion

	See full size 1400x934 px
Released:	July 2008
Brand name:	LINGERIE
Agency:	APEX/BBDO
Country:	Ecuador
Category:	Retail stores & rental companies
Tags:	Prints , Lingerie , Creative review , Best underwear ads
Unleash his wild side. Advertising Agency: APEX BBDO, El Salvador Creative Directors: Orlando Alvarez, Salvador Martinez Art Director: Rafael Martinez Copywriter: Orlando Alvarez Photographer: Odir Marroquin

"Fruit of the Loom" underwear: Performance

Stills from video click to enlarge

Released:	July 2008
Avertiser:	FRUIT OF THE LOOM
Agency:	THE RICHARDS GROUP
Country:	USA
Category:	Clothing & footwear
Tags:	Music video styled ads , Bra , Creative review , Best underwear ads

View online or Download (original resolution) (5.8 MB in .mov)

Credits:

A Cirque du Soleil-like ode to underwear.

Client: Fruit of the Loom
Agency: The Richards Group
Chief Creative Officer: Stan Richards
Group Creative Director: Dennis Walker,
Ron Henderson
Art Director: Kristen Devlin
Copywriter: Clint Carter
Agency Producer: Sheri Cartwright
Production Company: HSI
Director: Gerard de Thame
Executive Producer: Maddi Carlton,
Fabyan Daw
Director of Photography: Mick Coulter
Motion Design: Digital Kitchen
Post Production/VFX: charlieuniformtango
Editor: Jack Waldrip
Music Company: Wojahn Brothers
Telecine Company: Company 3

Dorians Department Store: Gorilla

	See full size 1400x934 px
Released:	July 2008
Brand name:	LINGERIE
Agency:	APEX/BBDO
Country:	Ecuador
Category:	Retail stores & rental companies
Tags:	Prints , Lingerie , Creative review , Best underwear ads
Unleash his wild side. Advertising Agency: APEX BBDO, El Salvador Creative Directors: Orlando Alvarez, Salvador Martinez Art Director: Rafael Martinez Copywriter: Orlando Alvarez Photographer: Odir Marroquin

Mia Lingerie: Office

	See full size 1417x1002 px
Released:	June 2008
Avertiser:	Mia Lingerie
Agency:	Ad Impact Advertising
Country:	AUSTRALIA
Category:	Clothing & footwear
Tags:	Goods for women , Creative review , Best underwear ads , новости и статьи , Статьи , Новости , News
The campaign hints at inevitable and irresistible consequences of wearing the sexy underwear. Product: Mia Lingerie Agency: Ad Impact, Perth Photographer: Simon Westlake @ illustrations Creatives: Drew Ridley & Neil Martin Country: Australia Account Director: Luciano D'Ambrogio Account Executive: Alex Pine Design Director: Petar Martinis 3D Designer: Luka Znaor Production Designer: Matthew Ridley

Mia Lingerie: Bathroom

	See full size 1417x1002 px
Released:	June 2008
Avertiser:	Mia Lingerie
Agency:	Ad Impact Advertising
Country:	AUSTRALIA
Category:	Clothing & footwear
Tags:	Goods for women , Creative review , Best underwear ads , новости и статьи , Статьи , Новости , News
The campaign hints at inevitable and irresistible consequences of wearing the sexy underwear. Product: Mia Lingerie Agency: Ad Impact, Perth Photographer: Simon Westlake @ illustrations Creatives: Drew Ridley & Neil Martin Country: Australia Account Director: Luciano D'Ambrogio Account Executive: Alex Pine Design Director: Petar Martinis 3D Designer: Luka Znaor Production Designer: Matthew Ridley

Mia Lingerie: Dining

	See full size 1417x1002 px
Released:	June 2008
Avertiser:	Mia Lingerie
Agency:	Ad Impact Advertising
Country:	AUSTRALIA
Category:	Clothing & footwear
Tags:	Goods for women , Creative review , Best underwear ads
The campaign hints at inevitable and irresistible consequences of wearing the sexy underwear. Product: Mia Lingerie Agency: Ad Impact, Perth Photographer: Simon Westlake @ illustrations Creatives: Drew Ridley & Neil Martin Country: Australia Account Director: Luciano D'Ambrogio Account Executive: Alex Pine Design Director: Petar Martinis 3D Designer: Luka Znaor Production Designer: Matthew Ridley

Kmart Underwear: It's more fun in your undies

Stills from video click to enlarge

Released:	June 2008
Avertiser:	KMART
Agency:	cumminsnitro
Country:	AUSTRALIA
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (4.3 MB in .mov)

Credits:

Product: Kmart Underwears
Agency: CumminsNitro, Melbourne
Creatives: SEAN CUMMINS (Executive Creative Director)
Fiona Leeming (Creative Director)
Fiona Leeming (Art Director)
Julie Spedding (Art Director)
Andrew Doodson (Art Director)
Fiona Leeming (Copywriter)
Angela Harding (Copywriter)
Jason English-Rees (Copywriter)
Georgina Toole (Agency Producer)
Director: Richard Bailey
Production Company: CAPITOL PRODUCTIONS
Country: Australia

Change Lingerie: Change in Saudi Arabia

	See full size 849x1200 px
Released:	May 2008
Brand name:	Change Lingerie
Agency:	Ogilvy Jeddah
Country:	Saudi Arabia
Category:	Clothing & footwear
Tags:	Prints , Goods for women , Creative review , Best underwear ads
Cover anything but the lingerie. CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience. Advertising Agency: Ogilvy, Jeddah, Saudi Arabia Creative Director: Mazen Hassan Art Director / Illustrator: Yasser Alireza Copywriters: Yasser Alireza, Fitna Nazer Account management: Khaled Shalha

Change Lingerie: Change in Saudi Arabia

	See full size 1200x849 px
Released:	May 2008
Brand name:	Change Lingerie
Agency:	Ogilvy Jeddah
Country:	Saudi Arabia
Category:	Clothing & footwear
Tags:	Prints , Goods for women , Creative review , Best underwear ads
Cover anything but the lingerie. CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience. Advertising Agency: Ogilvy, Jeddah, Saudi Arabia Creative Director: Mazen Hassan Art Director / Illustrator: Yasser Alireza Copywriters: Yasser Alireza, Fitna Nazer Account management: Khaled Shalha

Change Lingerie: Change in Saudi Arabia

	See full size 849x1200 px
Released:	May 2008
Brand name:	Change Lingerie
Agency:	Ogilvy Jeddah
Country:	Saudi Arabia
Category:	Clothing & footwear
Tags:	Prints , Goods for women , Creative review , Best underwear ads
Cover anything but the lingerie. CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience. Advertising Agency: Ogilvy, Jeddah, Saudi Arabia Creative Director: Mazen Hassan Art Director / Illustrator: Yasser Alireza Copywriters: Yasser Alireza, Fitna Nazer Account management: Khaled Shalha

K-LYNN LINGERIE: Bra (1/3)

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Released:	April 2008
Brand name:	K-Lynn
Agency:	JWT Dubai
Country:	UAE
Category:	Clothing & footwear
Awards:	Dubai Lynx 2008 Print Gold , Dubai Lynx 2008 , Dubai Lynx 2008 Outdoor Gold
Tags:	Award show winner , Creative review , Best underwear ads
Category: Clothing, Footwear & Accessories Title: BRA Advertiser/Client: GULF MODE GARMENTS TRADING LLC Product/Service: K-LYNN LINGERIE Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Executive Creative Director: Chafic Haddad Copywriter: Rania Makarem / Sally Tambourgi Art Director: Rania Makarem / Sally Tambourgi Photographer: Tina Patni Account Supervisor: Celine Zaynoun Advertiser's Supervisor: Christopher Karam

K-LYNN LINGERIE: STRING

	See full size 1410x990 px
Released:	March 2008
Brand name:	K-Lynn
Agency:	JWT Dubai
Country:	UAE
Category:	Clothing & footwear
Awards:	Dubai Lynx 2008 Print Gold , Dubai Lynx 2008 , Dubai Lynx 2008 Outdoor Gold
Tags:	Award show winner , Creative review , Best underwear ads
Category: Clothing, Footwear & Accessories Title: STRING Advertiser/Client: GULF MODE GARMENTS TRADING LLC Product/Service: K-LYNN LINGERIE Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Executive Creative Director: Chafic Haddad Copywriter: Rania Makarem / Sally Tambourgi Art Director: Rania Makarem / Sally Tambourgi Photographer: Tina Patni Account Supervisor: Celine Zaynoun Advertiser's Supervisor: Christopher Karam

K-LYNN LINGERIE: PANTY

	See full size 1410x990 px
Released:	March 2008
Brand name:	K-Lynn
Agency:	JWT Dubai
Country:	UAE
Category:	Clothing & footwear
Awards:	Dubai Lynx 2008 Print Gold , Dubai Lynx 2008 , Dubai Lynx 2008 Outdoor Gold
Tags:	Award show winner , Creative review , Best underwear ads
Category: Clothing, Footwear & Accessories Title: PANTY Advertiser/Client: GULF MODE GARMENTS TRADING LLC Product/Service: K-LYNN LINGERIE Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Executive Creative Director: Chafic Haddad Copywriter: Rania Makarem / Sally Tambourgi Art Director: Rania Makarem / Sally Tambourgi Photographer: Tina Patni Account Supervisor: Celine Zaynoun Advertiser's Supervisor: Christopher Karam

Balls Men's Underwear: Robin

	See full size 851x1200 px
Released:	March 2008
Brand name:	Balls Underwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Prints , Work , Creative review , Best underwear ads
Advertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Director: Ina Ruediger Illustrator: Hanns Otto

Balls Men's Underwear: Napoleon

	See full size 851x1200 px
Released:	March 2008
Brand name:	Balls Underwear
Agency:	Glow
Country:	Germany
Category:	Clothing & footwear
Tags:	Prints , Work , Creative review , Best underwear ads
dvertising Agency: glow, Berlin, Germany Creative Director: Johannes Krempl Art Director: Ina Ruediger Illustrator: Hanns Otto

LOUD

	See full size 3000x2121 px
Released:	February 2008
Avertiser:	GEBRUEDER MEY & CO.
Brand name:	MEY UNDERWEAR
Agency:	JUNG VON MATT
Country:	Germany
Category:	Special Build
Tags:	Outdoor , Creative review , Best underwear ads , Creative outdoor , Ads on buildings
Company: JUNG von MATT, GERMANY, Berlin Executive Creative Director: Mathias Stiller, Wolfgang Schneider Creative Director: Christian Himmelspach, Boris Schwiedrzik Copywriter: Jens Daum Art Director: Frederik Hofmann Account Supervisor: Frank Lotze, Karoline Huber, Sandra Ortmann, Sandra Harsch Producer: Sven Hannemann

WEIGHTS

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Released:	January 2008
Avertiser:	JBS UNDERWEAR
Brand name:	JBS UNDERWEAR
Agency:	... & CO.
Country:	Denmark
Category:	Clothing, Footwear, Accessories
Tags:	Press , Creative review , Best underwear ads
Company: & CO., DENMARK, Copenhagen Creative Director: Thomas Hoffmann Art Director: Martin Storgaard/Thomas Hoffmann Account Supervisor: Jens Skjerris Advertiser's Supervisor: Thomas Christensson Photographer: Fredrik Clement

SPEAKER

	See full size 3000x2121 px
Released:	January 2008
Avertiser:	JBS UNDERWEAR
Brand name:	JBS UNDERWEAR
Agency:	... & CO.
Country:	Denmark
Category:	Clothing, Footwear, Accessories
Tags:	Press , Creative review , Best underwear ads
Company: & CO., DENMARK, Copenhagen Creative Director: Thomas Hoffmann Art Director: Martin Storgaard/Thomas Hoffmann Account Supervisor: Jens Skjerris Advertiser's Supervisor: Thomas Christensson Photographer: Fredrik Clement

Agent Provocateur Lingerie: Cheeky Copies

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Released:	December 2007
Avertiser:	AGENT PROVOCATEUR
Agency:	DDB Vancouver
Country:	Canada
Category:	Clothing & footwear
Tags:	Work , Creative review , Outdoor ads which make free presents (samples) , Best underwear ads
Vancouver created a mobile office, with a difference, to raise awareness for Canada's first Agent Provocateur location. Product : Agent Provocateur Lingerie Agency : DDB Vancouver Photographer: Philip Jarmain Executive Creative Director: Alan Russell Creative Director: Dean Lee Art Director: Chris Moore Copywriter: Jarrod Banadyga Producer: Zara O'Shannacery Country : Canada Other Credits : AE: Sarah Duyker

Fayreform Lingerie: Work Your Curves, 3

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Released:	September 2007
Brand name:	Fayreform
Agency:	Saatchi & Saatchi, New Zealand
Country:	New Zealand
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Work , Lingerie , Creative review , Best underwear ads
Bet you didn't notice the armadillo. Fayreform Work Your Curves Advertising Agency: Saatchi & Saatchi, New Zealand Executive Creative Director: Mike O'Sullivan Creative Group Heads: Rob Beamish, Hilary Badger Photographer: Craig Owen

Fayreform Lingerie: Work Your Curves, 2

	See full size 849x1200 px
Released:	September 2007
Brand name:	Fayreform
Agency:	Saatchi & Saatchi, New Zealand
Country:	New Zealand
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Work , Lingerie , Creative review , Best underwear ads
Bet you didn't notice the armadillo. Fayreform Work Your Curves Advertising Agency: Saatchi & Saatchi, New Zealand Executive Creative Director: Mike O'Sullivan Creative Group Heads: Rob Beamish, Hilary Badger Photographer: Craig Owen

Fayreform Lingerie: Work Your Curves, 1

	See full size 847x1200 px
Released:	September 2007
Brand name:	Fayreform
Agency:	Saatchi & Saatchi, New Zealand
Country:	New Zealand
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Work , Lingerie , Creative review , Best underwear ads
Bet you didn't notice the guy in the ape suit. Fayreform Work Your Curves Advertising Agency: Saatchi & Saatchi, New Zealand Executive Creative Director: Mike O'Sullivan Creative Group Heads: Rob Beamish, Hilary Badger Photographer: Craig Owen

Meat Locker

Stills from video click to enlarge

Released:	September 2007
Avertiser:	STANFIELD'S
Brand name:	Stanfields Underwear
Agency:	John st.
Country:	Canada
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (2.4 MB in .mov)

Credits:

Agency: john st
Creative Directors: Stephen Jurisic & Angus Tucker
Copywriter: Chris Hirsch
Art Director: Nellie Kim
Agency Producer: Michelle Orlando
Team Leader: Arthur Fleischmann
Project Manager: Robyn Crookshank

Production Company: OPC
Executive Producer: Harland Weiss
Director: Michael Downing
Line Producer: Cindy Marshall
DOP: Tico Poulakakis

Editing Company: School Editing
Editor: Brian Wells
Online: Rodney Dowd, School Editing
Music: Vapor Music

Exercise Ball

Stills from video click to enlarge

Released:	September 2007
Avertiser:	STANFIELD'S
Brand name:	Stanfields Underwear
Agency:	John st.
Country:	Canada
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (1.9 MB in .mov)

Credits:

Guys Night Out

Stills from video click to enlarge

Released:	September 2007
Avertiser:	Stanfields
Brand name:	Stanfields Underwear
Agency:	John st.
Country:	Canada
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (1.9 MB in .mov)

Credits:

Dim Paris Lingerie: Dim girls, 3

	See full size 1280x1024 px
Released:	September 2007
Avertiser:	DIM
Tags:	Prints , Personal effects - including perfumes, tobacco & luxury items , Lingerie , Work , Creative review , Best underwear ads

Dim Paris Lingerie: Dim girls, 2

	See full size 1280x1024 px
Released:	September 2007
Avertiser:	DIM
Tags:	Prints , Personal effects - including perfumes, tobacco & luxury items , Lingerie , Work , Creative review , Best underwear ads

Dim Paris Lingerie: Dim girls, 1

	See full size 1280x1024 px
Released:	September 2007
Avertiser:	DIM
Tags:	Prints , Personal effects - including perfumes, tobacco & luxury items , Lingerie , Work , Creative review , Best underwear ads

Chloe Fall 2007

	See full size 500x572 px
Released:	September 2007
Brand name:	Chloe
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads
Freja Beha, Shalom Harlow, and Anja Rubik by Inez & Vinoodh for Chloe Fall 2007

Armani Exchange

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Released:	September 2007
Avertiser:	ARMANI
Brand name:	Armani Exchange
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Personal effects - including perfumes, tobacco & luxury items , Work , Prints , Clint Mauro , Creative review , Erotic ads for women , Best underwear ads
Clint Mauro. Tom Munro, Armani Exchange Underwear

Armani Exchange

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Released:	September 2007
Avertiser:	ARMANI
Brand name:	Armani Exchange
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Personal effects - including perfumes, tobacco & luxury items , Work , Prints , Clint Mauro , Creative review , Erotic ads for women , Best underwear ads
Clint Mauro. Tom Munro, Armani Exchange Underwear

Maggie Gyllenhaal: "Lessons In Lingerie"

	See full size 500x579 px
Released:	September 2007
Avertiser:	AGENT PROVOCATEUR
Brand name:	Maggie Gyllenhaal
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , CLOTHING/FOOTWEAR , Work , Celebrity marketing , Creative review , Best underwear ads

Maggie Gyllenhaal: "Lessons In Lingerie"

	See full size 500x708 px
Released:	September 2007
Avertiser:	AGENT PROVOCATEUR
Brand name:	Maggie Gyllenhaal
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , CLOTHING/FOOTWEAR , Work , Celebrity marketing , Creative review , Best underwear ads

Maggie Gyllenhaal: "Lessons In Lingerie"

	See full size 468x601 px
Released:	September 2007
Avertiser:	AGENT PROVOCATEUR
Brand name:	Maggie Gyllenhaal
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , CLOTHING/FOOTWEAR , Work , Celebrity marketing , Creative review , Best underwear ads
Serena Rees, co-founder of Agent Provocateur, said: "Maggie is not an obvious sex symbol." "She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike."

JOCKEY 3D INNOVATIONS

	See full size 3000x2121 px
Released:	September 2007
Avertiser:	JOCKEY
Brand name:	UNDERWEAR
Country:	United Kingdom
Category:	Best Use of Special Events & Stunt/Live Advertising
Tags:	Best use of media/medium & target audience , Creative review , Best underwear ads
Company: Date of 1st Implementation, UNITED KINGDOM, London Media Placement: Type of Media Company: 1.09.2007, UNITED KINGDOM, London Various locations throughout Europe: Vertical Catwalks

JBS mens underwear: Men don’t want to look at naked men

Stills from video click to enlarge

Released:	August 2007
Brand name:	JBS
Country:	Denmark
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Creative review , Best underwear ads

View online or Download (original resolution) (1.8 MB in .avi)

JBS mens underwear: Sygeplejerske

	See full size 1280x1024 px
Released:	August 2007
Brand name:	JBS
Country:	Denmark
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Creative review , Best underwear ads

JBS mens underwear: Stuepige

	See full size 1280x1024 px
Released:	August 2007
Brand name:	JBS
Country:	Denmark
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Creative review , Best underwear ads

JBS mens underwear: Secretary

	See full size 1280x1024 px
Released:	August 2007
Brand name:	JBS
Country:	Denmark
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Creative review , Best underwear ads , новости и статьи , Статьи , Новости , News

JBS mens underwear: Nonne

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Released:	August 2007
Brand name:	JBS
Country:	Denmark
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Creative review , Best underwear ads

Tuba Girl

TV-Spots ELLE MACPHERSON INTIMATES The Names Agency

Stills from video click to enlarge

Released:	August 2007
Avertiser:	BENDON LINGERIE
Brand name:	ELLE MACPHERSON INTIMATES
Agency:	The Names Agency
Country:	AUSTRALIA
Tags:	Lingerie , Work , Viral , CLOTHING/FOOTWEAR , TV Spots , Creative review , Best underwear ads

View online or Download (original resolution) (1.7 MB in .avi)

Credits:

Client: Elle Macpherson Intimates
Agency: The Names Agency
Creative Director: The Glue Society
Production Company: @radical.media
Director: The Glue Society
Executive Producer: Maya Brewster, Gregg Carlesimo
Producer: Alec Sash
Director of Photography: Anthony Wolberg
Editorial Company: Outpost Digital
Editor: Ron Patane
Post Production: Outpost Digital

Saucer Girl

Stills from video click to enlarge

Released:	August 2007
Avertiser:	BENDON LINGERIE
Brand name:	ELLE MACPHERSON INTIMATES
Agency:	The Names Agency
Country:	AUSTRALIA
Tags:	Lingerie , Work , Viral , CLOTHING/FOOTWEAR , TV Spots , Creative review , Best underwear ads

View online or Download (original resolution) (3.1 MB in .avi)

Credits:

Bubble Girl

Stills from video click to enlarge

Released:	August 2007
Avertiser:	BENDON LINGERIE
Brand name:	ELLE MACPHERSON INTIMATES
Agency:	The Names Agency
Country:	AUSTRALIA
Tags:	Lingerie , Work , Viral , CLOTHING/FOOTWEAR , TV Spots , Creative review , Best underwear ads

View online or Download (original resolution) (3.9 MB in .avi)

Credits:

Client: Elle Macpherson Intimates
Agency: The Names Agency
Creative Director: The Glue Society
Production Company: @radical.media
Director: The Glue Society
Executive Producer: Maya Brewster,
Gregg Carlesimo
Producer: Alec Sash
Director of Photography: Anthony Wolberg
Editorial Company: Outpost Digital
Editor: Ron Patane
Post Production: Outpost Digital

HEIDIES 15 MB OF FAME

Stills from video click to enlarge

Released:	January 2007
Brand name:	UNDERWEAR
Agency:	farfar
Country:	Sweden
Category:	Clothing, Footwear, Accessories
Tags:	Internet advertising , Creative review , Best underwear ads

View online or Download (original resolution) (5.2 MB in .mp4)

Men don’t want to look at naked Men

	See full size 500x273 px
Released:	August 2006
Brand name:	JBS
Country:	Denmark
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Creative review , Best underwear ads

Men don’t want to look at naked Men

	See full size 500x274 px
Released:	August 2006
Brand name:	JBS
Country:	Denmark
Awards:	Epica Awards 2007 , Epica 2007 Print Gold
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Award show winner , Creative review , Best underwear ads

JBS mens underwear

	See full size 450x338 px
Released:	August 2006
Brand name:	JBS
Country:	Denmark
Awards:	Epica Awards 2007 , Epica 2007 Print Gold
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Award show winner , Creative review , Best underwear ads

JBS mens underwear

	See full size 450x338 px
Released:	August 2006
Brand name:	JBS
Country:	Denmark
Awards:	Epica Awards 2007 , Epica 2007 Print Gold
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Award show winner , Creative review , Best underwear ads

JBS mens underdear

	See full size 450x338 px
Released:	August 2006
Brand name:	JBS
Country:	Denmark
Awards:	Epica Awards 2007 , Epica 2007 Print Gold
Tags:	CLOTHING/FOOTWEAR , Prints , Scandal advertising , Award show winner , Creative review , Best underwear ads

Converse: Faith

TV-Spots CONVERSE SPORTSWEAR BUTLER, SHINE, STERN & PARTNERS

Stills from video click to enlarge

Released:	August 2006
Avertiser:	CONVERSE
Brand name:	CONVERSE SPORTSWEAR
Agency:	BUTLER, SHINE, STERN & PARTNERS
Country:	USA
Category:	Clothing & footwear
Tags:	Creative review , Most creative ads for Converse , Best underwear ads

View online or Download (original resolution) (2.4 MB in .mpg)

Credits:

Title: "Faith"
Agency: Butler, Shine, Stern & Partners
City: Sausalito
Advertiser: Converse
Brand Name: Converse
Product Name: Wade 1.3
Country: United States
Tagline: R3ADY?

Underwear

Stills from video click to enlarge

Released:	February 2006
Avertiser:	AXE
Brand name:	Нижнее белье
Country:	United Kingdom
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (1.1 MB in .mov)

FACE

	See full size 463x600 px
Released:	May 2004
Avertiser:	POMPEA
Brand name:	ROBERTA UNDERWEAR
Agency:	SELECTION
Country:	Italy
Tags:	Creative review , Best underwear ads
Creators Copywriter: Art Director: Account Supervisor: Galbiati Stefania Advertiser Supervisor: Creative Director: Photographer: Paolo Gandola Typographer: Illustrator: Advertising Agency: SELECTION Creative Team: Antonia Capasso,Linda Massignan,Alessandro Clerig/Stefano Tortini Other:

DOG

Prints, Outdoor, Ads DOG, WOMEN'S UNDERWEAR, .START,

	See full size 600x423 px
Released:	October 2003
Avertiser:	BLUSH
Brand name:	WOMEN'S UNDERWEAR
Agency:	.START
Country:	Germany
Tags:	Creative review , Best underwear ads
Creators Copywriter: Birgit Schuster Art Director: Birgit Schuster Account Supervisor: Advertiser Supervisor: Creative Director: Judith Homoki / Lars Wohlnick Photographer: Kerstin Jacobsen Typographer: Illustrator: Advertising Agency: Creative Team: Other:

EGGS

	See full size 600x398 px
Released:	September 2003
Avertiser:	TEYCON
Brand name:	MEN'S UNDERWEAR
Agency:	ZONAZERO
Country:	Mexico
Tags:	Creative review , Best underwear ads
Creators Copywriter: JOEL JAUREGUI Art Director: CARLOS ORTIZ Account Supervisor: Advertiser Supervisor: Creative Director: JOEL JAUREGUI Photographer: CARLOS RODRIGUEZ Typographer: IVAN ZAPATA Illustrator: SERGIO MORENO Advertising Agency: Creative Team: Other:

PROOF

Stills from video click to enlarge

Released:	January 2002
Avertiser:	AGENT PROVOCATEUR
Brand name:	LINGERIE
Agency:	CDP
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items Clothing & footwear
Tags:	Prints , CLOTHING/FOOTWEAR , Work , Celebrity marketing , Creative review , Best underwear ads

View online or Download (original resolution) (6.3 MB in .mov)

Credits:

The infamous Kylie does "Agent Provocateur"

THE SEA

Stills from video click to enlarge

Released:	May 2001
Avertiser:	PASSIONATA
Brand name:	LINGERIE
Agency:	DDB ADVERTISING
Country:	France
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (1.8 MB in .mov)

PAT

Prints, Outdoor, Ads PAT, MEN'S UNDERWEAR, PUBLICIS ETOILE,

	See full size 499x768 px
Released:	April 2001
Avertiser:	JIL
Brand name:	MEN'S UNDERWEAR
Agency:	PUBLICIS ETOILE
Country:	France
Tags:	Creative review , Best underwear ads
Creators Copywriter: Olivier Louis Joseph Art Director: Pascal Bobelicou Account Supervisor: MARC DRILLECH Advertiser Supervisor: Alain Nemarq Creative Director: PHILIPPE CATTIAUX Photographer: Nicolai Lorusso Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BELLY WASHER

	See full size 492x768 px
Released:	April 2001
Avertiser:	JIL
Brand name:	MEN'S UNDERWEAR
Agency:	PUBLICIS ETOILE
Country:	France
Tags:	Creative review , Best underwear ads
Creators Copywriter: Olivier Louis Joseph Art Director: Pascal Bobelicou Account Supervisor: Valerie Benoualid Advertiser Supervisor: Alain Nemarq Creative Director: JEAN COLLETTE Photographer: Nicolai Lorusso Typographer: Illustrator: Advertising Agency: Creative Team: Other:

ICE-CREAM

	See full size 502x768 px
Released:	April 2001
Avertiser:	JIL
Brand name:	MEN'S UNDERWEAR
Agency:	PUBLICIS ETOILE
Country:	France
Tags:	Creative review , Best underwear ads
Creators Copywriter: Olivier Louis Joseph Art Director: Pascal Bobelicou Account Supervisor: Valerie Benoualid Advertiser Supervisor: Alain Nemarq Creative Director: JEAN COLLETTE Photographer: Nicolai Lorusso Typographer: Illustrator: Advertising Agency: Creative Team: Other:

UNDERWEAR

	See full size 926x606 px
Released:	October 2000
Avertiser:	MEIAS LIZ
Brand name:	MEIAS LIZ UNDERWEAR
Agency:	ALMAP/BBDO
Country:	Brazil
Tags:	Creative review , Best underwear ads
Creators Copywriter: SOPHIE SCHOENBURG Art Director: ANDRE LAURENTINO Account Supervisor: IZABELA VILLACA Advertiser Supervisor: LIGIA COSTA Creative Director: MARCELLO SERPA Photographer: FERNANDA TRICOLI Typographer: Illustrator: Advertising Agency: Creative Team: Other:

DIM HOMME/DIM MAN

TV-Spots DIM ABSOLU UNDERWEAR PUBLICIS CONSEIL

Stills from video click to enlarge

Released:	April 2000
Avertiser:	DIM
Brand name:	DIM ABSOLU UNDERWEAR
Agency:	PUBLICIS CONSEIL
Country:	France
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (1.3 MB in .mov)

DIM FEMME/DIM WOMAN

Stills from video click to enlarge

Released:	April 2000
Avertiser:	DIM
Brand name:	DIM ABSOLU UNDERWEAR
Agency:	PUBLICIS CONSEIL
Country:	France
Category:	Clothing & footwear
Tags:	Creative review , Best underwear ads

View online or Download (original resolution) (1.3 MB in .mov)

NOTHING'S AS COMFORTABLE

	See full size 478x768 px
Released:	April 1999
Avertiser:	TRIUMPH
Brand name:	SLOGGI UNDERWEAR
Agency:	DELANEY FLETCHER BOZELL
Country:	United Kingdom
Tags:	Creative review , Best underwear ads
Creators Copywriter: GREG DELANEY Art Director: BRIAN STEWART Account Supervisor: KATE WHITEHEAD Advertiser Supervisor: MALCOLM VAGG Creative Director: GREG DELANEY Photographer: JEANLOUP SIEFF Typographer: BRIAN STEWART Illustrator: Advertising Agency: Creative Team: Other:

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