This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Budweiser
Agency: DDB, Chicago
Chief Creative Officer: Paul Tilley
Group Creative Director: Mark Gross
Creative Director: Chuck Rachford, Chris Roe, Jim Larmon
Copywriter: Kenny Herzog, Clay Weiner
Exercutive Agency Producer: Will St. Clair
Director: Kenny Herzog, Clay Weiner
Director of Photography: Elliot Davis
Production Company: Tool of North America
Executive Producer: Jennifer Siegel, Brian Latt
Editor: Tom Vogt
Editorial Company: Mackenzie Cutler
Mix: CRC
Mixer: Dave Gerbosi
Music: Elias Arts
Sound Design: Mackenzie Cutler

Credits:

Agency: DDB London
Creative Director: Jeremy Craigen
Art Director: Steve Jones
Copywriter: Martin Loraine
Director: NE-O
Cinematography: Patrick Duroux
Producer: Blake Powell
Agency Producer: Richard Chambers
Account Manager: Matt Ross
Editor: Tim Thornton-Allan
Editing Company: Marshall Street
Special Effects / VFX: Alex Lovejoy, Christophe Damiano, MPC
Music: Mint Royale
Recording Studio: Mad Planet
Actor / Celebrity: Gene Kelly