This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Fallon Minneapolis
Date of First Publication: 11/2001
Awards:
Chicago International Television Awards "The Hugos", 2003 (Best in Show) for Commercial
The One Show, 2003 (Silver) for Innovative Marketing
CLIO Awards, 2003 (Bronze) for Product/Service: Automotive
CLIO Awards, 2003 (Gold) for TV/Cinema Campaign
CLIO Awards, 2003 (Silver) for Technique: Editing
American Advertising Awards, ADDY, 2003 (Gold ADDY) for Sales Presentation: Video, Audio, Film or Computer (including PowerPoint)
AICP, 2003 (Winner) for Production
AICP, 2003 (Winner) for Advertising Excellence / Campaign

Creative Director: David Lubars, Bruce Bildsten
Art Director: David Carter, Tom Tiddle, Adam Lustig
Creative Consultant: Greg Hahn, Kevin Flatt, Mark Sitley
Copywriter: Joe Carnahan
Director: Joe Carnahan
Director of Photography: Mauro Fiore
Production Designer: Missy Stewart
Producer: Leon Corcos
Executive Producer: Tony Scott, Ridley Scott, Jules Daly
Account Executive: Ginny Grossman
Agency Producer: Brian Di Lorenzo
Editor: John Gilroy
Telecine: Company 3
Special Effects / VFX: Asylum
Animation Effects: Jefferson Wagner
Sound Designer: Mark Mangini
Sound Design Company: Amber Music
Music Composer: Clint Mansell
Music Company / Composer: Amber Music
Casting: Mindy Marin
Actor / Celebrity: Don Cheadle, F. Murray Abraham, Clive Owen, Ray Liotta

Credits:

Agency: Fallon Minneapolis
Date of First Publication 2002
Awards: The One Show, 2003 (Silver) for Innovative Marketing
CLIO Awards, 2003 (Gold) for Product/Service: Automotive
CLIO Awards, 2003 (Gold) for TV/Cinema Campaign
CLIO Awards, 2003 (Bronze) for Technique: Direction
CLIO Awards, 2003 (Silver) for Technique: Editing
CLIO Awards, 2003 (Bronze) for Innovative Media
AICP, 2003 (Winner) for Production
AICP, 2003 (Winner) for Advertising Excellence / Campaign
Art Director: Adam Lustig
Creative Consultant: David Carter, Bruce Bildsten, Greg Hahn, Kevin Flatt, David Lubars, Mark Sitley
Copywriter: Greg Hahn, Vincent Ngo, David Carter
Director: John Woo
Director of Photography: Jeffrey Kimball
Production Designer: Deborah Evans
Producer: Tony McGarry
Executive Producer: Tony Scott, Ridley Scott, Jules Daly
Editor: Jeff Gulla, Angus Wall
Editing Company: Rock Paper Scissors, Skip Film
Telecine: Company 3
Animation Effects: Phil Cory
Music: Steve Jablonsky
Sound Designer: Alan Rank, Mark Stoekinger
Sound Design Company: Soundelux DMG, Amber Music
Sound: Richard Goodman
Music Company / Composer: Media Ventures, Amber Music
Casting: Mindy Marin
Actor / Celebrity: Maury Chaykin, Kathryn Morris, Clive Owen

Credits:

Director: Tony Scott

Credits:

Agency: Fallon Worldwide
Production Company: Anonymous Content - Los Angeles
Date of First Publication: 2001
Awards:
The One Show, 2002 (Gold) for Integrated Branding
One Show Interactive Awards, 2002 (Best of Show)
The One Show, 2002 (Best of Show)
CLIO Awards, 2002 (Gold) for Campaign
CLIO Awards, 2002 (Gold) for Innovative Media: Campaign
CLIO Awards, 2002 (Grand Clio) for Innovative Media
Cannes Lions - International Advertising Festival, 2002 (Grand Prix) for Cyber

Art Director: Jay Vetter
Creative Consultant: David Carter, Joe Sweet, Bruce Bildsten, David Van Eyssen
Copywriter: David Carter
Director: Ang Lee
Director of Photography: Fred Elmes
Production Designer: Jane Musky
Agency Producer: Robyn Boardman, Aristides McGarry
Editor: Tim Squyres
Editing Company: Good Edit
Special Effects / VFX: Radium
Animation Effects: John Ottesen
Sound Design Company: Amber Music
Music Composer: Mychael Danna
Music Company / Composer: Amber Music
Actor / Celebrity: Clive Owen

Credits:

Agency: Fallon Minneapolis
Production Company: Anonymous Content - Los Angeles
Date of First Publication: 2001
Soundtrack/Song: "Song 2"
Awards:
The One Show, 2002 (Gold) for Integrated Branding
One Show Interactive Awards, 2002 (Best of Show)
The One Show, 2002 (Best of Show)
CLIO Awards, 2002 (Gold) for Campaign
CLIO Awards, 2002 (Gold) for Innovative Media: Campaign
CLIO Awards, 2002 (Grand Clio) for Innovative Media
Cannes Lions - International Advertising Festival, 2002 (Grand Prix) for Cyber

Art Director: David Carter, Steve Sage, Tom Riddle
Copywriter: Joe Sweet, Chuck Carlson, Guy Ritchie
Director: Guy Ritchie
Director of Photography: Chris Soos
Line Producer: Tony McGarry
Agency Producer: Robyn Boardman, Aristides McGarry
Editor: Tom Muldoon
Photographer: Mark LaFavor
Music: Blur
Actor / Celebrity: Madonna, Clive Owen

Credits:

Agency: Fallon Minneapolis
Production Company: Anonymous Content - Los Angeles
Date of First Publication: 2001
Soundtrack/Song: "Unicornio"
Awards:
The One Show, 2002 (Gold) for Integrated Branding
One Show Interactive Awards, 2002 (Best of Show)
The One Show, 2002 (Best of Show)
CLIO Awards, 2002 (Gold) for Campaign
CLIO Awards, 2002 (Gold) for Innovative Media: Campaign
CLIO Awards, 2002 (Grand Clio) for Innovative Media
Cannes Lions - International Advertising Festival, 2002 (Grand Prix) for Cyber

Art Director: David Carter, Steve Sage, Tom Riddle, Martin Whis
Copywriter: Joe Sweet, Chuck Carlson
Director: Kar-Wai Wong
Director of Photography: Harris Savides
Production Designer: William Chang Suk-Ping
Agency Producer: Aristides McGarry, Robert van de Weteringe Buys
Editor: William Chang Suk-Ping
Photographer: Mark LaFavor
Music Composer: Silvio Rodriguez Dominguez
Actor / Celebrity: Forest Whitaker, Clive Owen, Mickey Rourke, Adriana Lima

Credits:

Agency: Fallon Minneapolis
Production Company: Anonymous Content - Los Angeles, Zeta Films
Date of First Publication: 2001
Soundtrack/Song: "Una Palabra"
Awards:
The One Show, 2002 (Gold) for Integrated Branding
One Show Interactive Awards, 2002 (Best of Show)
The One Show, 2002 (Best of Show)
CLIO Awards, 2002 (Gold) for Campaign
CLIO Awards, 2002 (Bronze) for Cinematography
CLIO Awards, 2002 (Silver) for Sound Design
CLIO Awards, 2002 (Gold) for Innovative Media: Campaign
CLIO Awards, 2002 (Grand Clio) for Innovative Media
Cannes Lions - International Advertising Festival, 2002 (Grand Prix) for Cyber

Art Director: David Carter, Steve Sage, Tom Riddle
Copywriter: Joe Sweet, Chuck Carlson
Director: Alejandro González Iñárritu
Director of Photography: Bob Richardson
Executive Producer: Dave Morrison, Pelayo Gutierrez
Agency Producer: Robyn Boardman, Aristides McGarry, Robert van de Weteringe Buys, Tepas Blank
Editor: Alejandro González Iñárritu, Luis Carvallar, Gabriel Rodriguez
Photographer: Mark LaFavor
Actor / Celebrity: Clive Owen, Stellan Skarsgard

Credits:

Agency: Fallon Minneapolis
Production Company: Anonymous Content - Los Angeles
Awards: The One Show, 2002 (Gold) for Integrated Branding
One Show Interactive Awards, 2002 (Best of Show)
The One Show, 2002 (Best of Show)
CLIO Awards, 2002 (Gold) for Campaign
CLIO Awards, 2002 (Gold) for Innovative Media: Campaign
CLIO Awards, 2002 (Grand Clio) for Innovative Media
Cannes Lions - International Advertising Festival, 2002 (Grand Prix) for Cyber
CLIO Awards, 2002 (Gold) for Sound Design

Art Director: Jay Vetter
Creative Consultant: David Carter, Joe Sweet, Bruce Bildsten, David Van Eyssen
Copywriter: Andrew Kevin Walker
Director: John Frankenheimer
Director of Photography: Newton Thomas Sigel
Production Designer: Michael Hanan
Agency Producer: Aristides McGarry, Robyn Boardman
Editor: Robert Duffy
Editing Company: Spot Welders
Special Effects / VFX: Radium
Actor / Celebrity: Clive Owen, Tomas Milian