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Home / Focus / Brazil nominations for Cannes 2008

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

«« Post-it Notes art

Brazil nominations for Cannes 2008

Most interesting suv ads »»

Febreze: Chicken

	See full size 1200x848 px
Released:	June 2008
Brand name:	FEBREZE
Agency:	GREY WORLDWIDE DUSSELDORF
Country:	Germany
Category:	Household maintenance & pet products
Tags:	Creative review , Best examples of Air Freshener advertising , Brazil nominations for Cannes 2008
Product: Febreze odour elimination Advertising Agency: Grey Worldwide, Düsseldorf, Germany Creative Director: Lindsay Cullen Art Director / Photographer: Eric Straub Copywriter: Jörn Sonnenberg

Power Bar: Runner

	See full size 910x624 px
Released:	June 2008
Avertiser:	NESTLE
Brand name:	POWER BAR GEL SNACK
Agency:	Publicis Brasil
Country:	Brazil
Category:	Baking & sweet foods
Tags:	Creative review , Brazil nominations for Cannes 2008 , Exciting double page (centerfold) magazine ads and use of extenders , Prints , Дополненная реальность
Agency: Publicis Brasil SP Copywriter: Rodrigo Strozenberg Art Director: Daniel Leitao / Guilherme Jahara Creative Director: Guilherme Jahara Artbuyer: Marinete Raimondi Production Design: Fabio Alves / Alessandro Bonna Advertiser: Nestle Date: 2008-01-02

Olla condoms: Bra

Stills from video click to enlarge

Released:	June 2008
Brand name:	Olla
Agency:	AGE COMUNICACOES
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Tags:	Condoms , Creative review , Brazil nominations for Cannes 2008

View online or Download (original resolution) (1.3 MB in .mov)

Credits:

Advertiser: Inal
Product: Olla condoms

Creative Director: Carlos Domingos and Paulo Pretti

Art director: Paul Pretti

Editor: Carlos Domingos

Media: Thiago Ferraz

Attendance: Sandro Accariès
rtvc: Tomaz Valentine
Sound: The Voice of Brazil
approval: Denis Araujo
Producer: Gold 21
Director: Sergio Cuevas

Pepsamar antiacid: Welcome to the real world

	See full size 910x639 px
Released:	June 2008
Avertiser:	SANOFI AVENTIS
Brand name:	Pepsamar
Agency:	Publicis Brasil
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Brazil nominations for Cannes 2008
Advertiser: Sanofi Aventis Product: Pepsamar (against the gastrointestinal symptoms, such as burning sensation and gastric acidity) Creative Director: Guilherme Jahara Art Director: Mauritius Mori Art-buyer: Marinete Raimondi Production: Fabio Alves / Alessandro Bonna Editor: Gustavo Alves photo: Thiago Antonovas

Beverages delivery: Bathroom

	See full size 910x609 px
Released:	June 2008
Avertiser:	Maktub
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Commercial public services
Tags:	Prints , Creative review , Brazil nominations for Cannes 2008 , Best of the month
Advertiser: Maktub Spirits Brand: Maktub Beverages delivery Product: Delivery of Spirits Creative Directors: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Art director: Alexandre Tobio Editor: Erick Stossel Art-buyer: Simone Camacho Media: Andrea Weiss photo: Alê Torres illustration: Alexandre Tobio

Wickbold Light: Rear-view mirror

	See full size 910x606 px
Released:	June 2008
Avertiser:	WICKBOLD
Brand name:	Wickbold Light
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Confectionery & snacks
Tags:	Prints , Creative review , Brazil nominations for Cannes 2008
Advertiser: Wickbold Product: Light Wickbold Creative Directors: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Art directors: Hugo Leoni Editor: Cristiano Guimaraes Art buyer: Simone Camacho Attendance: Raquel Andrade Photo: Manolo Moran Media: Sandra Mambre

Febreze: Fish

	See full size 1200x848 px
Released:	June 2008
Brand name:	FEBREZE
Agency:	GREY WORLDWIDE DUSSELDORF
Country:	Germany
Category:	Household maintenance & pet products
Tags:	Creative review , Best examples of Air Freshener advertising , Brazil nominations for Cannes 2008
Product: Febreze odour elimination Advertising Agency: Grey Worldwide, Düsseldorf, Germany Creative Director: Lindsay Cullen Art Director / Photographer: Eric Straub Copywriter: Jörn Sonnenberg

Wash&Go: Do you want his love forever

	See full size 1024x768 px
Released:	June 2008
Avertiser:	Wash&Go
Brand name:	WASH & GO SHAMPOO
Agency:	LEO BURNETT & TARGET
Country:	Romania
Category:	Cosmetics & beauty products
Awards:	Euro Effies 2008 Bronze
Tags:	Creative outdoor , Award show winner , Creative review , Brazil nominations for Cannes 2008
Agency: Leo Burnett & Target, Bucharest Advertiser: Procter & Gamble Brand: Wash&Go Business Sector: Hair Care Products

Maktub Beverages: Molotov

	See full size 910x606 px
Released:	June 2008
Avertiser:	Maktub
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Alcoholic drinks
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: 141/Soho Square Editor: Fabio Pinheiro Art Director: Luiz Tastaldi Creative Director: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Artbuyerr: Simone Camacho Advertiser: Maktub Beverages Media: Andrea Weiss Director of photography: Alê Torres Date: 2007-11-18

Maktub Beverages: Cast Away

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Released:	June 2008
Avertiser:	Maktub
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Alcoholic drinks
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: 141/Soho Square Editor: Fabio Pinheiro Art Director: Luiz Tastaldi Creative Director: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Artbuyerr: Simone Camacho Advertiser: Maktub Beverages Media: Andrea Weiss Director of photography: Alê Torres Date: 2007-11-18

Power Bar: Swimmer

	See full size 910x624 px
Released:	June 2008
Avertiser:	NESTLE
Brand name:	POWER BAR GEL SNACK
Agency:	Publicis Brasil
Country:	Brazil
Category:	Baking & sweet foods
Tags:	Creative review , Brazil nominations for Cannes 2008 , Exciting double page (centerfold) magazine ads and use of extenders , Prints , Дополненная реальность
Agency: Publicis Brasil SP Copywriter: Rodrigo Strozenberg Art Director: Daniel Leitao / Guilherme Jahara Creative Director: Guilherme Jahara Artbuyer: Marinete Raimondi Production Design: Fabio Alves / Alessandro Bonna Advertiser: Nestle Date: 2008-01-02

De La Croix: So Mais Uma

$Prints, Outdoor, Ads De La Croix: So Mais Uma, De La Croix, Lew Lara\TBWA,$

	See full size 910x619 px
Released:	June 2008
Brand name:	De La Croix
Agency:	Lew Lara\TBWA
Country:	Brazil
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Lew'Lara\TBWA Editor: Victor Sant'Anna Art Director: Felipe Luchi Creative Director: Jaques Lewkowicz / Andrew Laurentino / Victor Sant'Anna / Felipe Luchi Advertiser: De La Croix Director of Photography: Alexandre Salgado Illustration: Colletivo Date: 2008-01-12

De La Croix: Outra Dose

$Prints, Outdoor, Ads De La Croix: Outra Dose, De La Croix, Lew Lara\TBWA,$

	See full size 910x619 px
Released:	June 2008
Brand name:	De La Croix
Agency:	Lew Lara\TBWA
Country:	Brazil
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Lew'Lara\TBWA Editor: Victor Sant'Anna Art Director: Felipe Luchi Creative Director: Jaques Lewkowicz / Andrew Laurentino / Victor Sant'Anna / Felipe Luchi Advertiser: De La Croix Director of Photography: Alexandre Salgado Illustration: Colletivo Date: 2008-01-12

De La Croix: A Saideira

$Prints, Outdoor, Ads De La Croix: A Saideira , De La Croix, Lew Lara\TBWA,$

	See full size 910x619 px
Released:	June 2008
Brand name:	De La Croix
Agency:	Lew Lara\TBWA
Country:	Brazil
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Lew'Lara\TBWA Editor: Victor Sant'Anna Art Director: Felipe Luchi Creative Director: Jaques Lewkowicz / Andrew Laurentino / Victor Sant'Anna / Felipe Luchi Advertiser: De La Croix Director of Photography: Alexandre Salgado Illustration: Colletivo Date: 2008-01-12

Olla condoms: Baby

Stills from video click to enlarge

Released:	May 2008
Brand name:	Olla
Agency:	AGE COMUNICACOES
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Tags:	Condoms , Creative review , Brazil nominations for Cannes 2008

View online or Download (original resolution) (1.2 MB in .mov)

Credits:

Advertiser: Inal
Product: Olla condoms

Creative Director: Carlos Domingos and Paulo Pretti

Art director: Paul Pretti

Editor: Carlos Domingos

Media: Thiago Ferraz

Attendance: Sandro Accariès
rtvc: Tomaz Valentine
Sound: The Voice of Brazil
approval: Denis Araujo
Producer: Gold 21
Director: Sergio Cuevas

Herbert Richers dubbing services: Western

	See full size 992x687 px
Released:	May 2008
Brand name:	Herbert Richers dubbing services
Agency:	Publicis Brasil
Country:	Brazil
Category:	Business equipment & services
Tags:	Creative review , Brazil nominations for Cannes 2008
Out of sync dubbing. It can change the story. Advertising Agency: Publicis, Brazil Creative Director: Guilherme Jahara Art Director: Marcelo Torma Copywriter: Marcelo Sato

Herbert Richers dubbing services: Threesome

	See full size 992x687 px
Released:	May 2008
Brand name:	Herbert Richers dubbing services
Agency:	Publicis Brasil
Country:	Brazil
Category:	Business equipment & services
Tags:	Creative review , Brazil nominations for Cannes 2008
Out of sync dubbing. It can change the story. Advertising Agency: Publicis, Brazil Creative Director: Guilherme Jahara Art Director: Marcelo Torma Copywriter: Marcelo Sato

Herbert Richers dubbing services: Chick fight

	See full size 992x687 px
Released:	May 2008
Brand name:	Herbert Richers dubbing services
Agency:	Publicis Brasil
Country:	Brazil
Category:	Business equipment & services
Tags:	Creative review , Brazil nominations for Cannes 2008
Out of sync dubbing. It can change the story. Advertising Agency: Publicis, Brazil Creative Director: Guilherme Jahara Art Director: Marcelo Torma Copywriter: Marcelo Sato

Herbert Richers dubbing services: Cop

	See full size 992x687 px
Released:	May 2008
Brand name:	Herbert Richers dubbing services
Agency:	Publicis Brasil
Country:	Brazil
Category:	Business equipment & services
Tags:	Creative review , Brazil nominations for Cannes 2008
Out of sync dubbing. It can change the story. Advertising Agency: Publicis, Brazil Creative Director: Guilherme Jahara Art Director: Marcelo Torma Copywriter: Marcelo Sato

Mackenzie University: Glass

	See full size 992x681 px
Released:	May 2008
Avertiser:	Mackenzie
Agency:	Publicis Brasil
Country:	Brazil
Category:	Commercial public services
Tags:	Education , Creative review , Brazil nominations for Cannes 2008
Yeah, the world needs more people with substance. Advertising Agency: Publicis, Brazil Creative Director: Guilherme Jahara Art Directors: Daniel Leitao, Marcelo Torma Copywriter: Rodrigo Strozenberg

Mackenzie University: Milk

	See full size 992x681 px
Released:	May 2008
Avertiser:	Mackenzie
Agency:	Publicis Brasil
Country:	Brazil
Category:	Commercial public services
Tags:	Education , Creative review , Brazil nominations for Cannes 2008
Yeah, the world needs more people with substance. Advertising Agency: Publicis, Brazil Creative Director: Guilherme Jahara Art Directors: Daniel Leitao, Marcelo Torma Copywriter: Rodrigo Strozenberg

Mackenzie University: Hot plates

	See full size 992x681 px
Released:	May 2008
Avertiser:	Mackenzie
Agency:	Publicis Brasil
Country:	Brazil
Category:	Commercial public services
Tags:	Education , Creative review , Brazil nominations for Cannes 2008
Yeah, the world needs more people with substance. Advertising Agency: Publicis, Brazil Creative Director: Guilherme Jahara Art Directors: Daniel Leitao, Marcelo Torma Copywriter: Rodrigo Strozenberg

Beverages delivery: Street

	See full size 910x606 px
Released:	May 2008
Avertiser:	Maktub
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Commercial public services
Tags:	Prints , Creative review , Brazil nominations for Cannes 2008 , Best of the month
Advertiser: Maktub Spirits Brand: Maktub Beverages delivery Product: Delivery of Spirits Creative Directors: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Art director: Alexandre Tobio Editor: Erick Stossel Art-buyer: Simone Camacho Media: Andrea Weiss photo: Alê Torres illustration: Alexandre Tobio

Beverages delivery: Naked

	See full size 910x607 px
Released:	May 2008
Avertiser:	Maktub
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Commercial public services
Tags:	Prints , Creative review , Brazil nominations for Cannes 2008 , Best of the month
Advertiser: Maktub Spirits Brand: Maktub Beverages delivery Product: Delivery of Spirits Creative Directors: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Art director: Alexandre Tobio Editor: Erick Stossel Art-buyer: Simone Camacho Media: Andrea Weiss photo: Alê Torres illustration: Alexandre Tobio

Wickbold Light: Photo Booth

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Released:	May 2008
Avertiser:	WICKBOLD
Brand name:	Wickbold Light
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Confectionery & snacks
Tags:	Prints , Creative review , Brazil nominations for Cannes 2008
Advertiser: Wickbold Product: Light Wickbold Creative Directors: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Art directors: Hugo Leoni Editor: Cristiano Guimaraes Art buyer: Simone Camacho Attendance: Raquel Andrade Photo: Manolo Moran Media: Sandra Mambre

Casa Claudia magazine: Bedroom

$Prints, Outdoor, Ads Casa Claudia magazine: Bedroom, , Lew Lara\TBWA,$

	See full size 1654x1103 px
Released:	May 2008
Avertiser:	CASA CLAUDIA
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Publications & media
Tags:	Creative review , Brazil nominations for Cannes 2008
Decoration of a house must be oriented since the very begging of the process. Product: Casa Claudia Agency: Lew´Lara\TBWA Executive Creative Director: Jaques Lewkowicz Executive Creative Director: André Laurentino Creative Director: Victor Sant´Anna Creative Director: Felipe Luchi Creative Director: Manir Fadel Creative Director: LUCIANO LINCOLN Country: Brazil Art Director: Pedro Rosa Copywriter: Roberto Kilciauskas

Casa Claudia magazine: Living room

$Prints, Outdoor, Ads Casa Claudia magazine: Living room, , Lew Lara\TBWA,$

	See full size 1654x1103 px
Released:	May 2008
Avertiser:	CASA CLAUDIA
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Publications & media
Tags:	Creative review , Brazil nominations for Cannes 2008
Decoration of a house must be oriented since the very begging of the process. Product: Casa Claudia Agency: Lew´Lara\TBWA Executive Creative Director: Jaques Lewkowicz Executive Creative Director: André Laurentino Creative Director: Victor Sant´Anna Creative Director: Felipe Luchi Creative Director: Manir Fadel Creative Director: LUCIANO LINCOLN Country: Brazil Art Director: Pedro Rosa Copywriter: Roberto Kilciauskas

Vicks VapoRub: Ziplock plastic bag

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Released:	May 2008
Avertiser:	VICKS
Brand name:	VICKS VAPORUB
Agency:	Publicis Brasil
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Brazil nominations for Cannes 2008 , Exciting double page (centerfold) magazine ads and use of extenders
Posters in a ziplock plastic bag type Advertiser: Procter & Gamble Product: Vick Vaporub Art direction: Guilherme Jahara, Murilo Melo, Nelson Costa Creative Director: Guilherme Jahara Art buyer: Marinete Raimondi Design Production: Fabio Alves attendance: Frank Pflaumer Editor: Gabriel Sotero, Gustavo Alves photo: Lucio Cunha approval: Unai Alvarez

Herbert Richers Dublagens: Rocky

	See full size 910x654 px
Released:	May 2008
Brand name:	Herbert Richers dubbing services
Agency:	Publicis Brasil
Country:	Brazil
Category:	Commercial public services
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Publicis Brasil Copywriter: Gabriel Sotero, Gustavo Alves Art Director: Nelson Costa, Ricardo Gurgel Creative Director: Guilherme Jahara Artbuyer: Marinete Raimondi Production Design: Fabio Alves Advertiser: Herbert Richers Dublagens Director of photography: Manolo Moran Date: 2008-05-20

Campaign against online pedophilia: This shouldn't be here

$Prints, Outdoor, Ads Campaign against online pedophilia: This shouldn't be here, ANTI-PEDOPHILIA, Lew Lara\TBWA,$

	See full size 1654x1033 px
Released:	May 2008
Brand name:	ANTI-PEDOPHILIA
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Public awareness messages
Tags:	ambient , Creative review , Brazil nominations for Cannes 2008
To fight pedophilia by encouraging people to report it, Lew Lara\TBWA Brasil placed children’s pieces of underwear among adult’s ones in the underwear departments of stores. Product : National Campaign against online pedophilia Agency : Lew´Lara\TBWA Executive Creative Director: Jaques Lewkowicz Executive Creative Director: André Laurentino Creative Director: Manir Fadel Creative Director: Braulio Kuwabara Creative Director: Felipe Luchi Creative Director: Victor Sant´Anna Art Director: Pedro Rosa Copywriter: Ivan Teixeira Country : Brazil

Pocket TV Gradiente: Jerry

$Prints, Outdoor, Ads Pocket TV Gradiente: Jerry, Pocket TV Gradiente, Lew Lara\TBWA,$

	See full size 1024x768 px
Released:	May 2008
Brand name:	Pocket TV Gradiente
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Home electronics & audio-visual
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Lew'Lara\TBWA (São Paulo) Advertiser: Gradient Electronics S / A Brand: Pocket TV Gradiente Business Sector: TV, Hi-Fi, Video, Personal Stereo & Accessories Market: Brazil Tagline: cheat boredom.

Pocket TV Gradiente: Liverpool

$Prints, Outdoor, Ads Pocket TV Gradiente: Liverpool, Pocket TV Gradiente, Lew Lara\TBWA,$

	See full size 1024x768 px
Released:	May 2008
Brand name:	Pocket TV Gradiente
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Home electronics & audio-visual
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Lew'Lara\TBWA (São Paulo) Advertiser: Gradient Electronics S / A Brand: Pocket TV Gradiente Business Sector: TV, Hi-Fi, Video, Personal Stereo & Accessories Market: Brazil Tagline: cheat boredom.

Pocket TV Gradiente: Simpson

$Prints, Outdoor, Ads Pocket TV Gradiente: Simpson, Pocket TV Gradiente, Lew Lara\TBWA,$

	See full size 1024x768 px
Released:	May 2008
Brand name:	Pocket TV Gradiente
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Home electronics & audio-visual
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Lew'Lara\TBWA (São Paulo) Advertiser: Gradient Electronics S / A Brand: Pocket TV Gradiente Business Sector: TV, Hi-Fi, Video, Personal Stereo & Accessories Market: Brazil Tagline: cheat boredom.

Dry Clean USA: Shoyo

	See full size 910x635 px
Released:	May 2008
Avertiser:	Dry Clean
Brand name:	Dry Clean USA
Agency:	Publicis Brasil
Country:	Brazil
Category:	Commercial public services Toiletries & pharmaceuticals
Tags:	Creative review , Brazil nominations for Cannes 2008
Editor: Rodrigo Strozenberg art direction by: Daniel sucking, Guilherme Jahara direction of creation: Guilherme Jahara / Marcelo Marques artebuyer: Marinete Raimondi production design: Fabio Alves / Alessandro Bonna Advertiser: Dry Clean USA photo: Thiago Antonovas

Dry Clean USA: Politician

	See full size 910x635 px
Released:	May 2008
Avertiser:	Dry Clean
Brand name:	Dry Clean USA
Agency:	Publicis Brasil
Country:	Brazil
Category:	Commercial public services
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Publicis Brasil SP Editor: Rodrigo Strozenberg art direction by: Daniel sucking, Guilherme Jahara direction of creation: Guilherme Jahara / Marcelo Marques artebuyer: Marinete Raimondi production design: Fabio Alves / Alessandro Bonna Advertiser: Dry Clean USA photo: Thiago Antonovas

CHILD POVERTY INDIFFERENCE AWARENESS House of Zezinho: Test

Stills from video click to enlarge

Released:	April 2008
Avertiser:	House of Zezinho
Agency:	ALMAPBBDO, Sao Paulo
Country:	Brazil
Category:	Public awareness messages
Awards:	Cannes Lions 2008 Film Silver London International Awards 2008 TV & Cinema Silver
Tags:	Creative review , Cannes 2008 , Award show winner , Brazil nominations for Cannes 2008

View online or Download (original resolution) (3.3 MB in .mov)

Credits:

Advertiser: CASA DO ZEZINHO
Product/Service: CHILD POVERTY INDIFFERENCE AWARENESS
Advertising Agency, City: ALMAPBBDO, Sao Paulo
Country: BRAZIL
Advertising Agency, City: ALMAPBBDO, Sao Paulo
Country: BRAZIL
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches, Dulcidio Caldeira
Copywriter: Romero Cavalcanti
Agency Producer: Egisto Betti, Andre Soares
Account Supervisor: Carolina Boccia
Advertiser's Supervisor: Dagmar Garroux
Production Company, City: CINEMACENTRO, Sao Paulo
Country: BRAZIL

Synopsis

An experiment done with hidden cameras. The screen is split in two and shows the same child in both halves. in the first half she is clean and well dressed, like an upper class child, and in the other half, she is dirty and wears old clothes, like a street child. We see that pedestrians who walk by the rich looking child, worry and stop to see if she needs help while the same child, now dirty and poor remains unnoticed in the other half until the end of the film.

ADD: Neurons

Stills from video click to enlarge

Released:	April 2008
Avertiser:	ADD Sport
Agency:	age. comunicacoes
Country:	Brazil
Category:	Entertainment & leisure
Tags:	Creative review , Brazil nominations for Cannes 2008

View online or Download (original resolution) (2.3 MB in .mov)

Credits:

Agency: age. comunicações
Copywriter: Thiago Bocatto
Art Director: Paul Pretti, Henrique Mattos and Cristiano Bernardo
Creative Director: Carlos Domingos and Paulo Pretti
Advertiser: ADD
Media: Thiago Ferraz
rtvc: Tomaz Valentine
sound: Play It Again
Production: Gold 21
Director: Sergio Cuevas
data_veiculacao: 2008-04-10

Kuat soft drink: New Can

Stills from video click to enlarge

Released:	April 2008
Brand name:	Kuat
Agency:	Santa Clara
Country:	Brazil
Category:	Non-alcoholic drinks
Tags:	Creative review , Brazil nominations for Cannes 2008

View online or Download (original resolution) (10.9 MB in .mov)

Credits:

Reinvention the streets of Rio

Agency: Santa Clara

Creative director: Santa Clara

Art Director: Santa Clara

Copywriter: Santa Clara

Creatives: Andre Godoi, Carlos Andre Eyer, Fernando Campos, Murilo Lico, Vico Benevides

Agency Producer: Marcelo Altschuler, Deigo Villas Boas

Production Company: Hungry Man, Rio de Janeiro

Director: 300ml

Executive Producer: Alex Mehedff

Head of production: Leticia Mancen

Line producer: Beto Bruno

DP: Rhebling Jr.

Production Designer: Gualter Pupo

Editor: Marcelo Moraes @ Hungry Man Rio

Post Production: Tribbo Post

Music: Dr. DD

Music Producer: Dudo Marote

Song: "Duck and Cover" by Passage

Dry Clean USA: Roller Coaster

	See full size 910x635 px
Released:	March 2008
Avertiser:	Dry Clean
Brand name:	Dry Clean USA
Agency:	Publicis Brasil
Country:	Brazil
Category:	Commercial public services
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Publicis Brasil SP Editor: Rodrigo Strozenberg Art Director: Daniel sucking, Guilherme Jahara Creative Director: Guilherme Jahara / Marcelo Marques Artbuyer: Marinete Raimondi Production Design: Fabio Alves / Alessandro Bonna Advertiser: Dry Clean USA Director of Photography: Thiago Antonovas Date: 2008-03-15

Ipas: Think About It

Stills from video click to enlarge

Released:	March 2008
Avertiser:	IPAS
Agency:	Santa Clara
Country:	Brazil
Category:	Public health & safety
Tags:	Creative review , Brazil nominations for Cannes 2008

View online or Download (original resolution) (1.6 MB in .mov)

Credits:

Agency: Santa Clara
Creators: André Godoi, Vico Benevides
Creative Director: Santa Clara
Advertiser: Ipas Brazil
Rtvc: Marcelo Altschuler
Sound: Play It Again
Director of photography: Pierre Kerrchove
Production: O2 Films
Director: Kitty Bertazzy
Date: 2008-03-12

Avon: Pool

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Released:	January 2008
Avertiser:	AVON
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Cosmetics & beauty products
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: 141/Soho Square Copywriter: Ignacio Carelli Art Director: Alexandre Tobio Creative Director: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Artbuyer: Simone Camacho Advertiser: Avon Product: Protector Solar Avon Sun Media: Sandra Mambre Photographer: Alê Torres Date: 2008-01-12

Avon: Bike

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Released:	January 2008
Avertiser:	AVON
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Cosmetics & beauty products
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: 141/Soho Square Copywriter: Ignacio Carelli Art Director: Alexandre Tobio Creative Director: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Artbuyer: Simone Camacho Advertiser: Avon Product: Protector Solar Avon Sun Media: Sandra Mambre Photographer: Alê Torres Date: 2008-01-12

ADD: Santa Claus

Stills from video click to enlarge

Released:	December 2007
Avertiser:	ADD Sport
Agency:	age. comunicacoes
Country:	Brazil
Category:	Entertainment & leisure
Tags:	Creative review , Brazil nominations for Cannes 2008

View online or Download (original resolution) (1.4 MB in .mov)

Credits:

Agency: age. comunicações
Copywriter: Antero Neto
Art Director: Paul Pretti
Creative Director: Carlos Domingos and Paulo Pretti
Advertiser: ADD
Media: Thiago Ferraz
rtvc: Tomaz Valentine
sound: Play It Again
Production: Gold 21
Director: Sergio Cuevas
Date: 2007-12-05

First Steps

Stills from video click to enlarge

Released:	October 2007
Avertiser:	FILA
Brand name:	FILA SPORT
Agency:	Santa Clara
Country:	Brazil
Category:	Clothing & footwear
Tags:	Creative review , Brazil nominations for Cannes 2008 , Cannes Prediction 2008

View online or Download (original resolution) (9.3 MB in .mov)

Credits:

Client: Fila
Agency: Santa Clara
Creative Director: Santa Clara
Art Director: Vico Benevides
Copywriter: André Godoi, Fernando Campos
Agency Producer: Marcelo Altschuler
Production Company: Lux Filmes
Director: Beto Salatini
Director of Photography: Pedro Cardillo
Production Art Director: Laura Carone Cardieri
Post Production: Tribbo Post
Editor: Julio César Saez Moreno
Editorial Company: Tribbo Post
Sound Production Company: Play it Again
Sound Director: André Namur

Maktub Beverages Delivery: Keyboard

	See full size 910x608 px
Released:	October 2007
Avertiser:	Maktub
Agency:	141/Soho Square, São Paulo
Country:	Brazil
Category:	Alcoholic drinks
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: 141/Soho Square Copywriter: Erick Stossel Art Director: Alexandre Tobio Creative Director: Luiz Tastaldi, Fabio Pinheiro and Paulo André Bione Artbuyer: Simone Camacho Advertiser: Maktub Spirits Product: Delivery of Spirits Media: Andrea Weiss Photographer: Alê Torres Date: 2007-10-20

Sony Television: Grammy

	See full size 910x601 px
Released:	September 2007
Avertiser:	SONY
Brand name:	SONY TELEVISION
Agency:	Publicis Brasil
Country:	Brazil
Category:	Publications & media
Tags:	Creative review , Brazil nominations for Cannes 2008
Agency: Publicis Brasil SP Editor: Marcelo Sato Art Director: André Gola and Guilherme Jahara Creative Director: Guilherme Jahara Artbuyer: Marinete Raimondi Production Design: Fabio Alves / Alessandro Bonna Advertiser: Sony Television Director of Photography: Thiago Antonovas Date: 2007-09-29

Camila Melones

Stills from video click to enlarge

Released:	August 2007
Avertiser:	EL OJO Advertising Festival
Agency:	Santa Clara Advertising
Country:	Brazil
Category:	Corporate image
Tags:	tv-spot , Creativity , Creative review , Loerie Awards 2007 , Best of the month , 300 ml most considerable works , Brazil nominations for Cannes 2008 , CORPORATE IMAGE , Work , Ярослав Орлов , Good!

View online or Download (original resolution) (9.9 MB in .mov)

Credits:

Agency: Santa Clara, Sao Paulo
Executive Creative Director: Fernando Campos
Art Director: Vico Benevides
Copywriter: Andre Godoi
Agency Producer: Marcelo Altshuler
Production Company: Hungry Man, Rio
Director: 300 ml
Executive Producer: Steve Orent, Alex Mehedff
Director of Photography: Vitor Amati
Head Of Production: Leticia Mancen
Production Design: Gualter Pupo
Editor: Rodrigo Thurler
Post Production: Mega Rio
Post Production Coordinator: Isabela Diniz
Music/Sound: Tentaculo, Sao Paulo

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