This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Search in Focus

Terminix: Roach (Bookmark)

See full size 750x772 px Released: July 2009 Avertiser: TERMINIX Brand name: TERMINIX PEST CONTROL Agency: PUBLICIS/DALLAS Country: USA Tags: Bookmark as an advertising medium , Creative review Advertising Agency: Publicis, Dallas, USA Creative Directors: Pete Voehringer, Steve Grimes Art Director: Dustin Taylor Copywriter: Andrew Beckman Photographer: Scott Harben Executive Creative Director: Shon Rathbone GCD: Julial Melle

RIBBON

See full size 600x424 px Released: February 2009 Brand name: BRAZILIAN BIKINIS Agency: FNL COMMUNICATIONS Country: AUSTRALIA Category: Clothing, Footwear, Accessories Tags: Press , Exciting double page (centerfold) magazine ads and use of extenders , Creative review , Prints , Bookmark as an advertising medium , Дополненная реальность Agency: FNL COMMUNICATIONS, AUSTRALIA, Sydney Creative Director: Mike Miller Copywriter: Nathan Lennon Art Director: Luke Duggan Account Supervisor: Nadene Wells/Madeleine Marsh Advertiser's Supervisor: Tanya Bhatt Photographer: John Patrick

BOOKMARK

See full size 3000x1999 px Released: October 2008 Brand name: RELIANCE MOBILE BLACKBERRY Country: INDIA Category: Business Products & Services Tags: Direct Mail / Direct Marketing , Bookmark as an advertising medium , Creative review Company: DDB Mudra, INDIA, Mumbai National Creative Director: Bobby Pawar Company: Tribal DDB India, INDIA, Mumbai Creative Head: Anand Karir Art Director: Sanjay Usmanpurkar Account Director: Avik Roy Choudhury

Styx Underwear: We are not getting into your ass

See full size 700x495 px Released: September 2008 Brand name: STYX Country: Czech Republic Category: Clothing & footwear Tags: Exciting double page (centerfold) magazine ads and use of extenders , Award show winner , Best underwear ads , Double page skin , Creative review , Prints , Bookmark as an advertising medium , Дополненная реальность Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a manґs rear end (buttocks). We use double sided page with just one big simple close-up image: mann's bottom. When you open the magazine, youґll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.

Miradent oral care system: Dental floss

See full size 1191x842 px Released: August 2008 Avertiser: Miradent Brand name: DENTAL FLOSS Agency: PHILIPP UND KEUNTJE Country: USA Category: Toiletries & pharmaceuticals Tags: Selected Oral Hygiene ads , Creative review , Exciting double page (centerfold) magazine ads and use of extenders , Prints , Bookmark as an advertising medium , Дополненная реальность Advertising Agency: Philipp und Keuntje, Hamburg, Germany Creative Directors: Diether Kerner, Oliver Ramm Art Director: Sönke Schmidt Copywriter: Daniel Hofmann Account: Tanja Heier, Sandra Vetter

HANDS

See full size 3000x1999 px Released: August 2008 Avertiser: ISTANBUL SOKAK COCUKLARI DERNEGI Brand name: BOOKMARKS Country: TURKEY Category: Point Of Sale Tags: Design , Bookmark as an advertising medium , Creative review Company: TBWA\Hunt\Lascaris, TURKEY Executive Creative Director: John Hunt Executive Creative Director: Damon Stapleton Company: TBWA\Istanbul, TURKEY Copywriter: Gokhan Yucel Art Director: Baris Sarhan Account Director: Barcu Ozdemir Company: Prodista, TURKEY Photographer: Volkan Hicyilmaz

LIFESAVING BOOKMARK

See full size 3000x1767 px Released: July 2008 Avertiser: NATIONAL SEA RESCUE INSTITUTE Brand name: SEA RESCUE AWARENESS Agency: DDB SOUTH AFRICA Country: South Africa Category: Alternative Media Tags: Direct Mail / Direct Marketing , Bookmark as an advertising medium , Creative review Company: DDB SA, SOUTH AFRICA, Johannesburg Executive Creative Director: Gareth Lessing Copywriter: Stuart Turner Art Director: Darren Borrino Account Supervisor: Paul Binikos

Vimochan Development Society: Help her

See full size 1400x930 px Released: June 2008 Brand name: PERSONAL DEVELOPMENT Agency: Bhadra Communications Country: INDIA Category: Public awareness messages Tags: Direct marketing , ambient , Bookmark as an advertising medium , Creative review HELP HER! Remove the rope. Each day, some twenty Indian women are tortured, stabbed, hung or burned. That's over 7000 dowry deaths per year! You can help, by speaking out against abuse when you encounter it. Because the abused have no voice. Brief: To create innovative, eye-catching OOH communication to highlight the plight of women in India, and evoke the desired response from the TA: That of speaking out against the evils of the dowry system that still prevails across the country. Solution: An interactive creative that visually dramatizes the dowry death situation in the country, and calls for action on the part of the audience. The creative is hung in public places, where it will not be overlooked. When the noose is removed from the girl's neck, the full message is revealed, along with an exhortation to speak out against the evils of the dowry system. Extension of OOH Utility: Besides car door handles, bike handlebars & tea-bag tags, it can be used in public transportation and other ambient settings like parks (on bushes in a larger format), as a bookmark in libraries... Advertising Agency: Bhadra Communications, Bangalore, India Art Director: Siju S Nair Copywriters: Dominic J L Satur, Siju S Nair

BOOKMARK - RHINO

See full size 3000x2426 px Released: December 2007 Avertiser: INTERNATIONAL CARS & MOTORS Brand name: CAR - 4 X 4 Agency: MUDRA COMMUNICATIONS Country: INDIA Category: Cars Tags: Press , Bookmark as an advertising medium , Creative review Company: MUDRA COMMUNICATIONS, INDIA, Mumbai Executive Creative Director: Bobby Pawar Creative Director: Jagdish Acharya Copywriter: Tushar Badal Pal/Sameer Joshi Art Director: Sameer Joshi Account Supervisor: Esha Arora

Aseema Charitable Trust: Bookmark

See full size 1200x835 px Released: November 2007 Agency: TBWA\ Country: INDIA Category: Public awareness messages Tags: Direct marketing , Creative review , Bookmark as an advertising medium Kids at Aseema love to read too. Advertising Agency: TBWA, Mumbai, India Creative Directors: Sean Colaco, Rahul Ghosh Art Director / Photographer: Manas Thorat Copywriter: Jay Shah Other additional credits: Ajay Damania, Shashank Patrale, Dilip More

THE PENETRATING BOOKMARK

See full size 3000x2121 px Released: October 2007 Avertiser: PROCTER &GAMBLE Brand name: TIDE LAUNDRY DETERGENT Agency: Leo Burnett Moscow Country: Russia Category: Small Scale Special Solutions Tags: Outdoor , Bookmark as an advertising medium , Creative review Company: LEO BURNETT MOSCOW, RUSSIA Executive Creative Director: MIKHAIL KUDASHKIN Copywriter: Arina Avdeeva Art Director: Vera Karpova Producer: Sergey Zobov

BOOKMARK

See full size 3000x2176 px Released: September 2007 Brand name: K2 OUTDOOR GOODS Agency: Cheil Worldwide Country: KOREA Category: Small Scale Special Solutions Tags: Outdoor , Bookmark as an advertising medium , Creative review Company: CHEIL WORLDWIDE, KOREA, Seoul Executive Creative Director: Ina Choi Creative Director: Jonghee Yoo Copywriter: Jungho Hwang Art Director: Chaehoon Lee Typographer: Moon & Sun

Brasil Telecom: Pagemarkers

See full size 1384x900 px Released: July 2007 Avertiser: BRASIL TELECOM Agency: LEO BURNETT Country: Brazil Tags: Guerilla , Work , Cellurar Operator Commercial , Telecom and communications , Creative review , Bookmark as an advertising medium No matter in what city you are, with carrier code 14 you’re never far from loved ones. Advertising Agency: Leo Burnett, Brazil Creative Director: Ruy Lindenberg Art Director: Juliana Paracencio Copywriter: Leonardo Assad Photographers: Luis Fernando Macian, Mauricio Cassano Released: January 2007

Zwilling Knifes Bookmark Two

See full size 582x769 px Released: June 2007 Avertiser: Zwilling knives Agency: GREY WORLDWIDE Country: China Tags: Work , Direct marketing , Кухонные принадлежности , Creative review , Creative selection of ads from China , Bookmark as an advertising medium Advertising Agency: Grey Worldwide, Beijing, China

Zwilling Knifes Bookmark One

See full size 571x754 px Released: June 2007 Avertiser: Zwilling knives Agency: GREY WORLDWIDE Country: China Awards: London International Awards 2007 , London Awards 2007 Print Direct Mail - Consumer Silver Tags: Work , Direct marketing , Кухонные принадлежности , News , Award show winner , Prints , Creative review , Creative selection of ads from China , Bookmark as an advertising medium Advertising Agency: Grey Worldwide, Beijing, China

Cannes Lions 2007 Outdoor Bronze - BOOKMARK

See full size 600x421 px Released: June 2007 Brand name: Cannes Lions 2007 Category: Cannes 2007 Outdoor Bronze Awards: Cannes Lions 2007 Outdoor Bronze Tags: Bookmark as an advertising medium Type Of Entry: AMBIENT Category: Ambient: Small Scale Special Solutions Title: BOOKMARK Advertiser/Client: AMNISTIA INTERNACIONAL Product/Service: DOMESTIC ABUSE MESSAGE Advertising Agency, City: CONTRAPUNTO, Madrid Country: SPAIN Advertising Agency, City: CONTRAPUNTO, Madrid Country: SPAIN Executive Creative Director: Antonio Montero Creative Director: Fйlix del Valle/Carlos Jorge/Jaime Chбvarri Copywriter: David Cervera Art Director: Alfonso Serrano Producer: Javier Lujбn Account Supervisor: Ignacio Huidobro/Alberto Martinez Advertiser's Supervisor: Yolanda Godino

BOOKMARK

See full size 4961x3508 px Released: June 2007 Avertiser: THE CRIME & DETECTIVE BOOKSHOP Brand name: BOOKSHOP Agency: JWT Spain Country: Spain Category: Retail and E-Commerce, incl. Restaurants Tags: Sales promotion , Bookmark as an advertising medium , Creative review Company: JWT Spain, SPAIN, Barcelona Executive Creative Director: Àlex Martinez Creative Director: Oscar Alcaraz Art Director: Napi Rivera Copywriter: Marc Torrell Art Director: Marti Pujolas

BOOKMARK CALENDAR

See full size 4961x3508 px Released: June 2007 Brand name: BOOKSTORE Agency: The Classic Partnership Advertising Country: UNITED ARAB EMIRATES Category: Retail & E-Commerce, incl. Restaurants Tags: Direct Mail / Direct Marketing , Bookmark as an advertising medium , Creative review Company: The Classic Partnership Advertising, UNITED ARAB EMIRATES, Dubai Creative Director: John Mani Creative Director: Vitthal Deshmukh Art Director: Pankaj Ramnathkar Copywriter: Neil Dsouza

BOOKMARK

See full size 3000x2120 px Released: April 2007 Avertiser: APOTHECA MARKETING Brand name: MEMORIN TABLETS Agency: Crush Advertising Country: SINGAPORE Category: Small Scale Special Solutions Tags: Outdoor , Bookmark as an advertising medium , Creative review Company: CRUSH ADVERTISING, SINGAPORE Executive Creative Director: Kelvin Pereira Creative Director: Kelvin Pereira Copywriter: Kelvin Pereira/Kevin Poh Art Director: Park Chan Hyok

BOOKMARK

See full size 600x449 px Released: December 2006 Agency: BBDO BANGKOK Country: Thailand Category: Point of Purchase: Other Tags: Outdoor , Bookmark as an advertising medium Company: BBDO BANGKOK, THAILAND Executive Creative Director: Suthisak Sucharittanonta Creative Director: Suthisak Sucharittanonta/Weerachon Weeraworawit Copywriter: Suthisak Sucharittanonta/Weerachon Weeraworawit Art Director: Kajnarong Inpornvichitr/Raj Deepak Das Account Supervisor: Nithivadee Punnahitanont

BOOKMARKS

See full size 4961x3508 px Released: October 2006 Avertiser: BBC Brand name: TV CHANNEL READING CAMPAIGN Agency: ABBOTT MEAD VICKERS.BBDO Country: United Kingdom Category: Publications & media Tags: Direct Mail / Direct Marketing , Bookmark as an advertising medium , Creative review Company: AMV BBDO, UNITED KINGDOM, London Art Director: Mike Nicholson Art Director: Paul Pateman Contract: Copywriter: Jonathon John

THE BOOKMARK

See full size 4961x3508 px Released: March 2006 Avertiser: PLAN DEUTSCHLAND Brand name: CHILDREN'S CHARITY Country: Germany Category: Alternative Media Tags: Direct Mail / Direct Marketing , Bookmark as an advertising medium Company: Publicis Hamburg, GERMANY Junior Art Director: Katrin Muckel Executive Creative Director: Jo Gesing Executive Creative Director: FRANK DOVIDAT Account Manager: Kathrin Hirsch Account Director: Jörn Fritsche Managing Director: Ralph Kappes

BOOKMARK

See full size 600x423 px Released: February 2006 Brand name: DENTAL FLOSS Agency: Y&R WUNDERMAN CHINA Country: China Category: Toiletries... Tags: Press , Bookmark as an advertising medium , Creative review Company: Y&R/WUNDERMAN CHINA, CHINA, Beijing Creative Director: Lim Leng Kuan Copywriter: Wendy Gan Art Director: Guo Qing Account Supervisor: Sean Zhai

D.SOUND BOOKMARK

See full size 456x600 px Released: December 2005 Avertiser: PANASONIC Brand name: D.SOUND MP3 PLAYER Agency: CLEMENGER BBDO Country: New Zealand Category: Home electronics & audio-visual Tags: Press , Bookmark as an advertising medium , Creative review Company: CLEMENGER BBDO, NEW ZEALAND, Wellington Creative Director: Philip Andrew Copywriter: Philip Andrew Art Director: Philip Andrew/Richard Hale

BUILT-IN BOOKMARK

See full size 4961x3656 px Released: August 2005 Avertiser: IBM CHINA Brand name: SOFTWARE Country: China Category: Best use of Magazines Tags: Best use of media/medium & target audience , Bookmark as an advertising medium Company: Mindshare Beijing, CHINA Associate Director: Jessica Zhang Senior Buyer: Cecily Jiang Senior Planner: Yoyo Zhao Director, Greater China: Winnie Chan Company: Ogilvy & Mather Beijing, CHINA Creative Director: Shaun Wang Senior Art Director: Saint Feng Senior Copy Director: Yajun Hu Creative Director: DOUG SCHIFF

BOOKMARK

See full size 4960x3472 px Released: April 2005 Avertiser: MERCEDES-BENZ Brand name: MERCEDES CLS Agency: EL LABORATORIO SPRINGER & JACOBY Country: Spain Category: Alternative Media Tags: Direct Mail / Direct Marketing , Bookmark as an advertising medium , Creative review Company: EL LABORATORIO S&J, SPAIN, Madrid Account Manager: Rafael Silvela Account Manager: Ana Conde Art Director: Mar Frutos Creative Director: Mar Frutos Executive Creative Director: Carlos Holemans Copywriter: Elena Dalmau

BOOKMARK

See full size 424x600 px Released: October 2004 Avertiser: BMW Brand name: MINI COOPER Agency: JUNG von MATT/ALSTER Country: Germany Tags: Bookmark as an advertising medium , Creative review Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Daniel M. Hartz Typographer: Christine Ratsch Illustrator: Advertising Agency: JUNG von MATT/ALSTER Creative Team: Oliver Voss/Till Hohmann/Goetz Ulmer,Lars Haensell,Philip Borchardt Other:

BOOKMARK

See full size 4960x3508 px Released: June 2004 Avertiser: VOLVO Brand name: Volvo XC70 Agency: JWT Johannesburg Country: South Africa Category: Alternative Media Tags: Direct Mail / Direct Marketing , Bookmark as an advertising medium Company: JWT Johannesburg, SOUTH AFRICA Executive Creative Director: Mick Petherick Art Director: Roger Tavares

BOOKMARK

See full size 4960x3509 px Released: March 2004 Avertiser: HEINEKEN DEUTSCHLAND Brand name: HEINEKEN BEER Agency: AIMAQ.RAPP.STOLLE Country: Germany Category: Business to Business Marketing Tags: Best use of media/medium & target audience , Bookmark as an advertising medium , Creative review Company: AIMAQ RAPP STOLLE WERBEAGENTUR, GERMANY, Berlin Creative Director: Oliver Frank/Olaf Reys Copywriter: OLIVER FRANK Art Direction: Kathrin Bruesehaber Account Supervisor: Stephanie Fehrenbach/Stefanie Gebhardt Advertisers supervisor: Frans Bot Company: PX1, GERMANY, Berlin Managing Director: Christoph Onnen Company: 24/7, GERMANY, Berlin Managing Director: Mark Köhler

BOOKMARK

See full size 4960x3313 px Released: March 2004 Avertiser: SONY Brand name: SECURITY PRODUCTS AND SERVICES Country: Spain Category: Direct Response Print, including inserts Tags: Direct Mail / Direct Marketing , Bookmark as an advertising medium Company: *Mr. John Sample, SPAIN, Barcelona Strategic Manager: Nuria Pons Creative Director: Borja Orozco Art Director: Paul Paixa Copywriter: Maria Chica Copywriter: Alba Vence

BOOKMARKER

See full size 600x471 px Released: November 2003 Avertiser: TIMNET Brand name: BLAH! MOBILE CHAT Agency: J WALTER THOMPSON Country: Brazil Tags: Bookmark as an advertising medium , Creative review Creators Copywriter: Dan Zecchinelli / Matheus Pizio Art Director: Marcos Hosken / Bruno Castro Account Supervisor: Advertiser Supervisor: Joio Pedro Serra Creative Director: Bob Gueiros / Dan Zecchinelli Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other: