This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

A trot through British history prompted by Hovis bread.

Agency: MCBD, London

Credits:

Agency: Schjærven, Oslo
Production Company: Motion Blur, Oslo
Director: Thomas Hilland
Producer: Richard Patterson
DOP: Jo Eken Torp
Post Production: Chimney Pot, Oslo

Credits:

Category: Clothing, Footwear & Accessories
Title: DANGEROUS LIAISONS
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Advertising Agency, City: BBH, London
Production Company, City: RATTLING STICK, London

Editor: Richard Orrick
Director: Ringan Ledwidge
Copywriter: Dean Wei
Art Director: Steve Wakelam
Executive Creative Director: John O'Keeffe
Creative Director: Caroline Pay
Producer: Sally Humphries
Agency Producer: Davud Karbassioun
Special Effects: Phillip Crowe
Lighting Cameraperson: Alwin Kuchler
Music Composer: Little Annie
Sound Designer: Aaron Reynolds
Account Handler: Dominic Stinton
Brand Manager: Andrea Moore

Credits:

Agency: Villarrosàs - Barcelona
Creative Director: Oriol Villar, Fernando Codina
Agency Producer: Melanie Andrada
Production Company: Álamo Films
Director: Julio de Álamo
Director of Photography: Paco Femenia
Producer: Juan Francisco Valderas
VFX: A puntolapospo
Music: BSO

Credits:

Credits:

Agency: Duval Guillaume Antwerp
Account: Matthieu de Winter
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Alexander Goulart
Art Director: Veerle Vandenbroucke
Production Companies: Crafted Films, I-Movix, Equinoxe
Director/Producer: Tiago Mesquita for Crafted Films
DOP: Patrice Michaux, Francois Schmitt, Tiago Mesquita
Production Manager: Will Applebee
Music: Original soundtrack by Tiago Mesquita
Visual FX Supervisor: Ronald Grauer
Water Special Effects and VFX: Yannick Lietard

Credits:

Agency: JWT

Co-President, Chief Creative Officer: Ty Montague

Credits:

Agency: Euro RSCG
Art Director: Chad Mackenzie
Copywriter: Sean Birk
Director: Thierry Poiraud
Director of Photography: Philipe Lesourd
Production: Paranoid Projects
Music: "Kouz 207 Originals"

Credits:

Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM
Executive Creative Director: Johnnie Burn (wave)/Peter Raeburn (soundtree)
Creative Director: Paul Brazier
Copywriter: Ian Heartfield
Art Director: Matt Doman
Agency Producer: Yvonne Chalkley
Production Company: KLEINMAN PRODUCTIONS, London, UNITED KINGDOM
Director: Danny Kleinman
Producer: Jonnie Frankel
Music: Artist/Title: Peter Raeburn/Adam Bushell/Tom Kenyatta/Nick Foster
Other Credits: Music Company: Soundtree Music/Post Production: Framestore CFC
Date Of 1st Transmission: 03/10/2005
Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM

Synopsis
Three young men at a bar drink Guinness. Suddenly the action pauses and the film starts to play in reverse. The men walk backwards out of the bar. As they walk they seamlessly go back down the evolutionary chain through hundreds, thousands, millions of years.
Super: GUINNESS. Good things come to those who wait.